How to Tell a Story That Matters Public speaking is all about taking your audience on a journey, and the best way to do that is with storytelling. Storytelling has been around since the beginning of time. It’s how we relay information, share our thoughts, and deliver insight. Good stories are a highly effective way of communicating with an audience and making a connection with people. Because humans are hardwired for stories, they love heroes, adventure, surprises, and happy endings. And people remember stories because they give meaning, they have a structure, and they stir up emotions. You pr ..read more