Chances are, your nonprofit uses its website as a central information hub. Here, people can learn more about the history of your organization, your mission, and how you serve the community. They may even use your website to donate, sign up to volunteer, or register for an event. However, none of this is possible if prospective supporters can’t find your website in the first place. With so many charitable organizations competing for attention on the web, how can you make your website stand out and boost traffic? Search engine optimization (SEO) is crucial for nonprofits to increase their online ..read more

In beautiful Toronto, where we didn’t get to see the eclipse due to overcast weather, but having a blast speaking and networking at the largest conference for fundraisers, AFP ICON. ​I was so excited to join Neon One as an ambassador for the launch of their most recent research report, all about recurring giving. ​ The “Let’s Be Besties” movement aims to get the word out about the strategies and the data behind successful recurring giving programs (and there are cute hats involved.) The issue is this. While it’s been shown that the most effective way to create sustainable revenue i ..read more

I promise you do NOT want to miss the 2024 Nonprofit Marketing Summit: Unthinkable. Get your free ticket here. ​NMS: Unthinkable features over 70+ sessions led by the industry’s top experts with an impressive lineup of over 100 speakers, including renowned figures like Dan Pallotta, Floyd Jones, Jon and Becky from We Are For Good, and me! With practical tips and case studies, I’ll demonstrate how to effectively use social media to craft effective calls-to-action that convert fans and followers to donors. You’ll leave with actionable strategies, inspiration, and real-world ..read more

Imagine that you’re a donor who recently opted into an animal welfare nonprofit’s text-to-give campaign, hoping to give to a great cause. However, you’re met with uninspiring, generic messages that don’t show how your donations will make an impact and feel impersonal. As a result, you opt-out of the campaign and look toward donating to another organization. To avoid this situation from happening with your nonprofit’s text-to-give campaign, you need to create emotionally compelling and persuasive messages that convince your donors to give (and give right away!). After all, when you’re operating ..read more

Nonprofits have limited resources and, as such, need to focus on sustainability. From fundraisers to mission-related programs, what can you do to make your nonprofit self-sustaining long-term? One overlooked answer is investing in your employees.  Nonprofit employees often put in long hours, wear many hats, and are tasked with doing more with fewer resources than for-profit organizations. Burnout and turnover are common in the nonprofit sector, but organizations with strong company culture and high engagement rates tend to see greater retention, fewer mistakes, and greater success. To hel ..read more

Are you heading into 2024 with fundraising tools that make your job easier? Today’s sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free “This Is My Fundraising Shirt” t-shirt. It seems to be a common struggle in nonprofit organizations – the complaints about recruiting qualified staff, keeping great talent, and increasing diversity in a sector where more than 80 percent of nonprofit board members are white (BoardSource). How ..read more

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter’s all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!   Click here to get ..read more

Guest Post by Brad Dowhaniuk of 99Pledges If you’re already familiar with pledge fundraising, you may know about some of the benefits of using this method. For example, let’s say your nonprofit organized a read-a-thon and asked donors to pledge $3 for every hour their participant spends reading. Not only are participants in control of how much they earn for your cause, but donors may be willing to give more than they normally would (especially if you offer flexible payment options). To get the most out of pledge fundraising, it’s essential that you market your campaigns. You need to get in tou ..read more

Guest post by Ann Fellman, Chief Marketing Officer at Bloomerang Every year, nonprofits are required to file Form 990 with the IRS to provide financial information and maintain tax-exempt status. These documents are publicly available online, but they only provide the bare bones of your organization’s financial status. That’s why many nonprofits also choose to create their own annual report to provide more context for supporters. A well-designed annual report will not only recount your nonprofit’s successes, challenges, and progress made through the past year. It can also serve as a crucial au ..read more

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter’s all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!   Building a culture ..read more