3 Eco-Focused Brands We’re Proud to Work With
Spark - An integrated marketing and communications agency
by Ana Espinoza
2y ago
In a world where every day seems to bring more news of environmental catastrophe, it can be hard to imagine that there are companies out there who are doing their best to protect the planet. But there are, and they deserve recognition for it. The next time you’re considering a purchase — whether it’s a laptop, a car, or just some toothpaste — take a moment to think about how the company you’re buying from is treating the environment. Here are a few outstanding clients that deserve our accolades for their work toward a cleaner planet: Mosaic With the world becoming more and more environmentally ..read more
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Curious About Cryptocurrencies & Blockchains? Start Here.
Spark - An integrated marketing and communications agency
by Lorna Sithole
2y ago
By now you’re no doubt familiar with the hype surrounding cryptocurrency and its underlying blockchain technology. From business to finance to tech, “crypto” is the buzziest of buzzwords. To hear some people tell it, crypto will be the biggest revolution since the internet. Others see it as merely a fad. So what’s the reality? The last few years have seen popular cryptocurrencies such as Bitcoin and Ether (the currency of Ethereum) make huge jumps in the market, only to have their values dip months later. Yet crypto has proven more resilient than some initially expected, despite ongoing market ..read more
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Meet Sparkpr
Spark - An integrated marketing and communications agency
by Amy Packard Berry
2y ago
Launched almost 20 years ago, Spark was founded as one of the first communications firms focused solely on new technology companies. Spark has proudly built a reputation within the industry by cultivating a team with deep technical expertise, with members who are laser-focused on meeting and exceeding our clients’ business needs and goals. Today, Spark is a full-service integrated public relations and marketing agency headquartered in San Francisco with offices in New York, South Africa, and team members across the globe. Over the past 20 years, Spark has become a legendary tech agency. The ag ..read more
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Staying Connected While Remote: How Sparkpr Maintains Company Culture
Spark - An integrated marketing and communications agency
by Alex
2y ago
As we move into the last quarter of the year with so many unknowns lying ahead, we at Spark thought we would share how we continue to support our team and ensure that everyone continues thriving during these times. With us, it starts with our leadership and flows all the way through our organization. At the onset of the pandemic, our CEO Alan Soucy began a practice of monthly one-on-one meetings so that he could stay in touch with team members and check on everyone’s well-being and workloads. These one-on-one meetings help integrate our virtual offices including our Johannesburg office in Sout ..read more
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Is Blogging Still a Thing?
Spark - An integrated marketing and communications agency
by Fortune Chauke
2y ago
Is Blogging Still a Thing? By Natalie Colby The short answer is yes. The longer answer that’s actually valuable to your company is contained in this: a blog post. Blogging should be about providing answers and information that helps people. A company’s content is typically categorized in three areas: owned, earned, and paid. Blogs commonly fall under the owned content category. Owned content is content published on your owned channels, such as websites, social media, and email. This is content that is produced without additional spend behind it. Blogs are a great way to market your business wi ..read more
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A Moment With Spark: Our Company Culture
Spark - An integrated marketing and communications agency
by Colin Zink
2y ago
By Shené Oliver I joined SparkPr just over two months ago and as a new Sparkster, I’d like to share my experience and perspective on Spark’s company culture. Culture is a vital and unique part of every organization. It’s what makes people join a team and is the biggest reason employees choose to stay or leave. It’s the key to gaining and maintaining a powerful workforce. ​​What comes to mind when you think of the ideal company culture? For me, it is a workplace environment where you feel comfortable and appreciated, and a place where you can thrive and grow. Your workplace should be stimulatin ..read more
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DChained CEO and Founder on Robinhood and the Best Crypto Trading Platforms
Spark - An integrated marketing and communications agency
by Alex
3y ago
With excitement around Bitcoin and other cryptocurrencies reaching a fever pitch, it makes sense that consumers (and the media) would be looking to experts for recommendations on the best trading platforms. Would-be traders need to know who’s fast, reliable, and secure. When U.S. News and World Report put together a list of the five best cryptocurrency trading sites, they reached out to experts for advice. One of those experts was Edmund McCormack, founder and CEO of DChained. DChained is a leading crypto analyst firm and their founder had this to say about the security of trading platform Rob ..read more
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OnePlus Enters Smartwatch Market with First Major Wearable and Accompanying OS
Spark - An integrated marketing and communications agency
by Alex
3y ago
OnePlus, maker of the preferred smartphone for Android enthusiasts, has expanded its output to include a new smartwatch, the OnePlus Watch. The wearable device will hit the US market on April 14 and has so far received a rapturous reception from outlets like TechCrunch. As noted by TechCrunch, the watch will run on OnePlus’s own operating system, known as the OnePlus Watch OS. OnePlus chose to do so in order to maximize the charge of the watch’s hefty 402 mAh battery. Doing so will give the watch one to two weeks of life on a single charge, making it an industry leader in battery life. Just li ..read more
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5 Marketing Tips for a Successful SPAC
Spark - An integrated marketing and communications agency
by Alex
3y ago
Few moments are as important in a corporate lifecycle as going public and we’ve never seen so many companies weigh IPOs vs. direct listings vs. SPACs. We’ve gotten a lot of questions lately about how marketing between the three listings varies. The short answer is that they are very different and distinct. From a marketing perspective, SPACs are the inverse of IPOs. A SPAC can be treated as a marketing event as opposed to an IPO, which is a highly regulated and marketing constricted event. Here are five tips for marketing your company in the lead up to your SPAC to build optimal recognition an ..read more
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Forbes Names Wallbox’s Pulsar Plus “Easiest Way to Charge at Home”
Spark - An integrated marketing and communications agency
by Alex
3y ago
As the US EV market continues to rev up, Wallbox is ready to meet the demand for safe, no-hassle at home charging. In a recent write-up at Forbes, a consumer tech reporter called Wallbox’s Pulsar Plus, “the easiest way yet to charge at home.” While you can easily convert a standard wall socket into a level 1 charger, you’ll be looking at extended charging times – if you need to completely charge your car from zero, leaving it plugged in overnight may not even be enough time. Enter the Pulsar Plus, which makes converting a 240V (the kinds used for large appliances like washers and dryers) into ..read more
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