While there’s no denying that prospecting has changed significantly over the last few months, many of the changes we’re seeing today have been brewing for some time. According to Forrester B2B research data, buyers expect to be treated as equal partners through a lifecycle of empowered experiences provided by vendors that are open, connected, intuitive […] The post Virtual Prospecting: Meeting Buyer’s Evolving Expectations appeared first on Influitive ..read more

Why can’t a customer advocacy platform be used to drive engagement with prospects?  That’s what many of our customers have been asking us lately, particularly in light of the global pandemic and their apprehension of trying to drum up new business in the middle of it using traditional demand generation methods.  I can’t think of […] The post Five Reasons to Use Your Customer Advocacy Platform as a Prospecting Engine appeared first on Influitive ..read more

With that, another Forrester SiriusDecisions Summit is in the books. Influitive was proud to sponsor this virtual summit and connect with marketing, customer success and customer experience professionals from around the world. Looking back, here are a few key learnings that every customer engagement professional should consider as they look to optimize their strategies.  #1. […] The post Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit appeared first on Influitive ..read more

We’ve been hard at work building new things here at Influitive and we thought it would be good to do a quick review of what we’ve built and what’s been released recently. Let’s jump right in. Custom Profile Fields Personalization is critical for your customers to feel as though their experience is in fact, their […] The post Recent Updates to the Influitive Platform appeared first on Influitive ..read more

With events canceled across the world due to coronavirus, Influitive has pioneered a ground-breaking virtual event platform called Virtual EventHub™. Virtual EventHub is a combined software and services turnkey package that supports customers and prospective customers who have canceled and or are considering canceling their physical events like conferences and tradeshows due to the coronavirus […] The post Influitive builds high-level digital events in weeks through its new platform, Virtual EventHub appeared first on Influitive ..read more

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive ..read more

Commvault is a recognized leader in data backup and recovery solutions, and winner of the Influitive 2019 BAMMIE award for Best Emerging Advocate Program. In our most recent customer success webinar, I spoke with the team behind the company’s exceptional customer advocate community, Commvault Connections. In the first year after launching the community, the team […] The post How Commvault Built a Successful Customer Advocate Community From the Get-Go — Q&A appeared first on Influitive ..read more

In the most recent installment of our customer success webinar series, I had the opportunity to chat with trailblazing advocate marketer Cristina Melluzzi, Global Head of Customer Advocacy and recipient of the 2019 BAMMIE award for Advocate Marketer of the Year. In joining Cisco four years ago, Cristina took a small reference-only program and expanded […] The post Q&A with Cisco’s Cristina Melluzzi: Advice From an Award-Winning Advocate Marketer appeared first on Influitive ..read more

The post Help: Virtual Event Options for Influitive Customers appeared first on Influitive ..read more

Today we announced a new Influitive Virtual EventHub™ managed service that enables organizations to create and host a virtual event that offers an interactive, personalized experience for attendees.  Leveraging the same SaaS platform that powers our customers’ advocacy programs, Influitive’s professional services team can design and build a branded virtual event hub that features custom […] The post New Influitive Virtual EventHub Managed Service appeared first on Influitive ..read more