The global supply chain, if anything, is incredibly compelling. There’s always something to talk about. Disruptions, shortages, emerging technology, ESG – the sheer number of supply chain trends, issues and storylines that tech providers could leverage as part of their communication strategy is daunting.  For tech marketers, reaching and resonating with your audience in a noisy market like supply chain requires a targeted, buyer-centric approach to public relations. What supply chain trends, challenges and opportunities are top of mind for your buyers, and how do you help them capitalize ..read more

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The supply chain and procurement media landscape is growing, influential and powerful – with numerous outlets that reach your buyers. Building brand value, credibility and awareness through earned media is critical for high-growth SaaS providers looking to scale and win market share.  Here are 23 supply chain and procurement publications B2B tech marketers need to know, follow and engage (listed alphabetically) to increase visibility and demand. Art of Procurement: A go-to podcast with thought leader interviews on trends, strategies and tactics in procurement. CPO Rising: An online ou ..read more

As Women’s History Month comes to a close, we asked a few of our team members to share which women inspire them and why.  Some draw inspiration from close to home in the form of mothers, aunts, and wives, while others draw inspiration from friends or a powerful historical figure. Find out which women inspire your favorite Inkers below. Tori Stevenson My Aunt Margie has lived such a full, interesting life — with adventures and hardships alike. She took on a career in helping women coming from difficult circumstances (abuse, poverty, etc.) in the Dorchester area, and married my Uncle Bill ..read more

The environmental, social and governance (ESG) conversation is getting crowded. Capturing the market’s attention and getting your prospective buyers to embrace your vision for how to best tackle these issues is becoming a lot harder. Content marketing is an invaluable tool for communicating your vision, the problems you solve, and why your approach to addressing ESG is better than the rest. In fact, 77% of B2B marketers use educational content as the primary method for nurturing their audience. The best content engages readers, makes them smarter and gives them actionable advice and perspecti ..read more

In case you missed it, Corporate Ink has ventured into the 4-day work week. Our Inker Friday program gives our staff every other Friday off, while ensuring clients are 100% covered. The goal is to encourage our team to recharge and be intentional about how we spend our time – professionally, personally, socially, and more. We asked Inkers to share how they’ve spent their time off and the impact this new program has had on their overall happiness and productivity. Here are the main reasons our team loves Inker Fridays. 1. The freedom to use our ‘off’ Fridays in a way that serves us best that w ..read more

One of our goals this year is to work less. Yes, you read that right. That may seem counterintuitive – and trust me, I’ve gotten more eye rolls than I can count from other agency and business leaders – but it’s not. Our people are our business. Anything and everything we do to make them better, makes us better. While working less is a great goal, it’s not easy to achieve, especially when you have a team that truly cares about the work they do and the impact they make. The pressure to perform is always there – and as much as we encourage our people to step away and refresh, there’s always an i ..read more

Having worked in public relations (PR) for over 20 years, I’ve seen my fair share of changes and improvements as the industry has evolved. Although the goal of PR remains the same (getting our clients’ news in front of the best reporters, hooking them for an interview and landing some sweet coverage), the methods used on a day-to-day basis have changed substantially. Join me as I take you on a trip through years past. A Journey to Public Relations of the Past Reporters contact information was stored in a printed book – Yes, I’m talking about an actual book called Media Map (first Media Map ..read more

The “Great Resignation” is in full swing, and marketing employers aren’t immune. According to MarketingWeek, 60% of marketers plan to change jobs and half plan on an imminent career change. This generates an even larger urgency for the two-thirds of marketing employers already looking to hire. With B2B tech companies poised to continue growing in 2022, they’ll need a talented and focused marketing team with specific marketing skills to develop that strategy into long-term success. All that is to say: marketing expertise, especially for B2B, is high in demand. We recently surveyed B2B executiv ..read more

When it comes to business growth, marketers know the key is acquiring and nurturing leads. According to Corporate Ink’s recent pulse survey of B2B executives and marketing leaders, 76% of respondents said their top marketing priority for 2022 is lead generation. Increasing brand awareness was their second priority (48%), followed by improving pipeline conversations (36%). Lead generation is defined as the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. There are a lot of moving parts in ..read more