Unleash Your Creativity: Join Our Thrilling Summer Internship Program Get ready for an unforgettable summer internship at Commonwealth Public Relations & Marketing! Are you looking to kickstart your career in the exciting world of public relations and marketing? Look no further! Commonwealth PR is thrilled to announce its summer internship program, where you’ll dive headfirst into the dynamic realm of strategic communications, creative PR and media relations campaigns, and innovative social media initiatives. Commonwealth PR is a renowned full-service public relations, marketing, and socia ..read more

Legislative and Advocacy Outreach Specialist Location: Virginia (Virtual or In-person) Are you passionate about making a difference? Are you skilled in building relationships, conducting research, and engaging with influential individuals? Commonwealth PR, a full-service PR firm headquartered in Richmond, VA, is seeking a talented and dedicated individual to join its team as a Legislative and Advocacy Outreach Specialist. In this role, you will be responsible for identifying and mobilizing advocates who can effectively promote our clients’ interests to lawmakers and key policy decision-makers ..read more

Public Relations Account Executive Location: Virginia (Virtual or In-person) Attention all PR superstars. We’re looking for an Account Executive to join our dynamic team in Virginia. As an AE, you’ll be responsible for executing PR campaigns that will take our clients to new heights. This position can be either virtual or in-person in Virgina. Your day-to-day will include developing media pitches, writing press releases, managing media lists, and monitoring media coverage. You’ll work closely with clients to understand their goals and develop strategies to achieve them. You’ll also build and m ..read more

December 15th marks four years since I graduated from college, and I got my first PR job three months ago. While some public relations graduates are lucky to find a position right after finishing school, that’s not the case for many people. So whether you’re just about to graduate, or have been out of school for a few years like I was, here are some tips to break into the PR industry and finally land that first job. Do Some Research Your dream job is not going to fall into your lap. Take the time to research agencies or in-house teams that you think you’d be interested in, then reach out to so ..read more

There’s been a lot of talk lately about the dreaded “R” word: Recession. There are also a lot of discussions happing about what items on a company’s P&L statement go first when the company starts to experience the effects of a downturn in the economy. If you think that cutting your marketing, advertising and public relations budgets is the answer, you might want to think again. Chart from the Ehrenberg-Bass 2018 Sponsorship Program Renowned advertising expert and author Simon Broadbent had this analogy as a warning for what would happen if you cut your budgets out of fear: “The sales of a ..read more

We all know the dreaded, “share a fun fact about yourself,” team building exercise. It can be hard to find an innovative way to strengthen your connection within a team. Whether you have been working with the same team for 10 years or for 10 days, enhancing your work relationships can bring significant value to you and your clients.  Recently, our team had a chance to come together in person, at our Short Pump office space. Though we get to talk as a team every day, we wanted to find a fun way to get to know one another on a different level. During one of our working lunches, Director of ..read more

The social media platform TikTok is still growing with more than 1 billion active users. With popularity and notoriety comes inevitable crises. Creators on this platform are not immune and often face intense scrutiny by their thousands, or millions, of followers daily. One of the key roles that strong public relations plays, regardless of the platform, is crisis management. Our team flagged a viral video this week from TikTok star Elyse Myers (@elysemyers) who posted an apology.  As leaders in crisis communications, we wanted to review the actions taken by Elyse and provide insight when v ..read more

By: Ellie Forkins Some months, it seems everywhere we look there is breaking news. And the past few months have been no different. Recently, the world has turned its attention to the conflict between Russia and Ukraine. With heavy hearts, we all watched as the situation unfolded, knowing fully that this breaking news would take priority among national, regional and local media.  The thought of competing with a breaking news situation, such as the Ukraine/Russia conflict or the COVID-19 pandemic, is daunting. It can be difficult to navigate next steps regarding the announcement of an upcom ..read more

Now that the 2022 General Assembly Session is complete, it’s a good opportunity to look back on our success. For the last six years, we have been a go-to firm in Virginia for companies and associations that are either supporting legislation and working to get it passed, or fighting legislation. We should note that we are not lobbyists, but we support lobbying teams, firms and in-house legislative teams. Our work consists of placing op-eds and letters to the editor on behalf of our clients, getting stories placed to bring attention to important legislative initiatives, and drafting letter temp ..read more

Your social media accounts are a great way to bring your business to a new level of success. By investing additional time across Facebook, Instagram, Twitter, and LinkedIn, you can build brand awareness, strengthen relationships, and drive sales.  Many of our clients utilize our social media services and strategies to further their objectives and goals. Creating organic content can be a wonderful way to bring attention to the benefits of what your business or organization brings. This will put your messaging and values in front of your audience consistently.  When you put effort into ..read more