Reading Time: 6 minutesOverview Artificial intelligence (AI) and learning are shaping the future of digital marketing, allowing for personalized customer experiences and efficient data analysis. Video content and influencer marketing continue to dominate social media platforms, with YouTube Shorts and TikTok leading the way. Augmented reality (AR) and virtual reality (VR) are creating immersive brand experiences, while voice search and chatbots are revolutionizing customer service. User-generated content (UGC) plays a vital role in building trust and engagement, and personalization is key to ..read more

Reading Time: 7 minutesTop 6 Mobile Measurement Partners in India What is MMP?  Mobile measurement partner (MMP) is a third-party attribution platform that measures, collects and organises app data, thereby helping companies to assess the overall performance of campaigns from a single dashboard. This type of platform analyses campaign performance across various marketing channels, ad networks and media platforms and subsequently provides the exact impartial overview of app attribution, to the extent of showing which source is responsible for the app install, app revenue or any other goal ..read more

Reading Time: 4 minutes Personalization overall helps in loyalty and engagement. As per Salesforce reports, 84% individuals want to be treated as a person, compared to phone number or email address. Despite the necessity of driving individualised experiences, the banking industry is struggling to keep up with retailers, media and tech companies in delivering these highly tailored interactions and product offerings to their customers. They need to take care of prospects, customers, partners and also bank suppliers. Managing Data for all of them is a real challenge for the banks. And considering ..read more

Reading Time: 9 minutes Quick Links Rise of Business Messaging/Chatbots | Marketing Automation- Ally to Brands | AI-Tailored Creative Personalisation | The Metaverse and Marketing | CEOs to Become the Face of Brands | Rise of CDPs “Change” an inevitable part of life that ensures that we evolve and are ready to adapt to newer things is also applicable to the digital marketing world. With the gradual dip in the financial curve in 2022 and the imminent recession that has begun to take its toll on global markets, it is essential that every digital-first brand learns about the latest digital market ..read more

Reading Time: 4 minutes We’ve been hearing about the benefits of 5G for a long time! The advent of 5G is supposed to have revolutionised the telecommunications industry but have you wondered why you still aren’t able to access it? We’ve had the same question in our minds and during a recent event on Propelling New Growth Opportunities in India 5G conducted by Madras Management Association (MMA), we finally got our answer!  During the event, a conversation between Prof. Bhaskar Ramamurthi (Former Director, IITMadras) and Josh Foulger (Country Head & MD, Bharat FoxconnIndia), moderated ..read more

Reading Time: 2 minutes D2Scale is excited to have a new guiding figure in Arjun Vaidya who is going to mentor and groom them into becoming leaders in the D2C niche! He will be working with the core pillars of Social Beat’s D2C centre of excellence and guiding them through his extensive experience and accomplished success in building India’s biggest Ayurvedic online brand, Dr Vaidya’s, from scratch. Arjun Vaidya is a D2C founder and investor who currently leads Venture investing for Verlinwest. Having amassed great experience in India’s consumer market as well as angel investing, he has now st ..read more

Reading Time: 3 minutes Why you should choose the best online slot machines Online slots in the United Kingdom are among the best in the world. There is also a greater variety of games offered by casinos. They are only available to casino igre free UK residents. You can access more information about UK slot sites by clicking here. However, there are other alternatives for those who aren’t in the UK and can provide you the same great slot machine entertainment. One of the top online casinos that offers the most popular online slots is Cheddar. Cheddar offers four distinct casino games including ..read more

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