Selling On Social: Hard Sell Vs. Soft Sell
Workout Bean - Fitness Lifestyle
by Lexi Smith
2y ago
Do you know the difference between a HARD sell and a SOFT sell when it comes to your content? Pull up a chair, let's chat. In order to make sales, in order for people to hire you, in order for people to sign u,  you gotta talk about what you do. No one will have any idea that they can purchase XYZ from ya or hire you to help with such and such unless you talk about it and show it. Our audiences are not mind readers. But here's the thang, lil cutie patootie. Selling on the 'gram does not necessarily equate to "buy this now!" 100% of the time. This is where the beauty of a hard sell vs. a s ..read more
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How To Be Vulnerable On Social Media
Workout Bean - Fitness Lifestyle
by Lexi Smith
2y ago
“BE VULNERABLE!” is a phrase we hear echoing through the social media chambers. Why? Well, it’s absolutely important. Vulnerability is the key to connection. And social media is all about connecting! But HOW do we be vulnerable? What if you’re resistant to it? What if you’re not sure how much is “too much”? If you identify with any of these- I got you! Here are three strategies for vulnerability on social media: 1. Think of vulnerability as a dial. Not an off/on switch. This is good news because it doesn’t mean you are either vulnerable, or you are not. It’s more nuanced than that! If the di ..read more
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5 Things That You Think Matter On Instagram…But Really Don’t
Workout Bean - Fitness Lifestyle
by Lexi Smith
2y ago
When it comes to social media, I find that oftentimes we end up placing a big emphasis on things that we think matter, but actually don’t serve us. Here are five things that you think matter on Instagram, but really don’t: 1.  Knowing how to hack the algorithm: There are no heckin’ hacks. Don’t waste your time! Instead, focus on what you can control, like posting kickass content, showing up consistently, and having a lil gosh darn fun. 2️. Having a ton of followers: Having a ton of followers isn’t magically going to bring you success, isn’t going to magically help you reach your goals, a ..read more
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Dogs = Our Babies
Workout Bean - Fitness Lifestyle
by Jera Foster-Fell
3y ago
This post is written in collaboration with Zoetis Petcare. All opinions are my own. I think the large majority of dog owners think of their pups like their babies. I adopted my dog, Thatcher aka Spicy Grandpa, over eight years ago, and from the moment he was mine, he has 100% been my child. I love him beyond words and his well being, health, and happiness is a huge priority. We have faced a variety of issues over the years: He was never potty trained so there were a few years of wearing diapers He used to have severe separation anxiety He has luxating patellas He has a grade 4 heart m ..read more
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Let's talk PERIODS!
Workout Bean - Fitness Lifestyle
by Jera Foster-Fell
4y ago
We’re gunna talk ALL about periods, despite the fact that 67% of adults are uncomfortable when it comes to talking about this very natural, normal thing that half the population experiences. Why does it is feel so weird for the majority of people discuss?! Heck, I can go as far to say that it feels like a taboo subject for some. TIME TO REVERSE THAT! Why? Well, this topic is incredibly important to talk about openly because there is a a huge knowledge gap when it comes to bodies and menstrual cycles. This knowledge gap ultimately leads to misinformation and myths. Take a look at some of thes ..read more
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My Go-To Hair Hack
Workout Bean - Fitness Lifestyle
by Jera Foster-Fell
4y ago
This post is sponsored by Pantene. All thoughts and opinions are my own. Here’s the conundrum. I love wearing my hair down! It makes me feel good in general, and it definitely gives me a much-needed sense of “put togethered-ness” during these days. BUT! My hair gets dirty very quickly due to its fine texture, I despise how long the whole wash process takes, and I’m not the biggest fan of putting it up into a bun. So, what’s a gal to do?! Well folks, I am happy to say that I’ve nailed down a pretty good routine that lets me go wash-free for three days! Ready to steal my secrets?! Let’s go! I us ..read more
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Quirks of Spicy Grandpa
Workout Bean - Fitness Lifestyle
by Jera Foster-Fell
4y ago
This post is sponsored by Zoetis Petcare, but all opinions are my own. I adopted Thatcher (aka Spicy Grandpa) in 2011, not too long after I graduated college. He was actually my foster dog at the time. I volunteered at a rescue in LA called Lhasa Happy Homes. They had a specific rule: fosters were not allowed to adopt any of their first foster dogs! They put this rule in place because in the past, if a foster adopted their foster dog, they would choose to no longer foster other dogs. For those of you who don’t know, fosters are crucial for rescue organizations as a rescue can only pull as many ..read more
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One of the Biggest Mistakes You’re Making on Instagram Right Now
Workout Bean - Fitness Lifestyle
by Jera Foster-Fell
4y ago
Instagram is a bit of a tricky game and there are lots of things to consider when trying to achieve ‘success’ on the platform. I’m putting success in quotations because what does that even mean?! If you’re a business, success might mean client conversions, if you’re an Influencer it might mean engagement rate or brand deals.  So as far as Instagram goes you have to consider your content, your audience, your frequency of posting, your brand, your growth, your cohesiveness, your message. There is a LOT to focus on! What I’ve been seeing lately is people spending way too much time on one very sp ..read more
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Last Minute Halloween Costume Ideas
Workout Bean - Fitness Lifestyle
by Jera Foster-Fell
4y ago
Halloween is just around the corner and lemme guess, you ain’t got NOTHIN’ to wear! If it makes you feel any better, I can assure you that I have been there many times. In fact, I’m pretty sure every person has been there at least once in their lives (unless you are one of those people who starts crafting their own costume by hand 6 months in advance. That’s cray but ay, major props to ya!).  If you are still on the hunt for a costume that’s easy enough to put together in a day but worthy enough to wear at a party with all of your friends, then look no further. I came up with 21 costume ideas ..read more
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5 Must Have Video Apps for Instagram
Workout Bean - Fitness Lifestyle
by Jera Foster-Fell
4y ago
I’ve been editing since I was A WEE LIL Jera. My mom is in the film world and taught me how to do it., and I’m so glad she did because it’s come in handy in so many ways over the years. I’ve been making wayyyy more video content in 2019! Not just for IG stories, but also more edited videos for campaigns, brand partnerships, and YouTube. Though I do use a professional editing program (Final Cut Pro) for more in depth projects like vlogs, when it comes to a simple Instagram video that’s two minutes or less you can bet your booty I’m going to use an app. After every single video I post, I get ..read more
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