I’m going to teach you a little trick — one you can use to impress your friends at dinner or your co-workers at your next meeting. What you’re going to do is draw four shapes on a piece of paper: A triangle, a circle, a square and a squiggly line. Don’t let your friends see […] The post Using Your NPS Data to Build An Ideal Customer Persona (and then 10x your growth with personalization) appeared first on Promoter.io Blog ..read more

Let’s play a game. Later in this post, I’m going to name three different machine learning service providers. Based on the one you pick, like a fortune teller, I’m going to tell you a little bit about yourself. Sound fun? Good. But first… Machine Learning: the two most over-hyped words in today’s lexicon. Seems like […] The post Analyze NPS with Machine Learning appeared first on Promoter.io Blog ..read more

Since the day it was first introduced, the Net Promoter System has been a hotly debated topic. Whether you’re reading the Wikipedia page or random tweets from NPS (Net Promoter Score) critics, you’re bound to find several arguments trying to debunk the effectiveness of this metric. In a recent article, a notable speaker on the […] The post Debunking 5 Misconceptions about Net Promoter appeared first on Promoter.io Blog ..read more

I’m a sucker when it comes to clever branding. As a marketer, it really doesn’t get much better than seeing a company that’s willing to take a bit of risk by using humor and creativity to stand out. That may seem like a simple thing that most any company would be willing to do, but […] The post Who Gives a Crap – A Net Promoter Story appeared first on Promoter.io Blog ..read more

At one point or another, most of us have had an experience with a company that we would classify as exceptional customer service. Maybe it was a pizza restaurant that threw in an extra order of breadsticks to show you that they appreciate your repeat business. Or, maybe it was a software company that built […] The post 11 Examples of Exceptional Customer Service From Companies That Walk the Walk appeared first on Promoter.io Blog ..read more

With 2017 in the rear-view mirror, it’s time to set our sights on the year ahead. Over here at Promoter, we decided to use that as an opportunity to start the year on a lighter note by taking a look at the good ol’ Magic 8 Ball of Customer Success. For those of you who […] The post 13 Hopeful (but Absurd) Customer Success Predictions for 2018 appeared first on Promoter.io Blog ..read more

As we approach the end of 2017 (too quickly I might add), I’m finding myself looking back at the year and admiring the progress we made at Promoter over the past 12 months. In addition to expanding our team, moving into a new office and adding 100’s of amazing new clients, we also put out […] The post Our 10 Best Performing Blog Posts From 2017 appeared first on Promoter.io Blog ..read more

Choosing an NPS or Customer Success platform can feel like choosing between the red and blue pill in the movie Matrix. Choose the blue one and you’ll go about your business, never being fully aware of what’s possible. Choose the red one and you’ll get to see just how far your results can go. While my reference […] The post Customer Illusion or Customer Reality? Which Pill Will You Take (Red or Blue)? appeared first on Promoter.io Blog ..read more

Unless you’ve been sitting under a rock for the past week, you’ve likely seen a headline or two about Papa John’s latest debacle. After their quarterly earnings report came out recently, investors reacted negatively causing the stock to drop significantly in a single day. But that wasn’t the big news. The notable frontman, Founder and […] The post What Papa John’s and Domino’s Can Show Us About The Dangers of Negative Customer Sentiment appeared first on Promoter.io Blog ..read more

Last Fall we shared  strange NPS practices that destroy the value of your customer success efforts. Well, this year, the “stranger things” are back and they’ve taken on a new form. Here at Promoter, we consider ourselves the Ghostbusters of bad NPS habits. While that means we may be perceived by some as NPS geeks […] The post Stranger NPS Things: More Customer Success Mistakes from the Upside Down appeared first on Promoter.io Blog ..read more