Virtual Longevity Planning
Highland Capital Brokerage | Insurance Sales & Marketing Strategies
by Highland Capital Brokerage
4y ago
  Writing business in a socially distanced environment presents challenges. You’ve had to adjust the way you interact and communicate with clients, and had to rely more heavily on online platforms to help you get business done. Highland can help you simplify your virtual business. Our longevity planning experts are available, whether over the phone or via video conference, to walk you through the strategies, options, and products that may best suit your client’s needs and budget. Our robust online resources are always accessible as well. If a linked-benefit policy is right for your clie ..read more
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Why Disability Insurance?
Highland Capital Brokerage | Insurance Sales & Marketing Strategies
by Highland Capital Brokerage
4y ago
  As you re-engage with clients in a socially distanced environment, it’s important to let them know that regardless of the setting, you are still committed to helping them achieve their financial objectives. Part of that commitment means presenting clients with a thorough plan, one that includes income replacement in the event an injury or illness keeps them from earning a paycheck. Disability insurance provides a critical financial safety net necessary for anyone who earns a living. In honor of Disability Insurance Awareness Month—and to help you start the disability insurance convers ..read more
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How to Run Lead-Generating Webinars
Highland Capital Brokerage | Insurance Sales & Marketing Strategies
by Highland Capital Brokerage
4y ago
As we all adapt to our new normal, many of the ways that we attract and convert prospective clients—such as educational workshops, seminar dinners, or face-to-face meetings—are suddenly off the table. But social distancing doesn’t mean you have no way to engage potential clients. In fact, getting in front of prospects now via well-run webinars is key to moving your business forward. “4 Steps to a Lead-Generating Webinar” and our companion “How to Run a Webinar: Getting Started Guide” provides everything you need to transition your practice from in-person settings to digital outreach. These r ..read more
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When Work and Home Collide
Highland Capital Brokerage | Insurance Sales & Marketing Strategies
by Highland Capital Brokerage
4y ago
Working from home presents challenges in and of itself. Add younger children to the mix, and you may see your productivity taxed. Here are some tips to keep family harmony and still get some work done. Set expectations. This is the most important thing you can do. Remind children of what is expected while you’re working. “When I’m on the phone, please don’t interrupt. I’ll help you when I’m done with my call.” Of course, setting expectations doesn’t always mean they will be met, but it’s a good first step in setting boundaries. Provide activities. It’s good to provide younger children with ..read more
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Reaching out Despite the Distance
Highland Capital Brokerage | Insurance Sales & Marketing Strategies
by Highland Capital Brokerage
4y ago
Now more than ever is a time to reach out to clients, relaying your concern for their well-being and reassuring them of your commitment to helping them reach their respective financial objectives. The elimination of in-person meetings in the near-term may make that harder, but not unmanageable. Despite social distancing and shelter-in-place orders, you can still have meaningful conversations with clients. Whether over the phone or through video conferencing platforms, you can provide clients a sense of security and control in such unprecedented uncertainty. In fact, this may be a perfect tim ..read more
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The CARES Act and Its Implications
Highland Capital Brokerage | Insurance Sales & Marketing Strategies
by Austin Jarvis, J.D., MBA
4y ago
Within three months of the passage of SECURE Act—a law intended to provide more opportunities for Americans to save for retirement—the federal government passed another historic piece of legislation that essentially does the opposite. On March 27, 2020, President Trump signed into law the Coronavirus Aid, Relief and Economic Security (CARES) Act, a historic $2 trillion dollar emergency fiscal stimulus package and the third piece of major legislation passed since the coronavirus outbreak began. The CARES Act is sweeping in scope. Here a few of the most important provisions as they pertain to ..read more
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Social Distancing, Checklists, and EasyLife
Highland Capital Brokerage | Insurance Sales & Marketing Strategies
by Greg Zahn, AVP, Multiline and Digital Sales
4y ago
In the last few weeks, COVID-19 has caused a massive change to our country’s way of life. Not only have the financial markets been in constant flux, but everyday routines are turned on their heads. As America gets used to this new (hopefully short-term) norm, it’s easy to get distracted and caught up in the daily news. As a born-and-raised Floridian, we’re used to this type of deafening distraction. Every year, hurricane season brings the threat of mother nature and we’re glued to our favorite news source to see the most recent storm path. It’s a constant distraction for a few days, but as t ..read more
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A Letter from Highland’s CEO
Highland Capital Brokerage | Insurance Sales & Marketing Strategies
by Highland Capital Brokerage
4y ago
These are unprecedented times. Almost daily, our society is dealing with new disruptions and unanticipated challenges. But in spite of this unsettled and anxious environment, there is a silver lining. As a society, we are working together to protect and support those who need it most. It’s a commitment that we in the industry make every day to our clients. At Highland, we understand that this current uncertainty may disrupt how you typically conduct business. But now more than ever, we need to find new ways to communicate with our clients. Their unease over COVID-19—and the market volatility ..read more
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HCB COVID-19 Updates
Highland Capital Brokerage | Insurance Sales & Marketing Strategies
by Highland Capital Brokerage
4y ago
We’re Open for Business and Here to Help! HCB is continuing operations but has established a Work from Home requirement for all nonessential staff. All our operational and sales resources are available and able to provide you the services you have come to expect from Highland Capital Brokerage. EFT/Wire Transfers Recommended for Premium Payments Due to reduced and/or intermittent staffing in the local offices of Highland Capital Brokerage, we strongly recommend using EFT/Wire transfer when possible for premium payment at this time. Please coordinate with your HCB Case Manager on this interim ..read more
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Conducting Business Virtually
Highland Capital Brokerage | Insurance Sales & Marketing Strategies
by Highland Capital Brokerage
4y ago
How to Stay Connected while Social Distancing As social interaction is restricted over the coming weeks, we must rethink how we conduct business. Face-to-face meetings are no longer an option, yet clients still want to be reassured of your commitment to them and their financial objectives, particularly during such uncertainty. Thankfully, meaningful and thorough business can be carried out remotely through virtual meeting platforms. Although the basic framework of in-person and online meetings are the same, there are distinct preparations you should make prior to setting a virtual appointmen ..read more
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