It’s more than just a website
ECOS
by Shanon Turpin
1y ago
If you’re running a business, a website is a given. In today’s digital landscape, it’s very likely the first step in a prospect’s journey to learn more about your business. And if you’ve built an effective website, they’ll contact you, right? A website gives your audience information about your team, your services, and the irrefutable reasons why they should be doing business with you. It provides useful resources and access to your thought leadership efforts, and even connects users to your social media accounts. You could stop there. But do you just want good? I’ve met with hundreds of compa ..read more
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Digital marketing: How do you know its working?
ECOS
by Shanon Turpin
1y ago
Strategic marketing covers a broad range of disciplines, some more art than science. Digital marketing, specifically, lets us lean into the science—we can track, trace, and quantify, which makes it easier to see when it’s working, and pivot when it’s not. When we track the right data and synthesize what that data is trying to say, it helps us understand how our digital marketing efforts are landing and make informed decisions on how to improve our campaigns.  Here are a few key indicators that say your digital marketing efforts are working for you. 1. Your organic search rankings are up ..read more
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Why Nashville? Music City Is in Harmony with Business
ECOS
by Mark Scrivner
1y ago
I’ve lived in Nashville since 1995, and watched the city evolve quite a bit over those years. We may not be as big as New York or Silicon Valley, but our smaller size and tight-knit culture helped cultivate something special for businesses big and small: a community-driven, entrepreneurial spirit that carries across the city like the faint sound of live music. There’s a reason why I chose to build my career — and eventually, my business — in Nashville. It’s a special place with friendly people who actually want to connect with each other professionally. One thing I learned early on is that you ..read more
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5 Musts for Your Social Media Ads
ECOS
by Snapshot
1y ago
How should advertising in the form of social media look? That’s a question with a lot of answers, but within those answers are five things we think are absolute musts. From designing ads that appear to be native posts, to running ads to separate audiences while A/B testing ad creative and landing pages. Here’s our list of 5 things we think are most important when it comes to running your social media ad campaigns. 1. Facebook, Instagram, LinkedIn, or Youtube? The first part of the process is picking the right platform or combination of platforms to reach the right audience/s. Each platform has ..read more
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Best Christmas Movies Ranked by Snapshot
ECOS
by Snapshot
1y ago
While 2020 has brought on a lot of changes, kicking back and watching the tube hasn’t changed a bit. To spread some holiday cheer this year, we had all of our employees rank their favorite holiday films. How do your top picks compare? Points Scale 0-3 4-8 9-23 24+ #10: The Miracle on 34th Street Points: 2 #9: White Christmas Points: 2 #8: Bad Santa Points: 3 #7: The Santa Clause Points: 6 #6: The Polar Express Points: 8 #5: How The Grinch Stole Christmas Points: 8 #4: A Christmas Story Points: 14 #3: Home Alone Points: 15 #2: Nat ..read more
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How to Use Animation In Your Marketing Strategy
ECOS
by Snapshot
1y ago
It’s hard to keep up with the latest and greatest digital marketing strategies. They are ever changing and constantly evolving. Businesses big and small are looking for ways to stay relevant in the new marketing age and animation has played a huge role in strategies! Animation can enhance your company’s marketing strategy in many ways, but here are just a few uses that will be extremely beneficial.   Animated Explainers  Would you rather have a talking head explain a business product to you, or would you rather visualize it in a video or moving picture? If you picked the latter ..read more
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Squarespace vs WordPress: Why One Outweighs the Other
ECOS
by Snapshot
1y ago
Looking to get your first website up and running? Or has your existing websites become outdated and it’s time for a total revamp from a design and functionality standpoint? Whatever the case, you’re faced with the same question: what foundation should you build your new website on. The software that you build your website on is the concrete foundation that supports all the other functions. The technical name for this “foundation” is a CMS (content management systems) which is essentially a software application that allows you to build and manage a website. The two most common CMS’s our agency ..read more
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5 Things Every Website Should Include
ECOS
by Snapshot
1y ago
Websites are an important marketing, communication and outreach tool for any business. Whether a small or large company, your website is sometimes one of the first impressions you give. By creating a concise, easy to navigate and updated look on the web, you will have the support you need for many business endeavors. Even if a website is not your home base, it provides a place to grow your platform. So, here are five things that every website should include!  1. Clear description of who you are  From the moment a client or customer visits your website, they should not have to do ..read more
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When to Advertise on LinkedIn? Seldomly, and Here’s Why.
ECOS
by Snapshot
1y ago
Every digital channel has its own advantage: Instagram’s pool of highly-engaged millennials and gen z’s, YouTube’s precise video and channel targeting, Facebook’s lookalike audiences, Google Ads’ keyword targeting…the list goes on. But what makes LinkedIn different from the rest, and what kind of ads should run on its campaign manager platform? Well, It’s pretty expensive for one (about $5 per click), but the platform’s business nature should guide how and when companies run ads. In this post we’ll talk about when it makes the most sense for you or your business to advertise on the platform. I ..read more
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5 Design Hacks for Non-Designers
ECOS
by Snapshot
1y ago
If you didn’t go to design school or haven’t spent hundreds of hours inside of Photoshop or InDesign, you likely hit a roadblock when it comes to design. For some of us, the phrase “fake it ‘til you make it” has been used a few too many times. Whether it is designing a new logo, creating social media posts or building websites and graphics, non-designers may struggle with figuring out where to start. Good news, by no means do you have to be a professional to pull off impactful designs. We’ve put together ..read more
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