ReachLocal Australia Blog
1,030 FOLLOWERS
ReachLocal Australia's mission is to help small- and medium-sized businesses acquire, maintain and retain customers via the Internet.
ReachLocal Australia Blog
5d ago
This Month’s Marketing Must: Social Media
Your website is the hub for your business and the foundation for all your other digital marketing strategies. Don’t have one yet? Now’s the time to invest!
86% of consumers won’t buy from a company with a poorly designed website
Source: IronMonk
Make sure your website is responsivemeaning it looks great on desktop, mobile, and tablets.
Check that your contact information is prominently displayed on your homepage and most other pages on your site.
Test a few links and your form fill to make sure customers can easily contact you if they try.
May Mark ..read more
ReachLocal Australia Blog
1w ago
In the ever-evolving landscape of digital marketing, where consumers are constantly exposed to a barrage of advertisements and promotional content, the quest for brand differentiation has never been more challenging. Beyond the allure of captivating visuals and catchy slogans lies a deeper imperative for brands to establish genuine connections with their audience. Enter conversational marketing – a dynamic strategy that places emphasis on real-time, personalised interactions to humanise brand communication and foster meaningful engagement.
Unveiling the Profound Significance of Humanisi ..read more
ReachLocal Australia Blog
2w ago
In the vast expanse of the internet, where countless websites vie for attention, achieving visibility can be a daunting task. Amidst the complexities of search engine algorithms and digital marketing strategies, there exists a fundamental yet often overlooked tool for bolstering online presence: directory listings. In this blog post, we unravel the basics of directory listings, shedding light on their essential principles and elucidating how they can profoundly impact your online visibility.
Understanding Directory Listings
At its core, a directory listing is an online listing of ..read more
ReachLocal Australia Blog
1M ago
The realm of digital marketing, where the landscape is constantly evolving, presents businesses with new challenges and opportunities daily. One strategy that has gained traction in recent years is a holistic approach that combines various digital solutions to maximise marketing effectiveness. While our previous blog explored the benefits of integrating SEM with other digital channels, this article will delve into a different aspect: leveraging these methods to enhance customer engagement. Let’s explore how combining different digital solutions can create immersive and interactive experiences ..read more
ReachLocal Australia Blog
1M ago
This Month’s Marketing Must: Social Media
Are you using your business’s social media sites to their fullest potential? Your social media sites give you a place to directly engage with your target audience and brand fans – so they shouldn’t be ignored!
60% of Instagram users say they discover new businesses on the platform
Source: LinkedIn
Take a minute to refresh your social media pages with new images, a high-res logo, and correct business information.
Try out different types of social posts to see which perform best for your audience do they like pictures or videos better than content?
Cr ..read more
ReachLocal Australia Blog
1M ago
In the realm of search, the quest for delivering relevant results has led to ceaseless innovation. The latest leap forward in this ongoing evolution is Google’s BERT (Bidirectional Encoder Representations from Transformers). Unveiled in October 2019, BERT is a neural network-based technique for natural language processing (NLP) pre-training that Google uses to better understand the nuances and context of words in search queries. This breakthrough promises to significantly alter the SEO landscape by shifting how search engines interpret search queries. Let’s dive deeper into BERT’s mechanics a ..read more
ReachLocal Australia Blog
2M ago
In the dynamic world of digital marketing, where attention spans are fleeting and competition is fierce, the role of graphic design is more crucial than ever. Visual appeal has the power to captivate audiences, convey messages effectively, and leave a lasting impression. In this blog post, we delve into the significance of graphic design in marketing and offer valuable tips for crafting visually appealing content that engages and resonates with your audience.
The Visual Power of Marketing:
Visual communication is a universal language that transcends barriers and conveys messages swiftly. In m ..read more
ReachLocal Australia Blog
2M ago
This Month’s Marketing Must: Retargeting
Did you know there’s a way to keep your business in front of people until they decide to convert into customers? With retargeting, once someone leaves your website, they’re targeted with ads for your business on sites across the web.
People who see retargeted ads are 70% more likely to convert on your website.
Source: Invesp
Retarget web visitors on social media with Facebook retargeting.
Use retargeting ads to entice users back to your site with a special offer.
Test out different ad creative and optimise based on what’s working to drive the most vi ..read more
ReachLocal Australia Blog
2M ago
As of now, Google processes over 8.5 billion searches per day, which translates into an enormous opportunity for web content creators who are savvy about semantic richness. Crafting content that ranks will require ongoing effort and adaptation to the latest search engine algorithms; however, the payoff in terms of traffic and engagement can be substantial.
Investing the time and resources into producing semantically rich content is not just about improving SEO. It’s about providing genuine value to your audience, establishing your website as a reputable source of information, and buildi ..read more
ReachLocal Australia Blog
3M ago
We are thrilled to share the exciting news that LocaliQ ANZ has clinched the prestigious Microsoft Advertising Performance Partner of the Year 2023 Award. This esteemed recognition is a testament to our ongoing performance, innovation, and unwavering dedication to driving business growth through optimisation strategies across the Microsoft Advertising Network.
Defining Excellence: A Closer Look at the Award Category
The Microsoft Advertising Performance Partner of the Year 2023 Award is not just an accolade; it’s a celebration of excellence in optimising campaigns, fostering increased feature ..read more