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According to a recent report, nearly half an adults’ day is dedicated to consuming content—and today there’s an ever-growing amount of content to consume. In TV alone, nearly 500 scripted shows aired in 2017, with industry professionals calling this era in television as “peak TV.” As creators continue to scale their output, the need for more relevant, cost-effective tools to better understand the viewing audience has become hard to ignore ..read more

Nowadays, consumers are surrounded by beautiful products with pleasant and easy to use interfaces ..read more

Leaders from across the industry sit down with Fuel Cycle to share their perspective on the biggest trends and challenges facing market research. This podcast is about big ideas shaping the future of market research, and how market researchers can navigate and lead in an industry that is in constant flux.   ..read more

It seems that any article discussing TV Pilot testing must necessarily reference the fact that Seinfeld did not perform well when it was first screened for a small focus group, so I figure I’ll just come out of the gate with it: sometimes the initial pilot test results aren’t an indicator of the television show’s success. What people don’t talk about is the fact that a discrepancy between the apparent test results and the show’s outcome does not mean that the test got it wrong. The pilot test told the creators of Seinfeld that the show they created would not be a winner, but more importantly ..read more