We’re thrilled to announce that Legendary has sealed awards in two distinguished categories at the Web Excellence Awards! But what exactly are the Web Excellence Awards and how are the winners chosen? Let’s dive into the essence of these awards and explore our award-winning submissions that have set a new benchmark for creativity and innovation in digital marketing. Understanding the Web Excellence Awards The Web Excellence Awards (WE-Awards) stands as a beacon of digital creativity and innovation, celebrating exceptional technical and creative projects on the web. Entrusted to a panel of este ..read more

In the landscape of email marketing, there have been new challenges and opportunities, especially with the latest iOS updates impacting traditional metrics like open rates. For marketers, this highlights the need for a more nuanced approach to evaluating the success of email campaigns. In this guide, we’ll explore the essential email marketing metrics that brands should prioritize to accurately measure their campaign’s success in today’s digital environment. 1. Click-Through Rate (CTR): The True Engagement Indicator While open rates have traditionally been a go-to metric, the click-through rat ..read more

Throw your sales funnel out the window. The traditional sales funnel is broken.  Gen Z in particular – but also shifts in consumer behaviour as a whole in a post-COVID world – are reshaping the way brands interact with their audiences, ushering in a new era of marketing strategies. The era of the traditional consumer funnel, while still relied on heavily by traditional marketing agencies and hack companies trying to sell heavily recycled sales-generating “systems”, has come to an end. Today’s consumers have unique priorities, influences, and technological immersion, and no longer make p ..read more

TikTok’s meteoric rise has been a focal point for brands and marketers alike. With its unparalleled growth in downloads and consumer spending throughout 2023, the platform seemed unstoppable. However, as we begin 2024, a new narrative is emerging, suggesting a potential slowdown in TikTok’s user engagement. Today  we delve into this shift, focusing on the introduction of TikTok Shop and its implications for brands and user engagement. TikTok’s User Engagement Slowdown Emerging data, including insights from Sensor Tower, indicates a deceleration in TikTok’s monthly active user growth, plum ..read more

In a move set to redefine social media marketing, Meta has introduced a revolutionary feature: ‘Engaged View’ conversion tracking. This latest innovation marks a significant shift in how marketers can measure and understand the effectiveness of their ad campaigns, particularly in the realm of video content. As a leader in digital marketing, Legendary Social Media is here to break down the ins and outs of this new feature, its implications for advertisers and how to leverage it for enhanced ad performance. Understanding ‘Engaged View’ Conversion Tracking ‘Engaged View’ conversion tracking is Me ..read more

As Facebook marks its 20th year, the narrative surrounding its supposed decline couldn’t be further from the truth. Bucking the trend of naysayers, Facebook has not only maintained its relevance but has also seen its monthly active users surge past the 3 billion mark. This milestone is a testament to the platform’s enduring appeal and innovative strategies that keep users engaged and connected. So, what’s the secret behind Facebook’s extraordinary user growth and its global dominance? Facebook’s Global Dominance Reaching over 3 billion users is no small feat, especially against the backdrop of ..read more

In the realm of organic social media, understanding which metrics to track can be the key to unlocking your brand’s true potential. Legendary Social Media is a leading social media agency and we focus on specific Key Performance Indicators (KPIs) that reveal the effectiveness of our clients’ social media strategies. We are here to reveal which KPIs matter and explore additional metrics like video views and follower count, which also play a crucial role in organic social.  Engagement Rate is the Heartbeat of Your Content The first metric we prioritize is engagement rate. Why? Because it’s ..read more

2024 is a fast-paced digital world and because of this, we want to help increase the profitability of your online ads. With the digital landscape constantly evolving, businesses like yours need to stay ahead of the curve to ensure your advertising efforts are yielding the desired results. We want to help you understand the true profitability of the campaigns you run with Meta ads, Google ads and other digital avenues. It’s time to take a fresh look at how you can measure the success and profitability of your digital marketing campaigns. Understanding Return on Ad Spend (ROAS) ROAS still remain ..read more

In the ever-evolving world of digital marketing, it’s important to understand which metrics truly matter for your ad performance. As an expert digital marketing agency, we are here to help you understand the key metrics that can make or break your digital ad campaigns and help you focus on what really counts. 1. The Metrics That Matter Let’s refresh the metrics that are most important for your ad performance:    Conversion Rate: This is the bread and butter of your ad performance. It tells you how many people are taking the action you want, be it making a purchase, signing up for a n ..read more

In the fast-paced digital world of 2024, omni-channel marketing has become a crucial strategy for brands aiming to thrive. Unlike multi-channel marketing, which operates channels in silos, omni-channel marketing creates a seamless, integrated experience across various platforms. If you are a brand looking to deepen customer relationships and boost conversions, it’s important to understand and implement an effective omni-channel strategy. Let’s dive into what omni-channel marketing is, why it’s important and how to streamline it for your brand. What is omni-channel marketing? Imagine your custo ..read more