Technology is supposed to improve everyone’s lives – but can it do that if not everyone is represented throughout its creation? Currently, men make up 65% of software engineers and more than half of engineers are white. However, 85% of consumer decisions are made by women and minority markets hold trillions in buying power. Ada Developers Academy seeks to change this by creating a learning platform that trains women and gender-expansive people to enter the tech world. After just one year, Ada’s students go to hold jobs with tech giants like Amazon, Google and Microsoft and industry leaders lik ..read more

Brands already know how powerful social media is when it comes to engaging with your audience. But posting and putting their own ideas out there is just a piece of engaging with audiences – if brands pay attention, they can learn more about their audiences and connect more deeply. Brands can actively “listen” to the content their audience and competitors put out to hop on trends as they unfold. This proactive strategy leverages relevant and significant information from your audience and competitors to achieve brand awareness, generate leads, and increase customer touch points. In this episode ..read more

The Olympics is known for the hard work and dedication of athletes – not to mention gold medals! But will the Olympics soon be known for new tech innovations? This summer’s games held in Japan, a country known for its cutting-edge innovations, introduced a new wave of sports technology and put it to use. We saw Olympic sports athletes leverage tech for a range of goals, whether it’s for practice or for competition. Training With Tech Tech proved its importance in athletes’ training in many ways. One example that many amateur athletes can relate to was the use of wearables to measure vitals and ..read more

Tech devices and services impact our day-to-day more than ever. Where we once relied on in-person visits to our physicians and tour guides to navigate unfamiliar cities, now we can do it all virtually. And where we once prioritized efficiency, we now focus on sustainability and longevity. The March team is always on the pulse of the tech making a difference in consumers’ lives. Here are a few of the verticals heating up at the end of this summer. Health As the world continues to witness the deadly effects of an unbalanced healthcare system, improving access to digital healthcare is more urgent ..read more

In case you haven’t heard yet – March has been acquired by Walker Sands, a full-service, award-winning marketing agency for B2B technology companies. Our newly combined agency rings-in as the fifth-largest tech PR firm in the US, with a combined staff of 170 located in Chicago, Seattle, San Francisco, Boston and Atlanta. The idea of an acquisition has always been on our radar, but opportunities over the years never felt quite right. But when Walker Sands approached us, everything clicked, from timing, to culture and vision, to services and room for growth. Together, we benefit from the best o ..read more

Big news from all of us at March today! We’re excited and eager to finally announce that March has been acquired by Walker Sands, a full-service, award-winning marketing agency for B2B technology companies. The Chicago-based Walker Sands’ acquisition of March and our Boston and Atlanta locations makes our newly combined agency the fifth-largest tech PR firm in the United States. We’re bringing together the best of both worlds: March’s long history of, and commitment to, telling the stories of technology innovation and innovators with Walker Sands’ proven track record of driving industry-leadin ..read more

Let’s set the scene. You’ve just landed another speaking opportunity for your spokesperson a couple days following a big release. It’s a great opportunity for the company and will help reach a large target audience. The briefing document is ready, and you’re ready to send it off, but your spokesperson tells you they’re burnt out. What do you do now? Usually positioned at the top of the organizational chart, leaders’ mental health is often overlooked – personally and organizationally. This can be due to an overload of responsibility or the innate tendency to mystify people at the top. However ..read more

The meteoric rise of TikTok changed the course of the industry and altered the way people use social media. For those unfamiliar with the app, it is a platform for making and sharing short videos. It also assertively floods your feed with engaging content. Within five minutes, a user can watch enough content to lead a debate on a conspiracy theory, start a dance crew and learn how to make lemon meringue pie. TikTok’s user algorithm is the one every other social media company wants to beat, but it’s also the best-kept secret in the industry right now. TikTok Users and Demographic Shifts At firs ..read more

From the day they are founded, there are several key milestones startups strive to hit throughout their lifetime – from their official launch and raising capital to major product releases and customer announcements. For longtime client Affectiva, the March team has been fortunate enough to be by their side for several of these moments, like the company’s Series B funding and 10th anniversary. Most recently, we had the opportunity to be a part of Affectiva’s acquisition by Smart Eye, the global leader in interior sensing AI. While this was an acquisition on paper, the two teams saw it as more o ..read more

Last March, many organizations were fortunate to continue on with business from their employee’s home offices. The shift from in-person work to virtual was monumental for some areas of work, while some were happy to just ditch their commutes. And for those of us who were students during all of the chaos, learning from home was a 180° change that altered our entire college experience. Zoom university was the exact opposite of what motivated me as a student. I thrive via class participation, genuine human interaction, and in social environments. As a result, online class forever changed my appre ..read more