With us we’ll into the spookiest month of the year, we thought we’d look at something that strikes fear into the hearts of every TouchBasePro employee, “underutilized email functionality”! As email marketers, we often find it downright terrifying how some of the best functionality platforms like ours have to offer can be more overlooked than a Stephen King hotel. This blog is going to take a closer look at some of this functionality, and hopefully give you some shockingly new ways to engage an audience that might be ghosting you.   Integration, because no one system should be working ..read more

At TouchBasePro, our goal is to make sure you don’t simply use email marketing for the sake of using it; we want to make sure you win at it! Though we understand that being a marketing manager, you have a lot on your plate, which is why we are highlighting the 5 reasons our team of email professionals would help make your life that much easier.  Your email strategy Our team are experts at helping you identify the pain points and possible gaps in your existing email marketing strategy. This helps you build a new, more effective one. We treat this as an ongoing process, with an expert ema ..read more

Did you know that the average person will spend 10 seconds reading an email? Despite how carefully you craft your newsletter, you’re going to get readers that only skim-read your content, looking for things that jump out at them. After all, we can’t expect every one of our subscribers to methodically devour every word we write, especially not with so many emails vying for attention in the inbox. Are you catering for this type of reader? How do people read emails? To understand how to design your emails for those that will skim-read, you need to understand how people consume online content. Wi ..read more

Without love, time, and effort most relationships will fizzle out over time including the relationship you have with your subscribers. But, don’t worry in this blog we’re going to be looking into how you can revive the relationship with your dormant subscribers. How? Re-engagement Campaigns! As an email marketer you’ll know how frustrating it is to have a portion of your database that never open or engage with your email campaigns. You can tackle this portion of inactive subscribers with some cleverly thought-out re-engagement campaigns. What are re-engagement campaigns? An email or series of ..read more

It is said that the goal of any marketing effort is to get the right message to the right person at the right time. It is also argued that making your email marketing personal is super important. But as your lists grow, it becomes more difficult to give your subscribers the one-on-one attention they deserve. That is where email automation comes in. With automations, you can set up and send out customised, relevant, and personalised communication and send it to the right subscribers at the right time.   What is email automation? Automated emails are different from regular email campaigns ..read more

We know that planning your email campaigns can be super stressful. Our team at TouchBasePro have put together a list of Email Marketing Dates for the first 6 months of 2023. We hope they make your campaign planning for 2023 easier and more fun. January: 1 New Year’s Day The perfect opportunity to wish your subscribers a prosperous new year. February: 14 Valentine’s Day The month of love is the perfect opportunity to offer your subscribers something special and spread their love for your brand. March: 3 World Wildlife Day Celebrate the diversity of Wildlife and what nature has to offer. M ..read more

We’ve dusted off the crystal ball and put together a list of the trends we are seeing for email marketing in 2023 and how to navigate them. Out With the Open Rate As more and more privacy features come into play, you can no longer ignore the effect on the open rate, or reliably use it as your most important email marketing KPI. Most significantly, Apple Mail’s Privacy Protection (MPP) has hidden data like when and where Apple users open the email, what device they’re using and any activity on their device. This has a considerable impact on some crucial email marketing activities like segmenta ..read more

Have you seen a surprising rise in open and click rates that don’t match a change in marketing incentives? Or maybe you’ve seen a sudden, large batch of unsubscribes for what seems like no reason? Believe it or not, all the above are possible signs of machine or server clicks skewing your email data. And if that’s a term that sounds completely new to you, don’t worry, we’re here to explain it all! Essentially, a machine click is when the anti-spam filter of the receiving mail server checks the validity and integrity of a potentially suspicious link in an email.   For example, if Gmail’s ..read more

Two years after the start of the COVID-19 epidemic, and an almost global lockdown, things are looking a little different for the South African Consumer. So, shouldn’t promotional events like Black Friday be too? If that’s the case, then how do we, as email marketers adapt? We all want to know the secret to getting the message right, but the truth is that it isn’t a secret at all. We are all consumers ourselves, in some ways even more than we are marketers. So, the trick is to remember to position your message in the way you want to be communicated to. If I’m thinking about myself, for example ..read more

Has your email service provider been letting you down lately? Perhaps it’s time to look at a couple of reasons of why it makes perfect sense for your business to switch to TouchBasePro.   The email marketing landscape is constantly changing. From data security and compliance like POPIA being implemented, a shift to more mobile-friendly email campaigns and even the influx of eCommerce stores during the pandemic, change in the email world is a constant. Email marketing is statistically still one of the most effective forms of marketing and your email service provider should be helping ..read more