In the world of branding and strategy, there’s a sacred buzzword that pops up in countless creative briefs and gets thrown around in meetings more than the phrases “circle back” and “touch base”. Differentiation.  This mouthful of a word refers to the process of distinguishing a brand or product from other orgs. How are you positioning your institution in your core messaging? The goal of differentiation is to make your brand more memorable to target audiences by highlighting unique qualities, characteristics, or features that set you apart from the pack. Done well, this approach can help ..read more

When branding your next fundraising campaign, there are 12 important things to keep in mind. These factors play a crucial role in shaping your campaign’s success, engagement, and overall impact. From defining your campaign’s purpose to measuring its effectiveness, each element contributes to building a strong and compelling brand that resonates with your target audience. Clearly define your campaign’s purpose.Determine the specific goals and objectives of your fundraising campaign. Is it to raise funds for a specific project, create awareness for a cause, or support a particular group of peop ..read more

Running a successful fundraising campaign requires more than just executing strategies and raising funds — it also requires careful measurement and evaluation of your campaign’s impact.  Set measurable goals. To effectively measure the impact of your campaign, it is crucial to establish specific and measurable goals. Determine the metrics that align with your campaign objectives, such as the number of funds to be raised, the number of donors or supporters to engage, or the increase in website traffic. Measurable goals provide clarity and serve as benchmarks to track your progress through ..read more

A sense of community plays a crucial role in the success of any fundraising campaign. By fostering a supportive and engaged community, you not only inspire active participation but also create a network of passionate individuals who share your cause.  Encourage active participation. Active participation is key to creating a vibrant and engaged community. Provide opportunities for supporters to actively contribute to your campaign through contests, challenges, or interactive events. These activities not only make your campaign more interactive and exciting but also foster a sense of owner ..read more

2023 was a great year for Parisleaf. We’re grateful. And we’re bursting with appreciation for the opportunities to work with fantastic partners to do good in the world. In fact, we’ve got a lot to say about that. Here’s a peek behind the scenes with the Parisleaf team. We’re sharing our highlights and insights to wrap up our year – and look forward to 2024.  At Parisleaf, we’re all about teaming up with our clients, and our project with the University of Denver really showed this off. We got to work hand-in-hand with their associate director of creative and brand, which was awesome. Her ..read more

Parisleaf is overjoyed to announce that Mark Cole has joined our leadership team as Vice President of Strategy. He brings an even more strategic lens to the brands we’re building for major fundraising campaigns for our non-profit partners.  Mark is an accomplished fundraising veteran across the nonprofit sector. He is passionate about elevating this sector with Parisleaf by bringing an insider’s lens to our fundraising strategy. “We’re elated to partner with Mark as our new Vice President of Strategy. It’s a dream come true for us. Mark’s been one of the most impressive leaders we’ve wor ..read more

In the digital age, social media has become a powerful tool for raising awareness and engaging with audiences. To maximize the impact of your fundraising campaign, it is essential to leverage social media platforms effectively. Maximize social media presence. Popular social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, offer vast opportunities to connect with a wide audience. Establish a strong presence on these platforms and create compelling content that resonates with your target audience. Share stories, visuals, and updates that highlight the importance and impact o ..read more

In today’s digital era, establishing a strong online presence is crucial for the success of your fundraising campaign. By leveraging the power of the internet and various digital platforms, you can reach a wider audience, foster engagement, and drive donations. Create a compelling website or landing page. Your website or landing page serves as the foundation of your online presence. It should be visually appealing, user-friendly, and optimized for mobile devices to ensure accessibility for all users. Design the site with a focus on your campaign, providing comprehensive information about your ..read more

In the world of fundraising, captivating your audience and effectively conveying the impact and significance of your campaign is essential. Engage through diverse mediums. To captivate your audience, it’s important to embrace diverse mediums that resonate with different individuals. Videos, images, testimonials, and personal stories each bring a unique perspective and emotional connection to your campaign. Videos have the ability to convey powerful narratives visually, while images can evoke strong emotions in a single glance. Testimonials and personal stories add a human touch, allowing supp ..read more

A distinctive brand identity can make all the difference in fundraising. By creating a unique visual identity, utilizing consistent messaging, and leveraging storytelling through various mediums, you can establish a brand that resonates with your audience, fosters recognition and drives engagement.  Establish a distinctive visual identity. To set your campaign apart, it is crucial to establish a distinctive visual identity. This includes creating a unique campaign logo, selecting a color scheme that aligns with your cause, choosing appropriate typography, and incorporating design element ..read more