LinkedIn and Lead Generation
BizWizUk
by Ann
1y ago
LinkedIn is one of the most popular social media platforms for professionals, with over 700 million users worldwide. But LinkedIn is more than just a an online networking site – it’s also a powerful tool for lead generation! In this blog, we’ll explore how to use LinkedIn to generate leads for your business. Optimize Your Profile Your LinkedIn profile is your digital business card, and it’s often the first thing people see when they search for you on the platform. That’s why it’s crucial to optimize your profile to make a great first impression. Here are some tips for optimizing your LinkedIn ..read more
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An effective LinkedIn strategy
BizWizUk
by Ann
4y ago
Let’s face it, there’s no real substitute for face to face networking, it’s a globally proven way to build business relationships.  However, with LinkedIn you can network any time of the day from the convenience of your home or office, especially more significant over these challenging times ahead. Here, I offer you some tips to help you to network on LinkedIn and develop those business relationships that really matter, and while you won’t be out networking face to face in the foreseeable future, it makes sense! Ensure your profile stands Oscar Wilde said, “you never get a second cha ..read more
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Don’t use LinkedIn inappropriately
BizWizUk
by Ann
4y ago
This month’s blog has inspired me to talk about inappropriate content and actions that I see on a daily basis on LinkedIn, and what you can do to make a small change here and there, that will really make all the difference. Overusing hashtags looks spammy Overusing hashtags on LinkedIn looks very messy, makes your post difficult to read and only drowns your message in unnecessary noise.   You might use lots of hashtags on Instagram, but LinkedIn is not Instagram!  If you’re hash-tagging every possible keyword in the hope of being found in every possible search, you’ll put a lot of people ..read more
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Time for an Autumn Review?
BizWizUk
by Ann
4y ago
As we’ve entered last part of the year, and busy it will be too, it might also be a good time for an autumn review. Look over your social media platforms, profiles and website, to ensure everything is up to date and accurate.   Here’s some simple ideas to ensure you tick off any outstanding points on your social media “review” list: Review your page and profile details Scan your social media bios and see if they need updating, you might be surprised to see that they are out of date.  What about your individual LinkedIn profiles, have you looked to see if they have your correct contact i ..read more
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Back To Basics
BizWizUk
by Ann
4y ago
Not every social media platform is right for every business and before you get started, let’s get back to basics, starting with the what, which and who: What are your company’s goals for using social media? Are you raising awareness, promoting your products and services, raising awareness of your culture, updates on projects, success stories, or engaging with stakeholders? Which platforms are we going to prioritise? Where is your audience/s and what platforms are your competitors using? Who is going to take ownership? Who in your company will take ownership for your social me ..read more
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Social Media Competitor Analysis
BizWizUk
by Ann
4y ago
What is a social media competitor analysis and why is it important for your business? It’s important to know what other companies in your sector are doing, and the aim of a social media competitor analysis is to learn from your competitors and identify any strategic opportunities. Is a social media competitor analysis essential? It should be a vital part of your company’s marketing plan. By undertaking a competitor analysis, you can benchmark your business, learn from your competitors’ strengths and take advantage of their weaknesses, establish the level of service that your target au ..read more
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Outsource Social Media?
BizWizUk
by Ann
5y ago
Should I consider outsourcing our social media marketing?  This is a dilemma for small business owners as there be a temptation to try and do everything in-house and, in some instances, this can be a wise decision.  However, hiring experts to manage certain tasks can mean all the difference; knowing when to outsource can help reduce labour, increase efficiency, save time and money. If you have a project requiring a high level of expertise, it would be time consuming for you to undertake this in-house meaning you’ll only put it off and the work will simply not get done.  By choosing to work wit ..read more
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Create a Great LinkedIn Headline!
BizWizUk
by Ann
5y ago
Your LinkedIn headline is one of the most visible sections of your LinkedIn profile. Is it boring or does it tell your audience who you help, and what you can do for them?  Think about it in the concept of your elevator pitch; describe what you do and how you help others in the shortest time as possible. What is a LinkedIn headline? A LinkedIn headline is the section at the top of your profile where you can describe what you do in 120 characters or less. This appears next to your name in search results. LinkedIn will automatically choose your headline but if you customise yours, you’l ..read more
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10 Fresh Social Media Ideas
BizWizUk
by Ann
5y ago
One of the hardest parts of managing any kind of social media marketing campaign is coming up with new ideas.  If you’re expected to juggle numerous social media platforms and keep them up-to-date with fresh posts then I’ve put together some fresh ideas especially for you – enjoy! 1.Run a competition or giveaway Everyone loves a freebie, and they’re a great way to encourage engagement.  However, it’s not as straightforward as you may think; Is your giveaway going to be related to your brand?  Consider free products, free membership, free guides, free videos, free advice.  It’s not nec ..read more
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Your Startup on Social Media
BizWizUk
by Ann
5y ago
Getting your startup business on social media has never been as important and with 3.48 billion people now use social media, that’s an increase of 9% from last year1. This means an astonishing 45% of the total world population are using social networks, and that is growing every day. Your Startup on Social Media Check out my 5-step process to help your startup get started. Set S.M.A.R.T Goals – Make sure your goals are specific, measurable, attainable, relevant and time-bound.  For example, you may want 50 new followers in 30 days.  Use analytics platforms to track your online activi ..read more
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