It’s been a difficult period in the world of grocery, with purse strings tightening as inflation has impacted households across the UK. However, the recent news about the rate of grocery inflation falling to a 30-month low is cause for some cautious optimism. With the latest Kantar data indicating that sales of branded groceries are now growing faster than own-label, now is an exciting time for the industry – with space for innovation opening up and offering the promise of incremental growth for brands.  With the Food & Drink Expo coming up (29 April – 1 May 2024), we take a look at t ..read more

The women’s health gap equates to 75 million years of life lost due to poor health or early death per year; the equivalent of seven days per woman per year. Across the UK, Femtech start-ups, organisations and brands are working hard to address women’s health issues and overcome gender biases in healthcare and medical research.  However, recent research published by the BMJ has raised concerns about corporations co-opting feminist messages around women’s well-being to promote useless health tests and treatments. The research points out how these marketing messages echo those historically u ..read more

In today’s fragmented media landscape, capturing and keeping audiences’ attention is a constant challenge but thought leadership remains a vital channel to build trust and enhance reputation. This is particularly true for organisations that operate in service-based industries, like professional services, where thought leadership is often a key calling card to showcase expertise, technical knowledge and strategic muscle. A well-placed opinion article in a reputable media publication has been a mainstay of communicating thought leadership insights for decades, and for good reason. However, there ..read more

Within the current climate of heightened competition, rising costs and political upheaval, an effective EV marketing strategy is a cornerstone for any business operating in the sector. Despite the UK exceeding the 50,000 public charging point milestone, energy prices have continued to rise which has made public charging significantly more expensive, leading to significant growth for the private & home/domestic EV charging industry. The increased demand for this sector has also led to heightened competition. This means that organisations operating in the space must work harder than ever to ..read more

The way we consume alcohol in the UK is changing. According to the University of Sheffield, one-third of adults consumed no/low alcohol drinks in 2022 and 18% consumed low/no drinks at least once a month. As well as this, the same report revealed that sales of low/no drinks accounted for £221m, almost doubling from the previous year.  The change doesn’t stop there, as consumers are now also looking for health-conscious alternatives when it comes to their alcohol consumption. Linney’s EAT insight report reveals that 66% of consumers are interested in products that boost cognitive health. I ..read more

Policy around climate change and associated measures to reduce the level of emissions the UK is producing have come under intense scrutiny in recent years. This has been no more apparent than in the case of the transition towards electric vehicles. Towards the end of 2023, Rishi Sunak announced that the planned ban on the sale of new internal combustion engine (ICE) cars and vans would be delayed until 2035. The delay in the ICE ban was met with a mixed response from industry, with some saying the Government had failed to meet commitments and others highlighting that many businesses and indivi ..read more

We’re delighted to announce that we have been appointed by the esteemed audiology practice, Pindrop Hearing. The current healthcare landscape in the UK has created an increase in demand for private audiology services – with ear wax removal identified as a key trending service. This has led to an increase in the number of private clinics providing unregulated ear wax removal services. Patients are not getting a comprehensive look at their wider ear health; and underlying or related audiology issues beyond ear wax removal are being overlooked. When it comes to hearing aids, people are overwhelme ..read more

We’re delighted to announce that we will be working with award-winning employee wellbeing company, MindBerry. MindBerry helps employees grow into happy, more resilient and productive individuals with the help of their mental health professionals and wellness coaches. As part of the scope of work, we will be activating a LinkedIn lead generation campaign, leveraging bespoke audience targeting to position earned media coverage more directly in front of key audiences and decision-makers to drive qualified leads through the marketing funnel. Sandra de Monte, Founder & Head of Client Relations ..read more

With the promise of an M&A upswing in the air this year, there is no doubt dealmakers are primed for a spate of buyout projects coming their way. It is a competitive, cut-throat space. The race is on to engage the industries that are projected to deliver the strongest valuations and find a unicorn in the rough. The key question is, how to get in front of prospects when they are initially considering a sale or the next investment round? Previously we’ve unpicked 2024 corporate finance industry trends, but here we’ll break down the buzz on three sectors positively impacting the UK’s M&A ..read more

In today’s media landscape, certain health conditions and topics are still stigmatised. Not deemed ‘palatable’ enough for morning breakfast TV or perceived common enough to cover. However, media coverage is an incredibly effective tool for breaking down stigma. Not only does coverage influence public perception, but it can also impact the wellbeing of people affected by these conditions as they see themselves represented. Here we discuss effective strategies to challenge stigma and taboos in relation to healthcare communications. Elevate authentic voices and lived experience One of the most po ..read more