We’re excited to announce that we’ve Turbo Medical Marketing is now TRBO ADvance! In the 10 years since its conception, Turbo Medical Marketing grew from $0 to a multimillion-dollar agency, culminating with a spot on the Inc 5000 as one of the fastest-growing privately held companies in 2020 (for the 2019 calendar year)! 2020 was a tough year for many people and businesses and we were certainly no exception. During these challenging times, the leadership decided a change was needed. Not just a re-brand but an entirely new perspective, vision, and mission. We’ve spent the better part of a year ..read more

What is It? Social media marketing provides practices the ability to showcase their brand and build valuable relationships within the various social networks. Your social presence matters, and social media allows practices to have daily interactions with their prospects and patients, increasing your reach and your brand awareness. Turbo’s Social Media Management program is focused on patient retention and education, using social networks like Facebook, Twitter, and Instagram. Our social media marketing management package includes up to 3 posts per week.  We will also make sure to syndica ..read more

What is It? Email Marketing can be one of the easiest tactics for generating ROI because you’re marketing to patients who already know you (and presumably like and trust you). This makes it all the more surprising that many aesthetic practice’s miss this opportunity to email – and reactivate – old patients, as well as bring new prospective patients into the office. The main email marketing categories currently recommended are: Specials Email Blasts: Many practices run special offers on a monthly basis to fill vacant spots in their schedules or promote various offers provided by manufactur ..read more

What is It? Google Analytics is the web’s go-to standard for tracking and analyzing a website’s traffic.  By installing a tracking code on each page of your website you can monitor all activity, including traffic sources, average time on each page, the percentage of mobile users, and more. At Turbo, we take it several steps further by configuring advanced conversion tracking metrics, such as consultation requests and phone calls from mobile devices, to name a couple.   How does this help my practice? The more your practice knows about its website statistics, the greater the opportuni ..read more

What is It? Recent Google Analytics studies have shown that more than 50% of most aesthetic practice website’s are viewed over mobile devices and tablets, and we expect this number to continue to grow.  Therefore, Turbo has developed our Sticky Navigation Software to help our practices more seamlessly convert those viewing the website on a mobile device into new consultations. The Sticky Mobile Navigation is a menu with up to 4 button options that “sticks” to the bottom of the screen on a mobile device.  The 4 options are variable, but typically we suggest the 4 actions that most vi ..read more

What is It? UX (User Experience) Optimization is the process of improving a website’s design, copy, images, and other assets in order to maximize the visitor’s interaction with the website.  This includes, but is not limited to, changing of navigation items, re-arranging of content, adding content, and removing elements.  The goal of UX Optimization is to ensure that the visitor is receiving the information they are looking for so that they can make a decision to enter into the sales process (typically in the form of a consultation).   While UX decisions are based off of website ..read more

What is It? Successful websites require regular maintenance and security updates.  Beyond that, aesthetic practices should be regularly updating their website with new procedures being offered, event announcements, specials, and before & after photos Turbo’s full website management program allows your practice to partner with us to make all of these updates on your behalf.  Our marketing packages all include this as a monthly service item, and these updates go hand-in-hand with our UI/UX/Mobile Optimization service. Our belief is that the majority of updates should be includ ..read more

What is It? Video marketing is a form of content marketing with the goal of educating potential patients or providing social proof. Videos can also generate additional search engine rankings or improve the pages they’re embedded on. Turbo’s video marketing program consists of 4 types of videos: Animated & Whiteboard-Style Educational Videos Before & After Photo Videos Testimonial Videos Procedure Education Videos (Demonstration Videos) See examples of each video type here. How does this help my practice? Many of your patients appreciate the video format; it’s often much quicker and e ..read more

What is It? Traditionally, press releases have been used as an announcement targeting journalists at local publications, such as newspapers and magazines.  Today, we utilize digital press releases, which still announcements, but much more cost-effective than traditional press releases, plus they’re more of a content marketing and SEO strategy.  A syndicated online press release, part of Turbo’s content marketing tactics, focuses on distributing important, and timely information relating to a practice or practitioner.  These releases are submitted and published through our n ..read more

What is It? Facebook is still the most popular social network. The trouble is that when Facebook went public on the NASDAQ index in 2012, their responsibility to their shareholders became apparent; they needed ad revenue. As a result, practices saw their Fan page posts’ news feed visibility drop to 1-2% or less. Since posting alone resulted in fewer and fewer impressions, let alone engagement, advertising became the solution. While it’s frustrating that Facebook has essentially forced practices to advertise to gain any sort of visibility, the opportunity to run ads turned Facebook into more th ..read more