Zeta Global
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We're Zeta Global, a data-powered marketing technology company that combines the third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences, and drive customer acquisition, retention and growth. Learn more about marketing strategy through Zeta Global's resource center.
Zeta Global
1w ago
Zeta News | March 20, 2024 | < 1 min read
David A. Steinberg on Today Show – Zeta Data: Online Surge for Princess of Wales
Watch Zeta’s CEO, David A. Steinberg, on CNBC as he dives into the latest Zeta data on the online surge for Princess of Wales, Kate Middleton.
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The post David A. Steinberg on Today Show – Zeta Data: Online Surge for Princess of Wales appeared first on Zeta Global ..read more
Zeta Global
2w ago
The post Taylor Swift watching Travis Kelce at Super Bowl 58 was worth millions to the NFL appeared first on Zeta Global ..read more
Zeta Global
2w ago
The post Taylor Swift did something the football world thought was impossible: She made the NFL even more popular in the US appeared first on Zeta Global ..read more
Zeta Global
2w ago
The post Why digital gift cards are quickly replacing their plastic swipe cards appeared first on Zeta Global ..read more
Zeta Global
2M ago
Zeta News | January 31, 2024 | < 1 min read
David A. Steinberg on Today Show - Super Bowl x Taylor Swift
How Taylor Swift & Female Fans are Making NFL Ratings History: Why advertisers plan to cater to more Women this year for the big game
With Taylor Swift’s appearances at NFL games bringing a new audience to football, the highly anticipated commercials could be catering to women more than ever before. NBC’s Vicky Nguyen reports for TODAY featuring Zeta Global’s CEO, Co-founder, and Chair, David A Steinberg and Kory Marchisotto CMO, of E.L.F. BEAUTY.
The ..read more
Zeta Global
4M ago
Press Releases | November 30, 2023 | 3 min read
Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing Served for Black Friday through Cyber Monday
At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels
NEW YORK–(BUSINESS WIRE)–Zeta Global (NYSE: ZETA), a cloud-based marketing technology company that empowers marketers t ..read more
Zeta Global
4M ago
The post Zeta Marketing Platform Surges With 64% YoY Increase in Omnichannel Marketing During Holiday Season Kickoff appeared first on Zeta Global ..read more
Over half of Gen Z want to do their holiday shopping in person, says Zeta Global CEO David Steinberg
Zeta Global
4M ago
The post Over half of Gen Z want to do their holiday shopping in person, says Zeta Global CEO David Steinberg appeared first on Zeta Global ..read more
Zeta Global
4M ago
The post These are the best days of the year to shop for holiday deals on electronics appeared first on Zeta Global ..read more
Zeta Global
4M ago
The post Consumers prepare for holiday spending; 37% plan to spend less than $100 appeared first on Zeta Global ..read more