Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports. Sustainability awards are intended to provide orientation and r ..read more

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee. Here are five ways media training can help:   Erase any fears about interviewing or presenting While media training prepares you for media interviews, the content you learn in media training applies to other speaking formats as well. For example, whether you are presenting in front of ..read more

By Makenzi Jordan Rodriguez  Photo courtesy of Pixabay “A good handshake should never be remembered, but a bad handshake can live in your mind f-o-r-e-v-e-r.” There’s that old saying, “you never get another chance to make a first impression.” So, if a handshake is part of that, how do you win that first encounter? Here are 5 ways your handshake can communicate effectively: A strong and firm handshake indicates that you are confident and have an open-minded demeanor. The duration of a handshake shows respect and interest (just don’t make it too long!). Eye contact is key during a handshak ..read more

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. The team at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall strategic communications. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts. For example, if a trusted blogger ..read more

By Sean Dowdall Photo courtesy of Pixabay We all grew up with parents supporting “please and thank you!” Well, it’s more than just a way to raise kids…being polite is a vital part of business communications. Here’s why: Politeness attracts positive attention. People notice mannerisms and tend to respond in kind. Seeing a smile or hearing one tends to make you smile too. Politeness gives tough situations a chance to get turned around. Say you have an issue with a product you’re returning. You politely explain the problem and the customer service person commiserates with you and liste ..read more

By David Landis, Founder (retired), Landis Communications Inc. (LCI), San Francisco Photo courtesy of Pixabay Many of us, in any business, but perhaps especially in PR, fall into the day-to-day trap of working hard but operating on auto. We follow directions and get the work done. But do we provide true value to our company and our clients through critical thinking? In this age of the technology-driven workplace where results are expected instantly, we tend to rely on an app, AI, a software program – or Google – to do a lot of the work for us. But in the end, does that really provide ..read more

The PR industry moves at lightning speed and it’s important to keep up on trends, tactics and best practices to provide the best client service. Here’s a look at a few go-to sites for those working in Public Relations: Photo courtesy of Pixabay O’Dwyer’s is the grande dame of PR trade sites. Started as a newsletter in 1968, it’s grown to include news of agency life, open RFP’s and compiles its annual (and closely watched) PR firm rankings list. PR Daily is a quick read and contains hints for improving your work as a professional practitioner. PR News covers many of the same top ..read more

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. I know I can visualize almost every one of those commercials! You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all community relations efforts that are vital components to any integrated communications program in healthcare. AND, they provide an important service to the community. Photo courtesy of Pixabay Here’s why: Most ..read more

By Robin Carr Photo courtesy of Pixabay Breaking news can dominate the airwaves and your news feed in the blink of an eye. It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. The CNS doctors offered expert commentary on causes, symptoms, and treatment to everyone from the Los Angeles Times to news broadcasts across the country. How can you newsjack to support your strategic commun ..read more

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. Photo courtesy of Pixabay1. Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. It’s not just about creating buzz; it’s about strategic communication that connects with your target audience. But how can you navigate the intricacies of PR in the digital era? Enter Artificial Intelligence (AI) – a game-changing tool transforming the PR landscape. Embrace AI and revolutioniz ..read more