The power, and pitfalls, of politicizing your brand
escalent
by Erin Leedy
5y ago
There was once a time when even the most provocative brands may have sat on their hands and remained silent on hot-button political and societal issues. However, in today’s modern, globally connected landscape, the pervasiveness of social media has made ..read more
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AI and Market Research: Compatible or Combustible?
escalent
by Rob Darrow
5y ago
Artificial intelligence (AI) has increasingly been in the news as a technology that will radically change the world around us. Autonomous vehicles, virtual assistants and medical diagnostic systems are just some AI-based services that will alter how we live. However ..read more
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Institutional Investors Hone in on the “S” in ESG Investing
escalent
by Linda York
5y ago
Insights Powered by Cogent Reports™    As asset managers targeting the institutional market try to differentiate, many are incorporating ESG (environmental, social and governance) factors in their investment strategies to varying degrees of success. Currently, few US institutions are incorporating ..read more
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Ideation: Bringing Home the Bacon
escalent
by Heather Mitchell
5y ago
Bacon? Bacon, bacon, BACON!Wait! What do you mean you were only joking? I can’t actually buy bacon-flavored mouthwash? What a cruel April Fool’s Day joke. In a stunt that has gone viral on social media for a couple of years ..read more
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