In the world of email marketing, design trends are ever evolving. One trend however, that is very effective are Outlook or plain text campaigns. What do we mean Outlook style campaigns? Great question. These are email campaigns (which are mass launched) that resemble a simple text email you would send directly from your email account. They are the embodiment of ‘less is more’ and have been proven to be successful. Let’s take a look at an example of an Outlook styled campaign: It resembles a direct email right? The whole idea of creating this style of email campaign is to encourage recipient ..read more

Very important reading for email marketers everywhere! Google and Yahoo (two of the biggest email providers) announced new measures last year that will take effect from February 2024, which will ensure you receive less spammy emails to these inboxes. If you send more than 5000 emails per day, you need to read this blog. Google stated “Starting in 2024, we’ll require bulk senders to authenticate their emails, allow for easy un-subscription and stay under a reported spam threshold.” Yahoo stated “A key mission of Yahoo is to deliver messages that consumers want to receive and filter out the mess ..read more

When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your email that may often get brushed over. That’s right, we’re talking about your footer. Email footers may not be the first element you consider when building emails, but they are an essential component that shouldn’t be put together without thought. Don’t forget – if a recipient has scrolled ..read more

When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your email that may often get brushed over. That’s right, we’re talking about your footer. Email footers may not be the first element you consider when building emails, but they are an essential component that shouldn’t be put together without thought. Don’t forget – if a recipient has scrolled ..read more

Professional email marketing is different to sending standard emails. Mass emails have to jump through quite a few hoops and hurdles and it all starts with leaving one server and meeting their gate keeper – the receiving server. Then, they have to pass the email spam checkers (looking at your Mimecast, Barracuda and others!) and hopefully end up in inboxes and not spam folders. In this blog, I will detail the various aspects of email delivery and how at Campaignmaster we always aim to hit the inbox and the first time too! So, let’s start at the beginning and the email marketing etiquettes and ..read more

You’ve probably heard of AB testing in email marketing, but have you heard of A, B, C, D and E testing? Well with Campaignmaster you can create five different versions of your email and test to see which version works best and resonates with your audience. Small changes can have a significant impact on the results of your email campaigns. You never know how a simple word change can affect perception. The most obvious choices to test are the from name, the from address and the subject line. Quick and easy to do for a start! So, here’s an example of a simple from name test: From Name = Campaign ..read more

Cyber Essentials is a Government-backed, industry-supported scheme to help organisations protect themselves against common online threats. In the UK over 30,000 Cyber Essential certificates have been awarded to businesses and organisations and Campaignmaster are extremely proud to be one of them. Cyber security refers to protecting systems connected to the internet from threats in cyberspace, some of them business-critical. It involves protecting an organisation’s software, data and hardware and helps prevent cybercriminals from gaining access to devices or their networks. A Cyber Essentials c ..read more

SSL stands for Secure Sockets Layer and is a standard technology for keeping an internet connection secure, whilst also safeguarding any data that is being transmitted between two systems. In this blog, we are going to look into SSL in detail, outlining how it works and why it is important in email marketing. What is SSL? SSL provides a secure channel between two systems operating over the internet. It was first developed by Netscape in 1995 for the purpose of ensuring privacy, authentication and data integrity and is the predecessor to the modern TLS encryption used today.  Have you eve ..read more

We created this guide to help email marketers understand some regularly used email marketing terminology. Soft opt in, versus a regular opt in, hard bounce versus soft bounce – it’s not surprising if you’re confused! This guide is not just relevant to our platform, but industry wide. Opt In This is when a recipient has taken an unambiguous action to consent to receiving email marketing campaigns, such as checking a box on a form. Single Opt Out Also known as unsubscribe, this is when a recipient has voluntarily chosen to stop receiving your email campaigns, usually by clicking on the unsubsc ..read more

For some companies, there are occasions when an unsubscribe link is not required in their email communications and that’s when they send a service message. A service message is a factual message that impacts the recipient of your email. It MUST NOT contain any information that could be interpreted as marketing material. The below email from Waitrose is a good example of a clear service message: This service message from Santander uses personalisation to confirm who the email is intended for, by stating the full name and the last four digits of the account: Points to remember wh ..read more