Inflation has dominated headlines recently. For months, economists have focused on inflation’s movement and effect on the economy. Is it hot? Is it cooling? Where will it go next?  ..read more

Remember the days when the only social media metrics people cared about were follower count and impressions? Considering Facebook and Linkedin are both more than 20 years old, perhaps it ages me a bit to admit my familiarity with the infancy of social media. But then again, social media marketers are well-acquainted with navigating the ever-changing tides of the industry. And with a couple decades of ebbs and flows, social platforms — and how we measure our organic performance on them — have matured significantly.  Social media is undeniably a valuable tool as you work toward achieving y ..read more

As today’s solar eclipse sweeps across North America, viewers will swarm to the path of totality to see this celestial event for themselves. And thanks to some clever marketing campaigns, those who can’t witness the eclipse can also enjoy the excitement.  ..read more

We’ve been following the trend of news outlets eliminating staff positions since 2020, when more than 16,000 journalists lost their jobs. In 2022, newsroom cuts remained top of mind. But news outlets don’t seem to be adjusting to the new normal like they might have over the past four years, and journalism jobs are continuing to hit the cutting room floor. This has allowed other information sources to fill the vacuum in their absence, like indie media — and fake news ..read more

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With brands spending $7 million for a 30-second Super Bowl ad, we were on the edge of our seats awaiting this year’s best and brightest television advertisements. But we also had a pretty good idea of what to look for — with that much money on the line, brands usually stick to the trends and behaviors that are already popular. We made a Big Game Bingo card to play as the 2024 Super Bowl ads aired, and here’s how we did ..read more

Say you’re browsing the grocery store shelves for a healthy dessert option. What might catch your eye? Would an ice cream labeled “plant-based” have you convinced? Or would you flip it over to the nutrition label, and check for a short and sweet ingredient list of items you recognize? Two food labels — "plant-based" and "ultra-processed" — are facing increasing scrutiny from shoppers as consumer preferences shift toward simpler, more sustainable foods.  ..read more

When it comes to launching something new — whether it be a new company, product, or campaign — most teams are fired up to jump in and quickly get moving. There is so much to do, and time is often not on your side. But this pressure to hustle can lead to a critical mistake: starting to create assets without first taking the time to formalize your messaging and positioning as it relates to your company’s overall corporate goals and strategies ..read more

X, the platform formerly known as Twitter, has been on an incremental decline. Advertisers are leaving, content moderation is de-emphasized, and verification is messy. Some even argue that Twitter is dead. Most recently, inflammatory comments made by X’s CEO have caused brands to reevaluate their activity on X ..read more

Our newsletter The Spark includes a feature we call “What Lit Us Up," spotlighting a recent digital marketing moment that caught our attention. For the sake of auld lang syne, we’re reviewing some of the most inspiring moments from 2023.  ..read more