We recently discussed how we and the companies we work with can create custom brand fonts to be owned by the company whose brand it is – something they can feel comfortable investing in into the future to be uniquely theirs. A recent example is our project in collaboration with DesignStudio for Treatwell – resulting in the Treatwell Sans custom font family. The Client Treatwell is a popular – and growing – hair and beauty bookings service, built around the largest website of its kind in Europe and a successful app. Founded in 2008 and born out of London, Treatwell has worked hard to est ..read more

You’re not alone. As fonts go, Times New Roman has been around since the 1930s. It’s been distributed with every copy of Microsoft Windows since Version 3.1, it’s a default for formal documentation and traditional typefaces, and if you’re reading a book, it’s probably printed in Times New Roman. It’s hardly a surprise, given the font’s characteristic serif style and legibility, but it’s become so ubiquitous that its frankly rather unappealing when it comes to adding some panache to your projects. In this article, we’re going to look at five fonts that provide refreshing alternatives for thos ..read more

We shine the spotlight on a lot of different kinds of font from time to time here at HypeforType, but sometimes it’s worth asking what you’re keeping under a spotlight. There are a lot of different ways to browse our selection, but we keep tabs on which fonts are most popular. These are the fonts you guys are most likely to buy – and why? Well, we’ll let our readers be the judge. Take a look… F37 Bella by Face37 An exclusive font to our site from the expert design skills of Face37 – one of the best font fountries working today – this Didot-inspired font is a great contemporary serif and sten ..read more

Back in February we put the spotlight on our new range of font bundles – but as we noted back then, there’s a limited-time window on many of these deals! As things have moved on since then, we thought it was high time to remind you that if you don’t drop by regularly, you’re going to miss out! So what’s new? Facetype Display Bundle There’s a timer ticking away on FaceType Foundry’s FaceType Bundle. Designed as a showcase of the best display fonts they offer, this bundle provides no less than 44 fonts in an incredibly wide variety of styles; just compare the gothic/steampunk fusion that is Ae ..read more

As if our recent offers were not awesome enough, you’ll be pleased to hear we’re still releasing brand new releases with truly unmissable introductory offers. Hopefully this afternoons lunch hasn’t spoilt your appetite, as now it’s time for desert. With 16 weights ranging from Thin to Heavy, Atlan provides endless design opportunities, with an impressive 75% off the price tag to match! Everyone of these sensational weights is another weapon in your arsenal in the war against boring design. Add the entire Atlan suite of 16 fonts to your type collection today for just £37.50, that’s a ..read more

If you’re looking for the right font for personal correspondence, business use, logos, signs, or branding – or any other reason – picking out just the right one can be daunting. There are so many popular fonts out there, and more are available all the time. So how do you choose? Narrow Down the Field Take a look at our Categories page. There are over forty options in there, with some overlap, all of which have a chosen example font showing – but there’s a lot of variety in all of them! By deciding which category your ideal font lies in, you can immediately cut out a huge percentage of fonts ..read more

The original Darwin sans turned heads, merging multiple vintage styles while keeping a close eye on the future. Darwin Pro is the next exciting evolutionary stage for a superb font from the Los Andes foundry. Darwin has been completely redrawn as the new Darwin Pro, with a contemporary minimalist’s eye and a wealth of awesome detail including cool alternates, brand new figure sets, 14 weights, and much much more. Shop Darwin Pro, and save yourself 82%…          For a very short time we can offer the full flexible package of Darwin Pro for only £25! That’s a fu ..read more

When developing a brand identity, it’s important to make sure that everything about your company reflects that identity, from the company colours and logo right down to the fonts chosen for your written material. As any designer worth their salt will tell you, you can say more about your company with the way the words you use look than you can with what those words say – and you can say it faster. Developing a Brand Font HypeForType and the foundries we work with are regularly approached by businesses looking to strengthen their brand identity by taking the extra step of adopting a ‘brand fo ..read more

HypeForType introduces a whole new way to shop – Font Bundles! We have our first handful of amazing deals on huge numbers of fonts online now – you can check them all out here – and with bundle discounts reaching as high as 99% in some cases, these are not to be missed! Perennial and Short-Term Bundles Be sure to check back regularly on our bundles, as some are on strict timers and will only be available for a short time. With foundries like the ever-impressive Thinkdust and Yellow Design Studio joining in, these deals are not to be sniffed at – in fact, we’ll go further. The Simple Fact If ..read more

If your business produces any printed material or display advertising that faces the outside world, the fonts you choose for that material become part of your corporate identity. Setting yourself apart from the crowd is as easy as finding a font that speaks to your corporate identity. So what are some great corporate looks just waiting to be adopted? F37 Ginger – 8 fonts by Face37 This geometric take on the Swiss modernist style has enough weightings to provide multiple different tones across your document without ever breaking your corporate identity. Shop F37 Ginger ››› F37 ..read more