The TextMagic Blog
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Brings to you the latest news, trends and inspiring ideas on how to grow your small business. TextMagic is an SMS company based in the UK, with over 20 years experience in helping businesses
improve communications and mobile marketing through sending and receiving text messages online.
The TextMagic Blog
2d ago
Does your business get a lot of incoming calls every day? Do you have specific telephone lines for different departments? Then Direct Inward Dialing (DID) might be what you need.
DID has revolutionized modern telecommunications, evolving from a mere convenience feature to a cornerstone of business communications. Its role in enabling direct, efficient connections between businesses and their clients underscores its critical importance.
In this article, we dive into the definition of direct inward dialing and its associated numbers, as well as its pros, cons, and practical applications.
What i ..read more
The TextMagic Blog
6d ago
Have you ever had to call your food delivery courier? Maybe it wasn’t obvious at first glance, but the number you dialed was masked.
This means that you weren’t calling the courier on their personal number but on a proxy allocated by the app. And, if the courier were the one calling you first, it would be the same on their end. You can expect this layer of privacy when businesses use call masking.
But what is call masking? In this article, we dive into its definition, as well as how it works, how it benefits businesses big and small, and how you can use it to protect contact details. Let’s be ..read more
The TextMagic Blog
2w ago
The evolution of business communication has been marked by constant innovation – from traditional mail and telegraph all the way to today’s email and Voice over Internet Protocol (VoIP) technologies.
Cloud telephony is the latest advancement in the industry, leveraging the power of the Internet to offer businesses a flexible and cost-effective solution for their communication needs. As part of the modern communication stack, it has managed to address the growing market demand for mobility and unification.
Together with applications such as cloud-based texting and multi-channel communication ..read more
The TextMagic Blog
2w ago
Effective communication is the key to success for any business, fostering customer engagement and internal collaboration alike. In this regard, two platforms have been emerging prominently in the market: Unified Communications-as-a-Service (UCaaS) and Communications Platform-as-a-Service (CPaaS).
Both CPaaS and UCaaS are increasingly prevalent in today’s technology-oriented markets. But what distinguishes them from each other?
This article delves into the topic of CPaaS vs UCaaS, their definitions, features, use cases, and main differences. Keep reading to learn more about making an informed ..read more
The TextMagic Blog
3w ago
Mobile opt-in lists help businesses reach their audience in a personal, direct manner, using messages that resonate with their clients. While other channels, like email, become overcrowded with communications people usually ignore, direct texts ensure instant visibility and higher engagement.
People who have opted in to receive your written communications are the most receptive audience you’ll ever access. They are interested in your promotions, offers, and latest company news, which makes them more likely to see and act on your texts.
What is a mobile opt-in list?
Mobile opt-in lists consist ..read more
The TextMagic Blog
3w ago
Google Sheets is a free spreadsheet app that is part of Google’s web-based suite of tools. It allows users to create and edit spreadsheets directly in their web browser.
Textmagic and Google Sheets can seamlessly integrate via Zapier without additional code. In this article, we’ll go over connecting the two apps in Zapier and creating the following Google Sheets SMS integrations:
Logging incoming calls and SMS to a Google Sheet
Sending SMS notifications for new rows and updates in Sheets
Creating new Textmagic contacts from Google Sheets
Sending SMS directly with Google Sheets via Textmagic ..read more
The TextMagic Blog
3w ago
Unified Communications as a Service (UCaaS) has transformed business communications, offering an integrated platform that combines several key channels. This evolution began with the shift from traditional telephony to VoIP, which opened an avenue for cloud-based communications.
The rise of UCaaS reflects a response to the growing demand for flexible, scalable, and efficient communication tools in the digital age. In this article, we explore the definition of UCaaS, as well as its components, features, and benefits.
What is UCaaS?
UCaaS is a cloud-based delivery model for various communicatio ..read more
The TextMagic Blog
3w ago
In the telecommunications sector, the global shift away from traditional phone systems is significant. By 2025, analog telephone lines are expected to become a thing of the past, pushing businesses to transition towards internet-based and mobile communication platforms.
As this shift continues, SIP trunking emerges as a pivotal technology facilitating the move to internet-based and mobile communication solutions. This transition not only modernizes communication infrastructures but also offers enhanced flexibility, scalability, and cost savings.
Read on to see how implementing SIP trunking ca ..read more
The TextMagic Blog
1M ago
The evolution of contact centers towards cloud-based solutions marks a significant shift in how businesses manage customer interactions. Traditional, on-premise contact centers have evolved into Contact Center as a Service (CCaaS), offering enhanced flexibility, scalability, and the ability to integrate with various digital communication channels.
This transition underscores a commitment to offer seamless omnichannel support by leveraging the latest in cloud technology to meet the modern consumer’s expectations. This article will cover the meaning of CCaaS and what sets the model apart from c ..read more
The TextMagic Blog
1M ago
In the crowded world of email communications, where important messages often get lost, ignored, or mislabeled as spam, the need for a more reliable method of transactional communication is evident.
This is where dedicated transactional SMS services come into play, offering businesses a direct and effective way to reach customers without the clutter, ensuring essential information is delivered and seen promptly.
What is transactional SMS?
A transactional SMS is an automated text message sent by organizations to facilitate customer interactions and support throughout various stages of the custo ..read more