Suite of marketing services helps financial organizations establish brand awareness, acquire new customers, and drive revenue ..read more

Enabling sales, sales engineering, and customer success teams to operate with greater independence ..read more

Platitudes and gross simplifications regarding the impact of the Employee Experience on the Customer Experience abound. EX = CX. Happy employees = happy customers. Take care of your employees, and they will take care of your customers. These are pabulum. No one disagrees that customer-facing employees are your CX delivery system. But these trite poster ..read more

When something breaks in your home, be it the furnace or the air conditioner or the garbage disposal, you need a quick solution. Many homeowners immediately reach out to a home services provider with hopes of a fast response. Unfortunately, they often find themselves disappointed at this crucial moment. Research by Harvard Business Review revealed ..read more

I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. This data will contribute to the “Martech for 2025” report and virtual event Frans ..read more

Learn more about Colin Shaw: Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast:   Personalization is an exciting and developing area for Customer Experiences. On the podcast, we hosted Graham Hill, Ph.D., to talk about it, and I wanted to share […] The post How to Join the Personalisation Revolution to Move from Ordinary to Extraordinary appeared first on Beyond Philosophy ..read more

Despite the emergence of many new and exciting consumer-facing channels over the years, email still sits at the top of the channel food chain for marketers. And while not the most dynamic concept, email marketing – when done right – still has the proven ability to make an impact. They say you can’t teach an ..read more

I originally wrote today’s post for Sprinklr. It appeared on their site on March 21, 2024. When customers interact with brands, they want (expect) a smooth, seamless, consistent, and personalized experience – via their preferred channel. They often make purchases and reach out for help via multiple channels, often starting a purchase in store and ..read more

Think of a global business collecting sales data from different regions. Without standardization, this data may appear in different formats as dates, currencies, customer IDs, or product names can vary from one region to another. Such discrepancies make data interpretation difficult, leading to errors in processing and unreliable analytics. On the other hand, standardization ensures ..read more

Image source: Canva free Email marketing is one of the most cost-effective ways to market to your customers and leads. But your performance largely depends on sending emails regularly. The problem is that creative ideas can be scarcer than hen’s teeth when it’s time to send another email. What should you send? Everyone needs a ..read more