With PR - you only get ONE SHOT to make the best first impression. Here are 3 Key Elements to Get ready and Stay Ready! ? In the fast changing world of Public Relations, being prepared to seize opportunities is not just an option – it's an absolute necessity. You may have a shiny marketing plan, but without the proper audience insights, gaps in content that media need to see and the stories they’ll want to see - its all Staying ahead of the curve and on top of the news trends can be your ultimate game-changer. Here are three vital criteria that are a must have to get your brand ready for the K ..read more

I recently answered a reporter’s request around how to build a community around your brand and wanted to share my answer here. Building community is what we encourage each and every one of our clients to do and what you should be doing when expanding your vision! Whether you are increasing your online presence or have an established throng of followers - businesses have come to realize the power of community, today more than ever. No longer do they care about likes and follows, they want to understand how these online audiences can help elevate the impact of their brand and take them into the ..read more

AND WHAT YOU SHOULD ANSWER INSTEAD We all know, you're SUPPOSED to have this figured out by now - you’ve been doing this for years but there's just something that takes you by surprise EACH time anyone asks you to introduce yourself: "So... What do you do? … Who are you? … What makes you unique?" Palms clammy, armpits sweaty - you knew this was coming... Heck, you GAVE them your bio - What are they asking you again for?? Is this you? Every time you come to a group call? workshop intro? networking event? presentation? client pitch meeting? podcast interview? If so, I strongly r ..read more

Even writing this title felt… incongruent. Because it’s always important to brand your skill set, no matter your gender. But here’s why I felt the need to post this blog, today of all days for women! As women, we are still trying to prove ourselves. We’ll out work, out hustle and out task everyone in the room - but sometimes it’s to the detriment of our brand. Among the dozens of female business owners I get to work with, coach or speak to, “hard work” is never the issue, but it’s often the block for them getting ahead. It is also what gets in the way of allowing a woman to see her true val ..read more

Was happy to be included among PhDs, Career Experts and Staffing Pros for my thoughts on a great cover letter. Hope this is helpful to anyone looking to gain an edge in their career or creating partnership opportunities. Original article here: https://upjourney.com/what-is-the-purpose-of-a-cover-letter-when-applying-for-a-job A cover letter indicates an applicant’s desire. Someone that puts the effort into a unique, non-canned cover letter is someone who has done their research and actually visualized a future at my firm. So the desire they bring to the table is already high in my eyes. Plus ..read more

We all know PR is your greatest asset and biggest calling card! It’s also a huge part of the sales funnel, can launch your visibility and influence decision making for target customers. But for consultants, entrepreneurs, and those just starting out, it's important to keep things lean. YOU can be your own BEST ADVOCAT as you put your own ideas in front of gatekeepers; editors, publishers, hosts and others…. but these people can be hard to find. I love to share really simple PR resources for would-be experts who want to raise their credibility and authority through more targeted OUTREACH. I lo ..read more

Let's face it - putting a voice and personality to your brand is probably the biggest step you could take in terms of your marketing - and with podcasts, there is no where to hide. That’s why I’ve decided to weigh in on PODCASTs for a second. What works and what doesn’t. I’ll start with the biggest three questions before you even begin to be asking yourself and your team; Why are we doing this? Did you spend time on production / artwork? Have you nailed your audience? Example of not nailing your audience: A podcast for entrepreneurs. Example of nailing your audience: My podcasts deal ..read more

*This is an updated release from 2017 - my, how times have changed. Part two of a three part series on Media Releases: Are they worth it? What to consider? What’s their value in a digital content age? Part one addressed an age old problem with most company announcements or releases; Is My Release Too Promotional?   In this installment, we explore a few ways to ensure your release has some lasting IMPACT on the big bad interwebs. I’ve titled this one, Is My Release Shareable? I chose to focus on ‘share-ability’, but why is this so important? Well, we all know that a number of different opp ..read more

*original article posted by PRontheGo via @Medium We asked PR & growth experts to provide Resources That’ll Improve Your Public Relations. Which resources do you use to develop and implement PR strategies? Which tools are out there to improve the performance of PR campaigns? Which resources give entrepreneurs a better understanding of PR? Here are their answers: 1) Find the right contact “In PR it’s all about who you know — or more importantly, who you can reach. Today, with massive turnover of media staff and the push towards online communications through DMs and social media, people may ..read more

Excerpts taken from *original article appeared in Crowd Content blog Running an agency is an exercise in managing multiple priorities. You’ve got demanding clients, tight deadlines and a network of staff members and freelancers or content vendors to manage, all while keeping your competitive edge so the next “new kid on the block” agency doesn’t steal your best customers. One of the best ways to maximize efficiency and stay nimble is to outsource content creation, especially if content isn’t your primary service. SEO agencies are particularly adept at finding ways to supplement limited in-ho ..read more