Proof Gives Back Here's a little update... In an effort to be adaptive in the ways that Proof gives back, we have decided that while we wait for international travel to be safe again, we partner with Eden Reforestation to plant five trees for every frame sold. Information on Eden Reforestation Projects: Eden takes a holistic approach to reforestation and ecological restoration. They partner with villages committed to restoring their forest, and then hire and train locals to plant new trees. The reforestation provides the villagers with consistent income that helps them provide for their ..read more

  Hey #ProofCrew! After over two months of our temporary storefront closure, we are ready to open our doors once again on Tuesday, May 26th… but with some new updates. Proper steps have been implemented with direction from the national/state/local authorities to ensure we are operating in compliance with the health and safety of our employees, customers, and community. We can’t wait to see you again.  So, here’s what you can expect:  Safety comes first  Our team is currently being brought up to speed with the knowledge and training they will need to effectively do their j ..read more

Protect Your Eyes from the Coronavirus It might be seen as common sense when health officials say to refrain from touching your eyes, mouth, and nose to prevent the spread of coronavirus.  Something that you may not think about is protecting your eyes, throughout the day, to protect yourself from being exposed. Experts are now saying that coronavirus can be spread through the eyes, therefore, limiting your eye exposure can help keep you safe in the current pandemic. Wearing optical and sunglass frames can help to protect your eyes against infected droplets. These droplets are spread fro ..read more

MAKE A STATEMENT. Are you ready to MAKE A STATEMENT? Shop our collections of eco-friendly frames handcrafted from sustainably sourced wood, biodegradable cotton-based acetate, and recycle aluminum.  PAY OVER TIME. Enjoy your new frames today, and PAY FOR THEM LATER.  Pay for your purchase over 4 equal installments, interest-free.   LOOK GOOD NOW. Afterpay makes it quick and easy, all you need to do is select this option at checkout ..read more

  What's Happening at Proof It’s crazy to think that April’s 1st Thursday would have been the kick-off of our events season. So much has changed since we posted the event a month ago. As we always like to stay close to our community and keep you the most up to date with what is going on, here’s the inside scoop.  Here's What's Up  Being a lifestyle brand focused on sustainability and giving back– we are ingrained around travel, adventure, and community–with the current landscape of the world we had to temporarily close our Flagship store in downtown Boise, cancel any immediate pop-up events p ..read more

L O V E "Constantly traveling as a photographer I have the opportunity to meet and see many new things. But rarely do I find the time to experience these new sights with the ones closest to my heart. This is why I made it my mission to spend a summer adventure not focusing on the new places but making the most out of the short moments that I had with my best friends." - Bethany Carpio --------------------------------------- ONCE YOU STOP FIGHTING THE TIME, LAUGHING, TRAVELING, OR SIMPLY JUST SOAKING UP THE SUN CAN BECOME ANY EVERLASTING MEMORY. EVERY SMALL ADVENTURE SUDDENL ..read more

The Oldest National Park Lacie Landrum, @proofcrewambassador takes Proof along on a trip this past fall through the amazing sites to be found at Yellowstone. Enjoy, as Lacie tells the story of her adventure... --------------------------------------- Earlier this month my fiancé, Chris, and I spent several days exploring Yellowstone, the nation’s oldest national park. Yellowstone is home to some incredible geothermal activity, boasting over 10,000 hydrothermal features throughout the park. The landscape in the park is in a constant state of adaptation due to the geothermal nature of the land ..read more

Hidden Gem Kali Hylton takes Proof along on a road trip with the girls exploring the hidden beauty found in Idaho. Enjoy, as Kali captures the vibes... --------------------------------------- A few friends and I ventured out to this secret spot in Bayview, Idaho with breathtaking mountainous views.  It's always super silent and deserted whenever I go there which is so incredible because a lot of cool spots in the Pacific Northwest are usually pretty saturated with people, so this beautiful gem is truly a unique place. It's a true representation of the PNW and all it has to offer ..read more

The Ultimate Road Trip Brendan Williams, from @outboundmedia takes Proof along on a trip this past summer rock climbing in Joshua Tree National Park. Enjoy, as Brendan tells the story of his adventure... --------------------------------------- Living in the Pacific North West, rock climbing is tricky outside the months of April to September. It rains almost non stop for months until the granite becomes a distant memory. That’s why every year, many climbers make the pilgrimage to the southwest. When I began hearing the lore of sunny skies and flawless splitters, I gathered a couple of friends ..read more

Blue Light Lenses are Here!  What’s all the hype about? The hype has been real for the blue light lens technology- everyone is asking for it and everybody is wearing it. But why? We’ve been staring at screens for basically our entire lives (crazy right?) and nowadays are addicted to our phones. According to the American Optometric Association, digital eye strain has "a group of eye- and vision-related problems that result from prolonged computer, tablet, e-reader, and cell phone use." Issues range from blurry vision and dry eyes to headaches and neck pain. Within this process, we are exposed ..read more