Monthly Releases: November, 2023
WebEngage - Marketing Automation Blog
by Harshita Lal
3M ago
Hey Reader, Greetings from WebEngage! We hope you’re having a great experience with WebEngage. We’re excited to introduce new features on the dashboard. ? Advanced Controls for In-app Notifications and App In-line Content We have added additional controls to our App personalization channels (In-app and App In-line) that will allow users to define campaign view limits, recur campaigns, etc. This includes: 1. Control In-app and App In-line Campaign Views with ‘Lifecycle’ This is an enhancement to our ‘Max limit’ option. It allows you to specify how many times a specific campaign should appear to ..read more
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Monthly Releases: October, 2023
WebEngage - Marketing Automation Blog
by Harshita Lal
4M ago
Hey Reader, Greetings from WebEngage! We hope you’re having a great experience with WebEngage. This month, we’re excited to help you explore how our newest features can boost your campaign effectiveness. ? Unlock Futuristic Marketing with Predictive Segmentation Harness the power of machine learning to create segments based on users’ likelihood to perform specific actions, such as add to cart. The benefits include: Diverse Action Predictions: Predict users’ likelihood for various actions, from booking hotels to purchasing specific product categories, allowing tailored marketing strategi ..read more
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Monthly Releases: September, 2023
WebEngage - Marketing Automation Blog
by Harshita Lal
5M ago
Hey Reader, Greetings from WebEngage! We hope you’re having a great experience with WebEngage. We’re excited to introduce new features on the dashboard. ? New Channel Release – Viber We are excited to announce that Viber has been added to our Channel suite. Viber allows you to send rich media messages, including images, videos, documents, and text with interactive buttons. Please note: Currently, Infobip is the sole service provider available for Viber integration. To learn about WebEngage’s integration with Viber, read our blog. If you’d like to enable Viber on your dashboard, reac ..read more
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Master Your User Analytics | WebEngage & Amplitude Integration
WebEngage - Marketing Automation Blog
by prakhya
6M ago
Amplitude users can now effortlessly export cohorts to WebEngage, enabling you to unlock the complete range of WebEngage’s campaign capabilities. Digital marketing and customer engagement are ever-growing, and staying ahead of the curve is essential now more than ever. With the launch of Amplitude by WebEngage, businesses now have a powerful tool to enhance their understanding of user behavior, optimize campaigns, and drive growth. What is Amplitude? Amplitude is a cutting-edge analytics platform that empowers businesses to unlock insights from their user data. It goes beyond basic analytics b ..read more
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Turbocharge Your Marketing With Viber For WebEngage
WebEngage - Marketing Automation Blog
by prakhya
7M ago
We’re very excited to announce WebEngage’s integration with Viber to reach its customers through rich multimedia messaging, personalized interactions, and real-time conversations. In the ever-evolving digital landscape, establishing meaningful connections with customers necessitates a strategic presence on the platforms they gravitate towards. Viber, a prominent messaging app with a global presence, offers a powerful medium to engage, inform, and delight your audience. WebEngage’s integration heralds a new era of customer engagement, where brands can forge stronger connections and deliver mean ..read more
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Monthly Releases: July, 2023
WebEngage - Marketing Automation Blog
by Harshita Lal
8M ago
Hey Reader, Greetings from WebEngage! We hope you’re having a great experience with WebEngage. We’re excited to introduce new features on the dashboard. ? Customize Email Preheader We understand open rates don’t always hit the mark. That’s why we’re excited to introduce this feature update, as it allows you to craft preheader text that captures the essence of your email’s content. This means you can now create compelling, enticing phrases that not only summarize your message but also leave a curiosity-inducing trail for your recipients. Now, engage, captivate, and conquer user inboxes like nev ..read more
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The Art of Smart Content Creation: Introducing Generative AI to Boost Campaign Effectiveness
WebEngage - Marketing Automation Blog
by Harshita Lal
8M ago
As technology reshapes industries, one groundbreaking advancement has captured the spotlight-generative artificial intelligence. With its ability to create original and compelling content, generative AI has become a game-changer for marketers. AI empowers marketers to deliver personalized experiences at scale and drive customer engagement. According to Hubspot, generative AI provides unique opportunities for personalization and driving customer engagement: And that’s why we are excited to introduce generative AI as our newest feature — harnessing cutting-edge technology to transform ..read more
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Monthly Releases: June, 2023
WebEngage - Marketing Automation Blog
by niket
9M ago
Hey Reader, Greetings from WebEngage! We hope you’re having a great experience with WebEngage. We’re excited to introduce new features on the dashboard. ? Custom Alerts: Monitor Events with Real-time Alerts With custom alerts, you can track specific events and receive timely notifications. Set thresholds for metrics that matter to you and be instantly alerted whenever a deviation occurs. Discovery and alert set-up on your WebEngage dashboard can be done in two ways: 1. When looking at specific event analytics, you can select the alert option and create a custom alert for that specific event ..read more
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Maximizing Mobile App Engagement and Sales: Vajro’s Integration with WebEngage
WebEngage - Marketing Automation Blog
by prakhya
9M ago
We’re excited to announce Vajro’s integration with WebEngage to help mobile app businesses drive better engagement and sales. Please note: Vajro is a Mobile Application Development Platform (MADP) on Shopify. Hence the plug-and-play integration of the Vajro app is only available for WebEngage Shopify Plugin clients. As mobile commerce continues to grow at an unprecedented rate, it’s more important than ever to have a mobile app that offers a seamless user experience and drives conversions. With Vajro’s integration with WebEngage, you can now leverage advanced automation and personalization cap ..read more
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Introducing Custom Alerts: Automatically Monitor Critical Metrics
WebEngage - Marketing Automation Blog
by Tanya Chhateja
9M ago
As a marketing manager, you are likely responsible for overseeing multiple campaigns, channels, and metrics, which can make it challenging to stay on top of everything. According to a Hubspot report, the average marketer uses 6 different channels to reach their audience. Analyzing customer trends, chalking behavior patterns, brainstorming campaign execution, and monitoring campaign performance – clearly, the process is demanding. So how does one ensure to not miss out on critical touch points or monitoring metrics that matter? In such situations, setting up an automated alert helps, triggering ..read more
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