In today’s blog, we’re going to discuss how to develop an effective holiday email marketing strategy using time tested email deliverability management strategies ..read more

Understanding the truth behind these myths is crucial for optimizing email deliverability and engagement ..read more

For digital marketers in healthcare, HIPAA compliance is more than just a regulatory box to check — it’s an ever-evolving discipline that demands constant vigilance ..read more

Many marketing leaders ask themselves this question as they stare at Excel spreadsheets filled with budgetary numbers: Are my martech tools worth what I’m paying for ..read more

Are your martech tools helping you, or are they just making your job harder? No one enjoys the thought of asking this question, especially when it comes to something as integral as a marketing automation platform.  ..read more

Healthcare companies can't afford to work with a marketing automation tool that isn't HIPAA compliant. Learn more about how to keep your patient data safe ..read more

Most high-performing companies use marketing automation. But without bidirectional CRM sync, sales and marketing collaboration stalls ..read more

Data management is the foundation for everything that matters for marketers in 2024 ..read more

In today's competitive landscape, crafting effective email campaigns can be challenging. That's where this powerful toolkit comes in ..read more

The email inbox is a deeply personal space. In 2009, HBR compared it to an underwear drawer — “We all have one and are all embarrassed by both its organization and contents.” Now, fast forward 15 years: every email tends to be a personal space. My email from Brand A can look totally different from yours — we each see different subject lines, headers, images, or content themes. Personalization has become the norm in B2C email marketing. And B2B teams are increasingly segmenting and personalizing content for different buyer personas and customer journeys.  Yet, certain myths around email pe ..read more