To persuade means to make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it. In the context of PR, effective persuasion is both a communications process and a skill used to convey information to a target audience that causes them to review or change  The post The art of persuasion in PR appeared first on Vitis PR ..read more

There’s been an upward trend of software testing firms transitioning into quality engineering firms. In this post, we’ll take a look at reasons why.  Vitis PR has enjoyed working with testing clients over the years including Edge Testing (now Resillion) and SQS.  As a software testing and quality assurance PR firm, we keep abreast of the market and trends in  The post The reinvention game: Why testing firms are embracing quality engineering appeared first on Vitis PR ..read more

There’s been an upward trend of software testing firms transitioning into quality engineering firms. In this post, we’ll take a look at reasons why.  Vitis PR has enjoyed working with testing clients over the years including Edge Testing (now Resillion) and SQS.  As a software testing and quality assurance PR firm, we keep abreast of the market and trends in the industry which was worth £1.1bn in 2023 and grew at a rate of 2.6% over the past five years.  Firstly,  let’s examine the differences between the two terms. The differences between software testing and quality engi ..read more

Consumer tech campaigns are both exciting and a challenge for PR professionals. At Vitis PR, we love working with photography tech firms and have worked for brands of all sizes over the years. Here are three reasons why. It’s a welcome challenge The photography clients that we’ve worked with are continuously committed to innovation and that is just as well. Camera technology updates at a dizzying rate and firms who want to get their message across, need to be strategic about their comms to get noticed or for their technology to be understood. With a highly saturated market, PR professionals h ..read more

I spend a lot of time correcting random caps and it drives me mad, so this post underscores the pitfalls of unnecessary capitalisation, highlighting its misuse to lend undue emphasis or importance. Random capitalisation is akin to the unexpected, like a surprise gift out of nowhere. However, when it comes to capitalisation, randomness leaves me irritated rather than happy, causing a momentary pause and ponder about the reason behind the emphasis. This confusion often leads time wasting, a diminished view of the writer’s intent and their mastery of language. Adherence to grammatical norms for ..read more

The lightning speed at which ChatGPT generates content and provides insight into consumer behaviour may seem like the content generating panacea that all marketing/comms writers or teams have been waiting for. ChatGPT is a powerful AI natural language processing tool that is programmed to comprehend and generate human-like text. There is no denying that this new kid on the block comes with several advantages.  However, in its current form there are some drawbacks associated with its use for anyone writing marketing material: Love SEO rankings? give AI content a miss Google may not rank ..read more

Mobile World Congress 2024, or MWC, is the world’s largest connectivity event – from IoT, AI, laptops, PCs, smartphones and other mobile devices to digital cameras, flying robots and cars, and VR headsets, this annual four-day show is a celebration of innovation across the mobile sector, accompanied by tapas and beer networking events. Taking place at its usual location, Fira Gran Via in sunny Barcelona, MWC 2024 kicks off on Monday (26 February), and more than 85,00 attendees are expected to attend with nearly 2,500 exhibitors from 200 countries and territories demonstrating their wares. Here ..read more

Internet of Things (IoT) is already a big deal in our everyday lives, but it's also now making our homes smarter and helping social housing providers step up their game for the benefit of tenants. Social housing landlords, like local authorities and housing associations, own a whopping 4.4 million properties in England alone. Nearly 1 in 5 households in England live in social housing. Now, with the help of digital platforms and tools, including IoT sensors, they're using technology to ensure these homes are affordable, well-maintained and offer a healthy indoor living environment. The Housing ..read more

This year's CES was a total AI fest – companies were going all-in on injecting artificial intelligence into every conceivable product. It's like they collectively decided, "You know what would make this better? AI!" Let's kick things off with Samsung's "Ballie" which originally debuted at CES 2020. This personalised companion understands and supports you, your family and even your pets! Imagine a cute, little yellow robot that's not just a showpiece – it's a reliable at-home helper. It looks like a yellow bowling ball, but this ball of sunshine is no slouch.  Ballie can take control of ..read more

2023 was another great year for the Vitis PR team and again we had the same team in place for the whole 12 months.  We kicked off 2023 with a Mental Health Concern release for our French data client, which was covered by 10 media including Information Age. That same client also went against the grain and delivered their predictions in January, which were covered by Information Age, Diginomica and Digitalisation World. Our ERP client decided to follow the same successful plan as last year with quarterly articles dedicated to specific sales topics that tied into their business plan. So Q1 s ..read more