In today’s technology-driven world, digital marketing has become a cornerstone for businesses looking to grow and reach new audiences. But what exactly is digital marketing, and why is it so important for small businesses? What is Digital Marketing? At its core, digital marketing refers to all marketing efforts that use the internet or electronic devices. […] The post What is Digital Marketing? A comprehensive guide for small businesses appeared first on My Sassy Business ..read more

To ensure your website makes a positive and lasting first impression, consider these essential design tips: 1. Prioritise simplicity and clean design Less is often more when it comes to website design. A clean and simple layout allows visitors to focus on what’s important—your message, products, or services. Avoid cluttering your site with too many […] The post Why your website design matters: tips to make a strong first impression appeared first on My Sassy Business ..read more

Email marketing remains one of the most powerful tools for small businesses to engage with their audience, nurture leads, and drive conversions. Despite the rise of social media and other digital marketing channels, email is still highly effective due to its personal touch and direct connection with potential customers. However, to get the most out […] The post appeared first on My Sassy Business ..read more

In the world of digital marketing, not all customers are created equal. Some are casually browsing, while others are ready to make a purchase—they just need the right nudge. These high-intent customers are gold for your business. They already know what they want, and with the right approach, they could be one step away from […] The post Maximising conversions: how to target high-intent customers efficiently appeared first on My Sassy Business ..read more

In today’s digital age, having a visually stunning website is almost a given. Sleek designs, beautiful imagery, and smooth animations are no longer exceptional—they’re expected. However, while a gorgeous website might grab attention, it’s not always enough to keep it. If your website doesn’t resonate with your target market, you risk losing potential clients, no […] The post Why a stunning website isn’t enough: how to ensure your design resonates with your target market appeared first on My Sassy Business ..read more

Creating engaging Instagram Reels in 2024 involves understanding both the platform’s latest features and your audience’s preferences. With Instagram’s continuous updates and the ever-evolving social media landscape, it’s crucial to stay ahead of the curve. Here’s a comprehensive guide to the best practices for Instagram Reels in 2024. Why Instagram Reels matter in 2024 Instagram […] The post Why Instagram Reels matter in 2024 and beyond appeared first on My Sassy Business ..read more

Running a small business often feels like navigating a roller coaster of highs and lows. During busy periods, marketing efforts seem almost effortless as the influx of customers and activities naturally drives visibility and engagement. However, during quiet times, consistent marketing becomes not just important but essential. Here’s why small businesses need to keep their […] The post Why small businesses need to keep marketing even when things are quiet appeared first on My Sassy Business ..read more

In the digital marketing landscape, capturing leads and building a loyal customer base are crucial for business growth. One of the most effective tools for achieving this is an opt-in page. But what exactly is an opt-in page, and why does your business need one? Let’s dive into the details. What is an opt-in page? […] The post What is an opt-in page, and why does your business need one appeared first on My Sassy Business ..read more

Creating a consistent and engaging presence can be challenging in the bustling social media world. Establishing content pillars is one powerful way to streamline your content strategy and ensure your posts resonate with your audience. Content pillars are the foundation of your social media content strategy, guiding the themes and topics you’ll cover. Here’s a […] The post Creating content pillars for social media: a guide to an effective strategy appeared first on My Sassy Business ..read more

In the digital age, your website is often the first interaction potential customers have with your business. A well-designed website can enhance credibility, engage visitors, and convert leads. Conversely, a poorly designed website can drive visitors away, tarnish your reputation, and harm your business. Here are some common mistakes that contribute to a bad website […] The post What makes a bad website: common mistakes to avoid appeared first on My Sassy Business ..read more