Eloqua Multi-Step Campaigns:From novice to ninja in no time The post Easily create multi-step campaigns with Eloqua’s campaign canvas first appeared on Marketing Cube | Connected Capability ..read more

You can make the event registration process more fun and engaging in many ways. The questions you ask via your form can support a more engaging CX. Access the replay to learn more. The post Great events begin with an engaging event registration process first appeared on Marketing Cube | Connected Capability ..read more

Observing human interactions is critical to understanding a person's intent, and this is no different in the digital world. Eloqua users can observe Digital Body Language™ and use tools to share these interactions across the organisation. The post Magic happens when the enterprise is in CX sync first appeared on Marketing Cube | Connected Capability ..read more

Unlocking the customer vault: Ask one question to develop simplified personas August Eloqua User Group Webinar | Estimated reading time 10 minutes The post Tips on a ‘Personalisation First’ approach for Eloqua marketers first appeared on Marketing Cube | Connected Capability ..read more

Google has abandoned its third-party cookie deprecation plans This might have you wondering about your data strategy. But fear not! First-party data remains the cornerstone of personalisation. Where to from here? Many marketers have made significant progress in adjusting their strategy, focusing on capturing first-party data.  A future with no third-party cookies was the driving force of the change in strategy. That changed after Google’s 22nd July 2024 announcement that it was no longer planning to deprecate third-party cookies. Let’s not deviate from the strategy. The path ahead ..read more

Preference Management Master Class July Eloqua User Group Webinar While this blog post is primarily designed for Oracle Eloqua clients, the fundamentals covered in the webinar replay and below in this blog post apply to all email marketers. Keep reading if you’re using Salesforce Marketing Cloud, Marketo or MailChimp, and your audience is high-value buyers. Access the replay Hero Photo by DuoNguyen on Unsplash Overview Tired of one-size-fits-all sales tactics for high-value products? The buying journey has become an experience, and traditional methods just don’t cut it anymore.  ..read more

2024 Australian Privacy Act update:  Are you prepared to thrive (or just survive) in the new era? Changes to the Australian Privacy Act are due in August 2024. Here’s some of what we know so far. How you capture, store & make PII data available will change Over the past few months, I have been buried in reading about the planned changes to the Australian Privacy Act. My focus is to find information to support our Marketing Automation clients. However, the impact will be industry-wide and will impact all email marketers. Much of the focus being written about relates to futu ..read more

Nurturing in byte-sized pieces 2024 IEAA Marketing & Recruitment Forum 5-6 June 2024 Brisbane, Australia This year’s topic was The Balance Between Bytes and Beings. With the arrival of AI, striking a balance between technology and humans in our marketing efforts is highly topical. I was invited to present “Nurturing in byte sized pieces,” a cute play on words that I took to mean two different things.  The first is that “byte” refers to the digital element of our marketing. I think we’re at a point now where we can stop referring to ourselves as “digital marketers.” We’re just mar ..read more

Struggling to convert leads with your marketing campaigns? This month, we explored how Eloqua Landing Pages can be your secret weapon. June Eloqua User Group Access the replay Hero photo by Kaleidico on Unsplash Overview We took a deep dive into use cases, covered the landing page basics, and showed you how to deliver a seamless brand experience (CX). Plus, we discussed why landing pages might be a better fit than your CMS – a conversation worth having! Why this topic? Over the years, I’ve heard clients provide several reasons for choosing their CMS over Eloqua Landing Pages. H ..read more

The sheer volume of your first-party data can seem overwhelming. Combined, Eloqua Insight Analytics & the Program Canvas are powerful tools for data management & insights May Eloqua User Group  Access the replay Photo by Willian Justen de Vasconcellos on Unsplash Overview With the renewed focus on first-party data, knowing how to extract reports from Oracle Eloqua Insight analytics is crucial. In addition, data cleansing tools like Eloqua’s Program Canvas help round out this episode’s key objective. Why this topic? With the imminent arrival of the new Eloqua Insight ..read more