#GTMTips: Automatic Page View Hits In SGTM After Consent Granted
Simo Ahava's blog
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1M ago
If you’re using server-side Google Tag Manager, Google (Advanced) Consent Mode and you’re collecting hits to Google Analytics 4, you might have noticed something odd happening when switching consent to granted state. It looks as if your page_view hits as well as any other hits marked as “Conversions” (or key events now, I guess) are automatically redispatched to the server-side Google Tag Manager endpoint when consent is granted! This sounds incredibly useful ..read more
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Consent Mode V2 For Google Tags
Simo Ahava's blog
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5M ago
Google’s Consent Mode continues to be a hot topic, especially since in 2024 it will be required to implement Consent Mode in case a website or app is collecting data for audience building or remarketing with Google’s advertising services. I’ve discussed consent mode before, and I’ve also built a Google Tag Manager community gallery template for managing Consent Mode on a website. With V2, the biggest updates are two new consent signals, ad_user_data and ad_personalization, as well as a revamped URL schema for passing consent states to Google’s services ..read more
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Thoughts On Education
Simo Ahava's blog
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6M ago
As my LinkedIn inbox graciously reminded me that I’ve been working on Simmer for a full three years now, I’d like to share a couple of observations about education – particularly in the world of technical digital marketing. Online courses are an interesting vehicle for education. The medium offers a plethora of different approaches to knowledge transfer, student assessment, and collaboration. It seems like a no-brainer in today’s day and age, particularly for someone who wants to build a platform that scales beyond in-person tuition ..read more
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Join Google Ads And GA4 Data In Google BigQuery
Simo Ahava's blog
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7M ago
I am fortunate to share another guest post by Arben Kqiku, Digital Analyts at Assura. Last time, Arben graced this blog with a comprehensive love letter to R as an example of the power of this programming language. This time, he’ll add even more fancy tools to the toolkit to help you build a data pipeline in the Google Cloud Platform to join your Google Ads and Google Analytics 4 data together ..read more
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Cloud Run With Server-side Tagging In Google Tag Manager
Simo Ahava's blog
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8M ago
In a recent update to server-side tagging in Google Tag Manager, Google switched the default deployment of a server-side tagging backend from Google App Engine to Google Cloud Run. Now, when you create a new container and choose the automatically provisioned tagging server option, this service will be created in Google Cloud Run instead of in Google App Engine. While I’ve written about Cloud Run before, this update gives me an opportunity to review what actually happens when you provision a Cloud Run environment, how you can upgrade it, and how you can add enhancements such as multi-region loa ..read more
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The Google Tag Template In Google Tag Manager
Simo Ahava's blog
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10M ago
Google is going all-in with Google Tag. We’ve already seen the consolidation effort through products like Google Analytics 4, and now Google is extending the merging of the tagging stack into Google Tag Manager, too. I’m referring to the new Google Tag that has replaced Google Analytics 4 configuration tags in your Google Tag Manager containers. With this release, all your old GA4 configuration tags have been auto-migrated to the new Google Tag ..read more
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Settings Variables For GA4 In Google Tag Manager
Simo Ahava's blog
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10M ago
One of the big pain points in configuring Google Analytics 4 through Google Tag Manager has been the difficulty of setting up event parameters, user properties, and settings across a range of tags. Well, we can finally get rid of our clumsy Config tag sequencing hacks because Google has released two new settings variables that mimic how the Google Analytics Settings Variable used to work in Universal Analytics. The new variables are ..read more
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Thank You
Simo Ahava's blog
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10M ago
Today marks the date of exactly 10 years of marriage to my wife, my friend, the loving mother to our children, and my business partner at Simmer. And yes, they are all the same person – I’m that lucky! Thank you, Mari, for everything ..read more
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Just Breathe
Simo Ahava's blog
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11M ago
Content warning: introspection, parenthood, “Floating Butt”. When Benjamin (our first child) was born, my life as an individual was unraveled. With every bellow from the newborn’s lungs, I could feel my personal agency slipping away from me. From that magical moment onwards, I’ve been gripped by the polarizing emotions of parenthood. At any given time, I’m galvanized by fear for the well-being of my children, or existentially deadlocked by the calamities of all the possible (terrible) futures for this planet, or (figuratively) high from the amazing content and purpose my children bring to my l ..read more
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Dear Google Analytics 4
Simo Ahava's blog
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1y ago
I owe my career to Google Analytics. Whatever success I have achieved over the past 15 years or so can be directly attributed to my work with GA and, by extension, other tools in the Google stack. Now, Universal Analytics is about to be turned down. It fills me with a sense of nostalgia and pining for past, simpler times. When I cast my mind back, a scattering of memories emerges in my mind ..read more
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