Wondering how to bring your business’s in-store experience online? An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. However, the transition from in-person to online can be a tricky one to navigate, especially for brick-and-mortar brands. In the following post, we’re sharing the key to successful offline-to-online marketing — as well as five tried-and-tested strategies you can use to build your take your community online. What is Offline-to-online Marketing?  “Offline-to-online mark ..read more

Twitter is a go-to platform for connecting with your community, sharing breaking news, and showcasing your brand’s personality. But did you know that you can also make money on Twitter? In recent months, Twitter has rolled out several new e-commerce tools — and they’re ideal for brands and creators looking to drive revenue on the app. Keep scrolling to discover some tried-and-tested money-making strategies: 7 Ways to Make Money on Twitter With 199M daily active users, Twitter is one of the largest social media platforms — and the potential to reach new customers is huge. But how can you get in ..read more

Knowing the best time to post on LinkedIn can help you reach your audience when they’re most active and engaged (read: more likely to comment on and share your posts!). But how do you know when the best time to post on LinkedIn actually is? Stay tuned — we’re sharing all the details in this blog post: When Is the Best Time to Post on Linkedin? Since LinkedIn is a professional network, it makes sense that the  best time to post is on weekdays during working hours.  LinkedIn users typically scroll during the workday — so it’s worth putting your content out during the week, rather than ..read more

Calling all creators: TikTok’s launched a monetary program to pay the best and brightest for their viral content, the TikTok Creator Fund. The program is the platform’s latest foray into social commerce, so if there was ever a time to focus on growing your TikTok community, it’s now.  We’re breaking down how to apply to the TikTok Creator Fund, who’s eligible, and most importantly — how you’ll get paid, so you can start cashing in! How Does the TikTok Creator Fund Work? First announced in July 2020, the fund is committed to doling out $1B over the next three years to allow creators to ear ..read more

Welcome back to Later’s SelfMade series, where we showcase small business owners, their journeys, and tips for aspiring entrepreneurs. We spoke to Annabel Okeya, founder of Seventh & Oak, an independent brand of handmade and eco-friendly home fragrance goods based out of Ontario, Canada.  Annabel shares the inspiration behind the brand, why she’s passionate about sustainability, and how she’s built an engaged digital community — all during a global pandemic. In May of 2020, Annabel noticed a growing trend in the candle industry. More often than not, she found that store-bought candle ..read more

If you’re new to the world of Twitter, welcome on board! Twitter is a great platform for businesses and creators. It’s perfect for announcing company news, joining trending conversations, developing your brand’s voice, and driving online traffic. In this Twitter for beginners guide, we’re walking through all the basics — from setting up your profile to creating a killer content strategy that supports your goals. Twitter for Beginners: 6 Steps to Set You Up for Success Set Up Your Profile Learn the Twitter Lingo Use Twitter’s Different Content Offerings Create a Content Strategy Build Your Twi ..read more

TikTok is piloting TikTok Stories — a new way to share creative content on the popular platform. Mirroring many of Instagram Stories’ features, a select group of TikTok users will be able to post short-lived, “vanishing” content to the platform for the first time. Here’s everything you need to know about TikTok Stories: What Are TikTok Stories? TikTok has announced they are piloting their own version of Stories — an additional avenue for users to share creative content that will disappear after 24 hours. TikTok Stories what the… pic.twitter.com/PIUpKMhj0k — Matt Navarra (@MattNavarra) August ..read more

For non-profit organizations, social media is an essential tool for driving community engagement and brand awareness. According to a 2019 report from the YMCA, 33% of young people (aged 18–38) show support for the causes they care about by sharing them on social media. But with so many different platforms and features, it can be hard to know where to focus your energy for the best results. To help make it easier, we’re sharing how to build a successful social media strategy for non-profits. How to Use Social Media for Your Non-profit: A Step-by-step Guide  Whether you want to create your ..read more

Is your brand prepared to manage a crisis on social media? A “crisis” can be any event that negatively impacts your brand’s reputation — and when they hit, you often have little to no warning. And with social media moving at lightning speed, effective crisis management can be the difference between a few negative comments and a viral boycott. 5 Steps to Manage Social Media During a Crisis  Create a Social Media Crisis Policy Pause All Campaigns and Scheduled Posts Assess the Impact (aka read the room) Formulate a Timely Response Create Actionable Steps to Address the Problem Step #1: Cr ..read more

If you want to grow your following on Instagram, hosting a giveaway can be one of the most effective tactics. With the right strategy, you can reach thousands of potential new followers — all while building a stronger sense of community around your brand. Ready to get started? We’re sharing everything you need to know to plan the perfect Instagram giveaway in this guide. Table of Contents: Why You Should Host an Instagram Giveaway How to Do a Giveaway on Instagram How to Pick a Winner on Instagram 3 Instagram Giveaway Ideas Why You Should Host an Instagram Giveaway Instagram giveaways are a ..read more