Explore 8 best practices and 5 real-life examples of industry-leading hotel loyalty programs in Antavo’s hotel rewards guide ..read more

Black Friday 2024 is almost here, so we are sharing the best Black Friday loyalty program strategies that businesses can use to gain an edge ..read more

Gain in-depth insight into how the Nordy Club holds up to our expectations in this expert Nordstrom loyalty program review ..read more

Explore 7 word-of-mouth marketing strategy examples by industry-leading companies and see what led to their buzzworthy presence ..read more

Knowing all the important steps of loyalty program migration will lead to smoother, streamlined implementation and faster time to market ..read more

Learn what relationship marketing is and how it builds lasting customer connections. Discover strategies to foster loyalty and boost your business success ..read more

Experience the personalization-driven Benefit Cosmetics loyalty program and learn how their loyalty app helps them capture people’s hearts ..read more

Launching or re-launching your loyalty program is such a momentous occasion. But once the celebration is over, you must brace yourself for the true challenge: maintaining the program in the long run. So, let me share a secret about loyalty program management: you need to plan two steps ahead right from the start. The market is changing rapidly, and you must be prepared to optimize, measure, and upgrade your program to maintain relevance — and market share. Don’t worry, though — this article will tell you how. Understanding program performance is key to loyalty program management — so if you ha ..read more

American Eagle Outfitters (AEO) is a well-known American clothing and accessories retailer primarily targeting teens and young adults. The company, operating under the American Eagle and Aerie brands, offers a rewards program called Real Rewards. Aerie, the sister brand, also integrates with the American Eagle rewards program, allowing members to earn and redeem points across both brands. The brand is looking to empower customers to be their real, authentic selves. Let’s find out if they’re achieving this with their rewards program. Are you looking to learn more about the loyalty landscape ove ..read more

Ever since the launch of our annual Global Customer Loyalty Report series, the industry has shown huge interest. This was largely because it is the only loyalty report that analyzes trends through the lens of existing (and future) loyalty program owners. The 2024 edition has been especially well-received: 1,500 industry professionals signed up for our launch webinar, and the report is now in the hands of over 5,000 loyalty experts and C-level decision-makers.  Following this incredible reception, we decided to dig deeper into the numbers presented in the Global Customer Loyalty Report 202 ..read more