You’ll be missing out on valuable data that could be helpful in building your business without social media listening.  Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media listening strategies in place. Social listening is an in-depth analysis to know what people think about your brand. On LinkedIn, social listening will help you see your audience’s interests, which you can use to appeal to them better. Today, you will learn the basics of social listening and how it matters ..read more

As the world’s biggest video-sharing hub and second-largest search engine, YouTube is a global go-to for countless users – whether they’re looking for entertainment, education, or just a bit of fun. But making great videos isn’t just about luck anymore. Gone are the days when a random clip could skyrocket to fame on YouTube or Vine. Now, it’s all about strategy. That’s where YouTube analytics steps in. It tells you what’s clicking with your audience and what’s not, so you can keep churning out awesome videos time after time. Fortunately, there’s a whole bunch of YouTube analytics tools out the ..read more

If you aren’t on YouTube, you are missing out! With over 2.5 billion active users and over 1 billion hours of content watched daily, YouTube is the second largest search engine after Google. If you want to build an audience, market your business idea, or become the next Mr. Beast you need a YouTube account, and your account should be verified. Whether creating videos to sell a product, showcase your talents, or share your thoughts, having a verified YouTube channel can add credibility and trust to your brand. Understanding the YouTube verification process Before we jump into the step-by-step ..read more

Consumers today increasingly seek brands that reflect their values. Sustainability is a major concern, with people prioritizing eco-friendly products and practices. Studies reveal that 50% of consumers factor sustainability into their buying decisions. For sustainable brands, having a strong social media presence is important. Through the power of social media, you can connect with your audience, showcase your sustainability efforts, and build brand loyalty.  But how can you leverage these social media platforms effectively?  This blog outlines key strategies to promote your sustaina ..read more

Latest Social Media Updates  1. The US House just passed a bill calling for ByteDance to sell TikTok or else face the dreaded ban hammer! TikTok plans to take the issue to court. *Phew 2. Pay-to-tweet is becoming a thing! This move of Elon is aimed at combating those pesky bots and making sure Twitter is a place for genuine interaction.  3. Did you happen to come across the new Meta AI in your profile randomly, too? It’s added to the search bar of each app where you can add prompts like “The Yeti on a beach vacation”. HIGHLIGHT TikTok finally laun ..read more

Tired of blurry Reels? Frustrated by cropping? We’re here to help. This is the only Instagram Reels dimensions guide you’ll ever need.  We’ll walk you through the perfect aspect ratio, margin, and sizes for your Instagram Reels.  Read till the end to create professional-looking Reels that maximize screen space and engagement. We won’t just show you the dimensions but also discover Reel optimization hacks for maximum impact.  Let’s get started. What are Instagram Reels? Instagram Reels are short, fun videos perfect for educating, entertaining, or inspiring your followers.  ..read more

When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score.  However, there will always be content thieves online looking to steal and use your images, text and video. Therefore, you need to have a strategy in place to protect your content.  That’s why we’ve put together this practical guide to protecting your online content from being copied. If you’re a content creator looking t ..read more

Instagram giveaways are one of the most effective ways to create a buzz about your brand, reach a wider audience, and grow your following. In this article, we’ll explore the step-by-step process of setting up an Instagram giveaway. Take inspiration from Nestlé, Nike, and Nutella, and learn how to host giveaways like a pro. Benefits of hosting an Instagram giveaway Successful giveaways can bring your brand to light, increase its visibility, and boost its reputation. Here’s how: Grow your audience. Giveaway statistics reveal that Instagram hosts over 53 million giveaway posts in total, and they ..read more

There are 25 million brand accounts vying for engagement on Instagram. As marketers, watching random meme pages, viral trends, and influencer posts grab all the attention and followers you wish your own brand could get kind of hurts.    Instead of just watching from the sidelines, we can learn a lot by looking into the data behind these success stories. And to get the data that we need, we need to find the right tools.  This article covers the 10 best Instagram monitoring tools to help boost engagement for your business. From analyzing engagement trends to tracking follower ..read more

Latest Social Media Updates  1. Remember Facebook’s iconic “Poke” feature? It’s making a remarkable comeback igniting a 13x spike in poking activity, with more than 50% of pokes among users aged 18-29. 2. First, TikTok, now Instagram embraces several-minute videos. Some users can upload up to three-minute Reels, offering more space for creativity and deeper engagement with their audience. 3. LinkedIn plans to introduce a completely unexpected feature: Games! Sources reveal that these aren’t just any gamers but puzzle-based games, such as “Queens,” “Inference,” and “Cr ..read more