The Massive Scope of Measurement in Advertising In February of 2022, NBCU released a framework to provide a guide to measurement in response to the massive growth in the space and limited resources available to help marketers educate themselves. They included six pillars of measurement: Audience Measurement, Brand Measurement, and Incrementality Measurement to list a few. With these categories, marketers and vendors alike can better understand the types of measurement companies that exist and the number of unique solutions that are available.  In fact, within the measurement pillars, ther ..read more

Getting ready for your next programmatic sampling study Conducting programmatic survey sampling requires careful preparation. Whether you’re running a survey yourself or with the help of a project manager, you’ll need to follow some important steps before launching the study.    1. Define the research objective As the first step, you should have a clear understanding of the goal of the study you’re fielding. To define the research objective more precisely, consider how the research data will be used. For example, are you aiming to reach a niche demographic? Do you need to have the re ..read more

Since 2020, Research Technology has become increasingly essential to businesses. There was a moment where it felt like the whole economy was walking on unstable ground,  but as the country got used to our unusual state, we began to see adoption of ResTech at a much faster pace than previous years. A simple answer to a question is now more and more important for both the clients and industries we serve. And those who were quick to adopt have continued to reap the benefits of moving to a technology-first strategy into 2022. As the world of online research changes, however, the balance betwe ..read more

Rating Questions vs. Ranking Questions When creating a survey, you might find yourself choosing to include rating and ranking questions. Both question types offer valuable and powerful feedback you can use to interpret survey results, allowing you to transform responses into data analysis reports or graphs. Each question type has its benefits and strengths, and choosing the right one for the situation is essential for creating a strong survey that will bring the most accurate results from your respondents.     What Are Rating Scale Questions?  Rating scale questions ask partic ..read more

We have long counseled our research partners to limit their interview lengths. Longer interview lengths are simply more challenging for respondents to complete, especially when a growing number of participants are attempting to take surveys from their mobile devices.  Examining the transactional data in our marketplace has revealed that the case for limiting interview lengths is even stronger than we had imagined, with critical benefits for respondents, suppliers, and researchers. In short, lower survey lengths are associated with lower costs, higher respondent completion rates, and highe ..read more

Building the Lucid Products You Want In 2021, Lucid’s product releases were laser-focused on your needs. Our goal has been to make insights solutions more accessible and functional for you, our customer. We introduced robust new offerings across our product suite to improve usability, increase functionality, and enhance quality. Let’s dive into the year’s biggest product releases and how they benefit you.    Lucid 2021 Product Release Highlights   Updates to Reach Feasibility Tool Marketplace Buyers Reach 2.0 is a tool in the Lucid Marketplace that uses AI and machine learning t ..read more

The nearly five-year partnership continues to grow as both companies embrace a technology-first future to deliver consumer insights at speed and global scale 17 December 2021 – LONDON – Lucid®, a leading provider of programmatic research technology, and Attest, a SaaS consumer research platform for today’s fastest-scaling and biggest brands, today announced a new multi-year agreement. Continued uncertainty, drive for greater understanding of trends, and ambition for growth have magnified the need for business owners and brands across industries to better understand rapidly changing consumer se ..read more

What Is Market Research For Advertising? Market research can help advertisers gather strategic insights for an advertising campaign. Advertisers use market research to learn more about a target market, as well as valuable competitive insights.  This kind of marketing strategy requires collecting a mix of qualitative and quantitative data to get a clear picture of the target market. To gather qualitative data, marketing specialists use focus groups and interviews with members of their target audience to get feedback on their marketing campaign. Surveys and other quantitative data can ..read more

In today’s world there is an unlimited potential for creative advertising campaigns. For example, I know that most people in the UK will instantly think of Cadbury’s when I mention a chocolate brand that had two children with dancing eyebrows.  If I quote ‘washing machines live longer with…?’  Does Calgon instantly spring to mind? (I think many of you readers will be humming the tune).  Great campaigns are long lasting, iconic and can bring so much value to a brand. Unfortunately, with an oversaturated industry a lot of campaigns are missed, or don’t always have the results you ..read more

Imagining and creating a successful mobile app is only the first step. Next, you should be considering how you’ll make money using your new application. Even if your creation is already published, you can still start earning money. While monetizing your app may seem like a daunting task, this guide to app monetization outlines several benefits, methods and considerations to make so you can confidently start earning well-deserved money through your app.   What Is App Monetization? App monetization involves generating revenue through your app and its users. When you put a lot of time and e ..read more