According to Facebook‘s recent State of Small Business Report, more than half (55%) of small businesses say they’re using digital tools to communicate with customers. On the heels of this research, the platform announced several new tools and features to help businesses connect with their customers online and grow their communities more efficiently. Building Community For businesses that already use the new redesigned Facebook Pages experience, originally unveiled this past January, the platform is introducing additional ways to manage your community and find relevant content from other busine ..read more

We’re excited to announce our initial agenda of Main Stage and Academy sessions for the 12th edition of #SMWLA, June 29-July 1. Secure Your Pass Today and Save Up to $140! Featuring insights from REVOLVE, PepsiCo, Google, Hulu, Wieden + Kennedy, as well as creators including Hannah Bronfman and Luvvie Ajayi Jones, this year’s program is shaping up to be the best yet and you’ll gain actionable insights into the business of influencer marketing under the umbrella of our annual theme, “Reinvention.” Take a peek at the new sessions below and don’t wait to register, tomorrow, Friday, April 16th is ..read more

We’re excited to introduce the first round of leaders who will bring our 2021 theme, “Reinvention,” to life at the 12th edition of #SMWLA taking place June 29 – July 1. Featuring insights from REVOLVE, PepsiCo, Google, Hulu, Wieden + Kennedy, and creators including Hannah Bronfman and Luvvie Ajayi Jones, gain actionable insights into the business of influencer marketing under the umbrella of our annual theme. Register your interest today so you don’t miss out any agenda updates in the coming weeks and save 40 percent on your pass when you register before Friday, April 16th. Creators   ..read more

Per new Facebook reports, fom 2019 to 2020, the number of content creators earning the equivalent of $10,000 per month grew 88 percent and content creators earning $1,000 per month grew a whopping 94 percent. To further support its bustling community of creators, the platform recently unveiled several new updates and features to help them diversify their revenue options whether it’s a primary business or a side hustle. Here’s a recap of what’s new. Earn revenue from short-form video: Content creators can monetize all video types and testing sticker ads in Stories. Opening monetization to more ..read more

In partnership with Oxford Economics, Snapchat recently set out to explore the role of Gen Z in driving the post-pandemic recovery, digital economy, and their impact in marketing efforts and what this means for the industry at large. We’ll take a closer look at some of the themes and trends unveiled by the findings, but amongst the key pieces of information in the report include: Gen Z will support $3.1 trillion of spending by 2030 across six key markets studied: Australia, France, Germany, the Netherlands, the United Kingdom and the United States The global AR market is projected to expand f ..read more

If you don’t happen to be familiar with the unique audio-based social network, Clubhouse, don’t worry, you’re not alone. Many haven’t had the chance to use it because they’re either not on an iOS device or they haven’t received an invite. However, it’s likely that marketers will soon wake up en masse to the potential of this platform as a unique opportunity to win new leads and leverage fresh conversions for their business.  Despite launching in May 2020, by the end of the year Clubhouse was enjoying having over 600,000 registered users, despite a lack of presence on Android devices and o ..read more

This year social media will play perhaps the largest role in client marketing and advertising ever. To succeed, marketers need a clear understanding of how consumer behavior on social media has changed, which platforms they’re now turning to, and feel confident they have the tools and resources to remain agile to address the changing digital landscape and the rising creator movement. Facebook and TikTok recently shared announcements in this vein focusing on new partnerships and product updates. Here, we break them down and how they stand to help brands excel in 2021 and beyond. Paving a Future ..read more

Over the past several years the way we shop has changed dramatically. As social platforms evolve into the new-age shopping malls, a trend largely fueled by the pandemic, consumers will continue to prioritize relationships with brands based on the online experience they provide every step of the way. In this spirit, in October 2020, TikTok and Shopify announced a global partnership geared to help more than one million merchants reach highly engaged audiences and drive sales by tapping into TikTok’s global scale. Today, they announced new tools and integrations to expand revenue options for reta ..read more

Our preliminary agenda for the thirteenth edition of Social Media Week New York (May 4-7, 2021) is live, and we couldn’t be more thrilled to share it with you! Featuring insight from professionals with Snap, TikTok, Peloton, LEGO and many more, consider this your first look at our curated lineup of speakers and sessions dedicated to unlocking the power of “Reinvention,” our 2021 global theme. Secure Your Pass Today and Save Up to $360! Building meaningful connections, brands and businesses in an era of disruption Love it or Leave it: How Red Antler Builds Brands that Matter What does it actual ..read more

The importance of social media is increasing significantly. Brand storytelling is evolving, influencers experience a sharp rise into fame, and social media campaigns are becoming the main traffic source of many companies. In this piece, we’ll talk about a specific and very platform, TikTok, and walk through the various ways for how to drive traffic from it. Let’s get to it. Driving Organic Traffic Organic traffic is the best, free way to drive traffic from TikTok. Haf (50%) of the users are under the age of 34. What is also interesting is that around 50% of the users are in the $75k+ househol ..read more