Just because your Instagram channel is getting engagement doesn’t mean it’s driving business results. For that, you need more advanced strategies and tools because Instagram, by its very nature, doesn’t make that easy. What are those strategies and tools? How do we need to reframe how we’re approaching Instagram? That’s exactly what Jeff Dwoskin is going to talk to us about in this episode of The MarTech show, hosted by Agorapulse’s head of Strategic Partnerships, Mike Allton. You can listen to the whole podcast below or read on for the transcript. Mike: Believe it or not, Jeff was a sta ..read more

When was the last time you took a vacation? If you’re trying to recall what year that was, that’s a problem. Too many agency owners today are so embroiled in the day-to-day operations of their business that they can’t take time off, can’t focus on providing the necessary direction for the business, and aren’t even paying themselves what they deserve. How do we make changes to ourselves and to our agencies to solve this?  That’s exactly what Karl Sakas is going to talk to us about in the latest episode of Social Pulse Podcast: Agency Edition, hosted by head of Strategic Partnerships at Ago ..read more

Social media content creation can easily take over your daily or weekly schedule. After all, a typical workflow has a long list of steps, from writing captions and designing creatives to curating content and researching hashtags. So, how can you create more efficiently, especially when you post across several channels or manage multiple brands? AI tools can only get you so far. You need tried-and-true content creation shortcuts that enhance your workflow. In this article, we’ll cover 16 ways to speed up content creation for social media. Using these methods, you can set up a process that saves ..read more

March 2024 brought fresh insights into how, when, and what to post across various platforms to maximize your social media presence. Whether you’re crafting the next viral post or just trying to connect a bit more with your audience, we’ve got some data on social trends to keep you current. We took a look into the posts published via Agorapulse in March 2024, and analyzed engagement metrics, posting frequencies, and other key metrics across the major social media platforms. By comparing this fresh data with historical trends, we aimed to pinpoint any shifts that could spell out new opportunitie ..read more

If you’ve been following a brand for a long time, you’ll start to feel a connection with their articles and posts. Whether it’s those roasting snarky tweets from Wendy’s, or the family-friendly positivity of Coca Cola, you’ll recognize the content as belonging to that brand. And that doesn’t happen by accident. Successful brands create and utilize brand messaging guides to provide direction for their employees, affiliates, media partners, advertisers and agencies. If you don’t have an existing messaging guide or need help getting one created, read on. You can also sign up for a free trial of A ..read more

There are over five billion podcasts in the world and over five hundred million people listen to them. But getting your podcast in front of those people? That’s a challenge, isn’t it? So, how should you promote your podcast or your client’s podcast? And how are you supposed to position and frame your podcast so that it drives actual business results?  After all, brands continue to lean into podcasting as a marketing channel. Here at Agorapulse, we have this MarTech show, a live webinar, then use that to power podcasts. And we’re in the process of launching three iterations of the Social P ..read more

Brands are looking for disruptors and bold thinkers with new ways of conducting business and providing value. What are these new approaches? And if we’re leading a more traditional agency, how and what should we be considering changing into a modern agency?  That’s what Troy Sandidge is here to help us with in episode 5 of Social Pulse Podcast, hosted by Mike Allton, Agorapulse’s head of Strategic Partnerships. You can catch the whole episode below or read on for a summary of it. Troy Sandidge is the strategy hacker, a renowned growth marketing strategist, global speaker, award winning p ..read more

There’s no doubt that social media stands as a cornerstone in modern franchise marketing. It offers businesses the opportunity to interact and engage with customers and prospects, while the businesses grow their online brand presence. When you have the right social media marketing strategy for your franchise, you can easily build customer loyalty and drive sales, too. But there are various approaches to franchise social media marketing. Franchise owners must understand the differences between centralized and decentralized social media strategies, so they can determine the best one for their bu ..read more

Ever put together a seemingly brilliant marketing campaign only to see it totally missed the mark in performance? Do you feel like you don’t yet have a handle on who your target audience is and what their pain points are? What if there was a way to build powerful marketing personas that leveraged AI to not only help you craft them but also draw on the incredible wealth of data and information out there to build more robust and insightful personas for our businesses and marketing efforts? That’s what we’re covering in the fifth episode of the MarTech Show, hosted by head of Strategic Partnershi ..read more

It’s not uncommon for business owners to routinely have to grapple with their demons, challenges, like impostor syndrome, which sit between us and our better angels. That’s especially true for people like influencers and marketing agency owners who live and work in circles where their colleagues and counterparts are highly visible. How do we know our own worth, both as a person as an agency? How do we deal with impostor syndrome in an industry filled with larger than life personalities to compete with? That’s what George B. Thomas is here to help us answer in this summary of the fourth episode ..read more