We’ve all been there – when we need to write a long documentation document about the latest system we’ve built. Or when you want to write an ebook but your thoughts come faster than your typing – and typing distracts you. When video (or audio) is the easiest format for you to create content – how do you convert it into text – easy, fast and free?  Let’s say you want to record a screengrab video and then convert it into a blogpost. Or you prefer recording all your books in audio and want your VA to prepare the text for editing. Here are the steps to take in order to achieve that: 1. Record ..read more

We’ve shared before 6 ideas for seasonal marketing promotions ideas and we know you loved it a lot. And every year we get the questions: What do we do after we’ve identified we want to run a promotional campaign? How early in advance should we plan for it? How many emails to include and when to send them? What do we miss?! That’s why we’re sharing our recommendations about your next seasonal promotion – take notes, plan ahead, sell successfully. First steps So you want to run a Black Friday promotion – everybody’s doing it and we always hear about the customers expecting it and having their wa ..read more

Email deliverability tools are always in style. We are always focused on reaching the highest rates of inbox placements as email marketers. Finding a tool that is simple to use, gives valuable insights and is free – that’s the issue some businesses face. Below I’ll share my favorite tools – some I’ve been using for several years now, some are very easy. Others would required a better understanding of the subject. But worry not – there is something for everyone. And if you are currently doing a deliverability audit, this is definitely a good place to start. Email Deliverability I get this quest ..read more

We all see what’s happening with the COVID-19 crisis. It’s hitting a lot of industries at the moment and we don’t have a timeline of when it’s going to go back to normal. In a way, this is the economic crisis we’ve been expecting in the past years. If you’re among those entrepreneurs that are already seeing declines in sales and events, it’s time to rethink your strategy for the next 3-4 months (and hopefully, we’ll have the crisis decline by then). That’s why I wanted to share a tip with you that might be helpful and allow you to focus on growth during the crisis. FOCUS ON RELATIONSHIPS AND A ..read more

Online summits are a great tool in your marketing mix. They can help you achieve your main objectives like drive more traffic and get more leads, get exposure and reach new audiences, learn new things and make connections with top experts in your field. If you’re already using Ontraport, you don’t need to spend hours researching online summit tools to help you host it – you already have the best software available. What is an Online Summit? An online summit is an online conference providing in-depth information on a topic, featuring experts in all relevant fields. It spreads over 4-20 days, us ..read more

A Shopping cart is the tool that allows you to upgrade your business automation software and achieve results that better suit your customer journey. But knowing when you need one, or which one to choose, can be daunting experience. You better make the right choice or you would have lost time and money, and potential customers. When Ontraport’s sales tools are not enough I love working with Ontraport, that’s clear. It’s a multi-powerful tool that can fit almost any business type and niche, allowing it to grow and create meaningful relationships with their customers. And sometimes the Ontraport ..read more

Choosing the right marketing automation tool can be an overwhelming task. We’ve identified solutions that work great for small businesses and solopreneurs. Today we’re sharing with you an ActiveCampaign review – the main features, the hidden secrets, what we don’t like, what we do like and some things that we find useful too. Make sure you read our ConvertKit review too if you’re considering these two tools. There are some similarities between the two software solutions – this is why a lot of people are struggling to identify the right one for their business. ActiveCampaign Review: What m ..read more

Consumer behaviors may evolve over time, but there’s no denying that at certain times of the year, our buying behaviors ‘fall in line’ to mark special holidays and events. This is where seasonal marketing comes into play. It is not so much using marketing campaigns to push your products on their merits (like you would throughout the rest of the year); rather — you should use seasonal marketing to align your marketing messages with the spirit of the season. Don’t bombard your audience with hardcore sales tactics, instead, work on capturing your audience’s attention during these busy and excitin ..read more

ONTRAPORT’s Visual Campaign Builder was introduced in June and became one of the most popular features inside of the system. It’s versatility and ease of use mean that you can do virtually anything with it. Apart from building and tracking single campaigns, you could use ONTRAPORT‘s visual builder to create an overview of your marketing system and track results. We call it a system overview. What is a system overview ? The System overview takes into account the main entry points of your funnel and the top-level actions that follow afterwards. It won’t show you each email, tag or step ..read more

A Pipedrive integration with Ontraport has been a very requested feature. We’ve recently worked on such a project and wanted to share with you the capabilities for syncing data between the two systems. If you’re using Pipedrive for tracking your sales team, this article will show you how to sync contact records with ONTRAPORT so that you have all the data you need to advance and close a deal. There are two major cases where you’d like to sync both services. In the first case, your new contacts are added first to Pipedrive and later moved to ONTRAPORT – when you win or lose a deal, for exa ..read more