Are you ready for 2024? Marketing Automation tips for the holiday period. In November, live from Berlin we presented 5 tips to help you prepare for the new year & covered some housekeeping ideas to complete over the holiday period.  Access the replay Overview For some marketers, the December/January holiday period is a chance to take stock of the year & prepare for 2024. This includes a chance to review campaign performance throughout the year & to complete “data” housekeeping. Why this topic? For many Eloqua clients, especially those in a B2B environment, the ho ..read more

Oracle Cloud World 2023 Stephen Streich GVP Product: Oracle Marketing October Eloqua User Group Webinar replay Access the replay Hero photo by Kevin Dunlap on Unsplash Overview Oracle CloudWorld 2023 was held at the Venetian Hotel in Las Vegas in September. 18,000+ Oracle clients, partners & team members attended sessions covering CX Marketing, Sales, Service and hardware.  For 20+ years organisations have strived for Sales & Marketing Alignment. Striech suggests it’s now time to squarely aim our efforts at Sales & marketing Unification Was marketing and sales ..read more

Oracle unveils cloud-based Generative AI service that will be embedded in its CX Cloud applications. New enterprise generative AI service helps organisations automate business processes, improve decision-making, and enhance customer experiences. Read the Oracle press release SOURCE: Press Release | Oracle CloudWorld, Las Vegas—September 19, 2023 Oracle CX Marketing Eloqua & Responsys Oracle’s Generative AI service will enable new Generative AI features to be embedded across Oracle’s Saas & CX applications, including Eloqua and other marketing platforms to help marketers ..read more

Eloqua AppCloud Enhancing engagement in an omnichannel world September Eloqua User Group Webinar Access the replay Overview Just like “apps” you add to you smartphone, the Eloqua AppCloud contains hundreds of apps to help you easily connect with popular platforms like ON24, ZOOM, Facebook, Vidyard & others. Why this topic? Apps are usually looked at when a specific business or technical need arises and extensibility is needed. e.g. the technical requirement is beyond the core functionality of the platform. For example, you want to run Webinars – clearly, Eloqua is not a webinar ..read more

Salesforce’s Dreamforce event kicked off with news of its continued investment in generative AI & its Data Cloud solution. Salesforce announced its new Einstein 1 platform, which allows companies to connect any of their data to build low-code, AI-powered apps. Einstein 1 will give marketers a taste of how generative AI can fuel new CRM experiences. Salesforce is also making Data Cloud more accessible to customers. Customers with Salesforce CRM Enterprise or Enterprise Unlimited editions of Sales Cloud and Service Cloud will be granted access to Data Cloud, in addition to two Tableau cre ..read more

Connect Marketing & Sales with better quality Marketing Qualified Leads August Eloqua User Group WebinarEpisode 3 3 part seriesLead generation, capture & nurturing Access the replay Hero Photo by Clay Banks on Unsplash Overview The culmination of the lead generation & nurturing process is the delivery of marketing qualified leads (MQLs) to the sales team. In this episode, we explored lead scoring & other functional areas of Eloqua that can help you deliver higher-quality MQLs. Why this topic? Lead scoring and MQLs seemed to be the logical conclusion to a lead gene ..read more

An engaging lead nurturing campaign can build brand loyalty & drive better quality MQLs July Eloqua User Group Webinar | Episode 2 3 part series | Lead generation, capture & nurturing Access the replay Hero photo by Amber Maxwell Boydell on Unsplash Overview Once you have your ideal client profile in place, you’re in a good position to develop a lead nurturing campaign. About episode 2 This month we went back to the basics to understand why we develop nurturing campaigns in the world of high-value, complex buying decisions. Generally, you may see this as a “B2B” environm ..read more

With the anticipated release of Apple’s iOS17, here are 5 tips to assist marketers to brace for another shift in the way they operate. The ‘Link Tracking Protection’ feature has significant implications for marketing automation platforms, presenting unique challenges but also avenues for innovation. The iOS17 privacy updates (due to be released September 2023), are designed to curtail tracking parameters in URLs, specifically Apple Mail, Messages, and Safari. The so-called “known trackers” will be stripped away when shared or clicked, leading to a reinterpretation of tracking strategies emplo ..read more

The “lead nurture campaign” is one of the key objectives for marketing automation users. A critical part of the process is to know your audience or more specifically, have a clear idea about your buyer.  June Eloqua User Group Webinar | Episode 1  3 part series | Lead generation, capture & nurturing Click here to access the replay In the fast-paced world of digital marketing, the key to achieving remarkable results lies in understanding your target audience. By developing and designing ideal client profiles, digital marketers can enhance their lead generation, lead nurturing ..read more

2023 IEAA Marketing and Recruitment Forum 21-22 June 2023 Sydney, Australia 120+ marketers from Australian and New Zealand universities, colleges, TAFE and high schools came together in Sydney last week for the IEAA (International Education Association of Australia). The presentations covered a range of pressing topics faced by marketers. Topics included using Gen AI, hot topics in International Student recruitment, marketing automation, using TikTok to reach international markets, available government data sources, how to present data in a more digestible way and more! Are you lookin ..read more