After 22 years of loyal service, we’re sorry to announce the sunsetting of the free version of XiTi. We launched XiTi in 2000 without any real business model and with the vague hope of being paid via advertising. Since then we’ve worked through countless challenges—the biggest being the arrival of Google Analytics in 2005. True to its model, Google started by crushing the free market by imposing its solution through almost unlimited marketing power. After tearing down the free market and wiping out most of the paid solutions, it has finally positioned itself as a more expensive “pro” solut ..read more

Data and product team manager Romain Lhote oversees about 15 employees who are in charge of developing data, analysing user behaviour, monitoring the subscriber base and data science projects to develop L’Équipe’s digital product. In this in-depth interview, Romain explains everything L’Équipe has done over the last few years to lay the foundations for data governance and the road ahead to optimise the data management and democratisation processes.   ————————————————————————————————————————— L’Équipe in a few stats…   2.5 million unique visitors per da ..read more

Before relying on analytics for all or part of your strategic decision-making, implement suitable processes to ensure that data flows smoothly through all business departments while preserving its quality, accessibility, usability and security using these tips.    1. Diagnose the data assets within the organisation  For data to be fully profitable for an organisation, you must know how to select, collect, store and use it effectively, especially as data is both abundant and easily lost. You can start to do th ..read more

Are you looking to set up a data project in your company to monitor your daily performance and optimise your ROI? Not sure where to start? We have some key tips on how to begin setting up a step-by-step data-driven strategy for your business that include: definition of objectives and KPIs; configuration of the analytics solution with implementation of the tagging plan; and analysis, democratisation and monitoring of data.     1. Define precise objectives to drive your data project  You have recently launched your online business and have one or more digital platforms (a we ..read more

  Stéphane Vivet is digital marketing and content marketing director at Infopro Digital, a BtoB media group, leader in information and professional services. He has been working in the web industry for over twenty years and started out in SEO before taking on more extensive digitalization projects in the banking, e-commerce and media sectors. For the past nine years within the group, his role has been to build web strategies, develop audiences and conversions while structuring teams and practices around data. For the past few months, he has been managing a CRO (Conversion Rate Optimizati ..read more

Data sampling is widespread in analytics and is standard practice for several of the major players. It’s important to be aware of the potential dangers of sampling and negative financial impact it can have on your organisation.    What is data sampling in analytics?  Data sampling is the practice of analysing a subset of your traffic data, which is used to estimate the overall results. Instead of gathering all the data, you only get access to a limited sample, meaning that&n ..read more

Meilleurtaux is France’s leading marketplace for financial services: home loans, credit repurchase, consumer credit, loan insurance, etc. Since 2014, the group has been following a policy of strategic diversification to broaden its offer and drive future growth. With the arrival of new digital players – and their legacy data – and the recent regulatory changes on data protection, Meilleurtaux had to harmonise its information systems and centralise data collection and analysis on a reliable shared tool. Jérémy Lacoste, Head of Acquisition, Analytics & CRM Marketing, explains in this interv ..read more

You need sound data to make sound business decisions. Below we share six of the most important ways to guarantee healthy data is flowing through your organisation to boost revenue and ROI.    1. Ensure the accuracy of your measurements   Certified measurement: Ensure that the providers of your analytics and data solutions are certified by the four leading EU organisations: ACPM and Médiamétrie (France) and ABC (UK) and SKO/NOBO (Holland). Be confident that your analytics activity complies with the EU’s strict data protection laws. Identifie ..read more

Created in 2015 by industry professionals, Bienici.com is one of France’s leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web and app. Bien’ici brings together private individuals and professionals to share their real estate projects by offering a simplified, immersive and personalised experience that allows users to visualise their future lives. By implementing a firmly user-centric and privacy-by-design approach, the portal has seen exponential growth in just a few years. By structuring itself around internal data, capitalising on the ..read more

Today, it is essential to properly configure your analytics solution to comply with the GDPR and the ePrivacy Directive, which together regulate the conditions of use of personal data and trackers on your various digital devices. If you fail to make your analytics solution compliant, you could face inspections by the authorities, restrictions on your data or even administrative and financial penalties. So, if you haven’t already done so, it’s time to get up to speed. Are you an AT Internet customer or about to become one? In this article, we present a step-by-step tutorial to g ..read more