ANA Email Experience Council Releases Email Marketing Best Practices The email compliance area is ever growing, changing, and impactful as we continue to witness an evolution in the development of privacy and data protection regulations around the world. For the email marketer, it’s no longer a completely domestic effort, but rather it’s about the impact of your message on a global scale. How you communicate and engage with your stakeholders via email whether at the local, U.S.-based, or global level means more reviews of best practices. Let’s admit it, this is hard. Do you find yourself strug ..read more

Imagine if CASL was passed without first having a public comment period so businesses and other organizations could have their voices heard? Imagine if GDPR went into effect 3 months after it was passed instead of after a 2-year transition period? Imagine if CCPA applied to people all over the world and not just people in California? All of that isn’t far off from what the email industry just experienced with the rollout of Apple’s Mail Privacy Protection (MPP). Announced on June 10 and implemented just 3 months later on Sept. 20, this sweeping set of privacy features: Affects nearly half of ..read more

What do your ESP metrics really tell you about your deliverability? Knowing the deliverability of your email campaigns is essential to understand how well it’s doing. It also can be one of the hardest metrics to nail down. You might think you know your deliverability because you can look at the dashboard in your email service platform and see that 99% of your emails got delivered. That’s your delivery rate – the percentage of emails that were received successfully by an email server or ISP. However, that’s not the same as your deliverability. Deliverability measures how successfully your email ..read more

According to Apple, “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. It prevents senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.” Depending on open rate and click-to-open rate as indicators of email engagement is no longer an option. (see what top email experts had to say about it) What does this have to do with email list hygiene? Now more than ever, marketers need an additional layer of intelligence to mitigate the risk of blindl ..read more

The EEC recently had a panel of experts from the brand and vendor sides of the business come together on a webinar to share their insights and tips on how to elevate your email marketing performance by elevating your testing best practices, tactics, and optimization. In this follow-up blog post, our panel continues the conversation by offering the following key take-aways: 1) What are the top one or two most important things to keep in mind when testing to improve email marketing response?  (possible answers: make sure you have statistical significance, know why you’re testing and want to ..read more

We asked industry thought leaders to provide their initial reaction and take on Apple’s newest privacy change to limit email tracking and mask IP addresses on the Apple Mail app, and its potential implications on email marketing. Here’s what they’re saying: “The dependency on opens as a KIP has been a contentious measurement for many years in email marketing. First, we had preview windows with drive-by opens, then we had all images blocked, then some images enabled again… wash, rinse, repeat. Opens are also an easily manipulated metric for a lot of brands. A simple segmentation of active user ..read more

One of the scariest things an email marketer can learn is that your email is being blocked. Especially if you feel like you’re a good sender who’s following best practices and legitimately trying to do the right thing. Which is why the ANA Email Experience Council felt it was important to add a session about effective ways to handle blocklistings to the agenda of their Email Evolution Conference, a yearly event which was held virtually in 2021. I was the email marketer lucky enough to moderate their discussion! In this blog post, I’ll summarize the most insightful advice shared by representati ..read more

We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’ buying habits and housing choices, and an acceleration of ecommerce, digital entertainment, and work from home trends. With COVID-19 still spreading quickly in some parts of the world, it’s clear that the pandemic and its effects will likely persist for years to come to some degree. In our Email Evolution Conference keynote, Wildbit’s Justine Jordan and I argued that the ripple effects of the pandemic w ..read more

Email delivery threats are the third most hazardous category on Webbula’s Email Hygiene Report. Learn what they are and how to keep them off your list. Some say that email marketing is experiencing a renaissance, but many of us know that email marketing has been the top channel in terms of ROI for years. According to Campaign Monitor, email send volumes grew 7%, while open rates increased by 13%, YOY in 2021. One key to success with email marketing? A clean list. Doing periodic hygiene and verification on your email database can help you dive into what types of emails are in your list and caus ..read more

We are excited to announce the winners of the 2021 ANA Email Experience Council’s Email Program Awards. This set of awards seeks to promote excellence in email marketing by showcasing the impact that email is having in the marketplace and within organizations. How it can assist in achieving larger organizational goals while also demonstrating innovative thinking. And most importantly, these awards feature email campaigns, programs and people that make us excited and proud of the work being done in our industry. We’re proud to announce the following 2021 EEC Program Award Winners: Best Overall ..read more