Aussies Crave Authentic News Amid AI Disruption and Social Shifts
Truly Deeply | Brand Agency Melbourne
by michael
5d ago
Research Report: Digital News Consumption Trends in Australia 2024 As the digital landscape continues to evolve, the way Australians consume news is undergoing a significant transformation. The latest edition of the Digital News Report by the News and Media Research Centre at the University of Canberra highlights while AI continues to rise, its use is continually negatively impacting audience trust. It also shows the growth of short-form video and the increase in news fatigue. The Rise of AI and Short-Form Video One of the most notable developments is the increasing adoption of generative AI t ..read more
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Why Sustainability Transparency Matters for Brands
Truly Deeply | Brand Agency Melbourne
by michael
1w ago
By Miles Oliver Sustainability is a priority in today’s business landscape. The ethical, social, and commercial imperatives of adopting this mindset are increasingly clear. Yet, it’s also worth noting that it’s not just your efforts to be greener that matter. How visible your commitment is also makes a difference. Transparency is a powerful tool in any business. It’s something that can keep everyone honest and accountable. But what about your sustainability efforts? Let’s explore why being transparent about your commitment to environmental responsibility should matter to a brand’s strength an ..read more
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The Psychology of Branding: Understanding Consumer Behaviour and Emotion to Create Memorable Brand Experiences
Truly Deeply | Brand Agency Melbourne
by michael
3w ago
By Miles Oliver The strength of your brand is key to your success in the world of commerce. Without a strong brand, customers will overlook your product during their search. This is echoed by Edelman data, which shows that 81% of buyers say they must trust a brand before they consider buying from it. A strong brand can protect your business, too. Building a recognisable brand helps you capture a larger portion of the market share during a downturn, and may help you bounce back after a setback. However, building a brand that people love and respect requires a deep understanding of psychology a ..read more
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Truly Deeply rebrands Arca, Australia’s leading credit association
Truly Deeply | Brand Agency Melbourne
by michael
1M ago
When Arca engaged brand agency Truly Deeply to reimagine their brand, they faced several key challenges. The previous Arca brand lacked influence, was misunderstood, had an outdated image, and was underselling its potential. The full name “Australian Retail Credit Association” itself was also problematic – cumbersome and not reflective of Arca’s true mission. Insight unlocks opportunity Through research, Truly Deeply uncovered that Arca’s true brand strengths lay in its people and performance. Members praised the value Arca provided and their positive experiences with the Arca team. However, t ..read more
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Developing your rebrand communication strategy
Truly Deeply | Brand Agency Melbourne
by michael
1M ago
Considerations to successfully implement and launch your new brand. At Truly Deeply we often work with our clients for months, if not years on a rebrand. When we are in the final stages of creating the new brand identity, it’s important to develop a communication plan that considers how the new brand is introduced to all key audiences. Communicating a rebrand effectively is crucial to ensure both internal and external audiences understand the reasons behind the change, embrace the new brand identity, and the rebrand ultimately achieve its objectives. Key steps for launching your new brand stra ..read more
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Improving SEO for finance brands is all about E-E-A-T
Truly Deeply | Brand Agency Melbourne
by michael
3M ago
Image; Pexels, PixabayWords matter. In this guest post, we look at how to implement E-E-A-T Principles for Australian Finance brands. It’s not just a numbers game, improving your Search Engine Optimisation (SEO) has a lot to do with the words you use. The aim of SEO is to boost your page’s ranking in Search Engine Results Pages (SERPs) for a given search term or keyword. For the online finance sector in Australia, this may be searches for “credit cards best” or “lowest interest rate home loan.” Exactly how Google ranks pages is a trade secret, like Coca Cola’s formula or what’s in Big Mac sauc ..read more
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Vale Pete Singline
Truly Deeply | Brand Agency Melbourne
by david
3M ago
Pete has left the building It’s with a heavy heart that we announce the passing of Truly Deeply founder, noted Brand Scientist and all-around good guy; Peter Singline. Pete was highly respected by clients across the country and ‘almost every conceivable category’ and by all who shared time with him at Truly Deeply on their journey. Brilliant at the craft of Brand Strategy, but even more adored for his way with people. You are loved big fella and will be missed truly and deeply. The Truly Deeply crew past and present. The post Vale Pete Singline appeared first on Truly Deeply - Brand Strategy ..read more
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How to develop your Brand’s EVP and why it matters.
Truly Deeply | Brand Agency Melbourne
by michael
4M ago
Attracting and retaining the best talent is one of the biggest challenges for many organisations. Brands large and small are increasingly realising the critical significance of investing in their EVP (Employee Value Proposition) and the direct impact this has on overall business performance. Ensuring you have an EVP that is compelling, authentic, and distinctive is imperative. Unfortunately, most companies are still just paying lip service with what they call their EVP. Generic claims such as “our people are our greatest asset” or “we value our people” are meaningless and not good enough. Wha ..read more
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SEO 2.0 & SGE: Tips to get your brand ready for the age of search AI
Truly Deeply | Brand Agency Melbourne
by michael
4M ago
Image; Tara Winstead, PexelsSEO is still essential for any brand but the goalposts are constantly changing. In this guest post, we look at what you need to know about SEO in 2024. 2023 marked a pivotal shift in the world of SEO for a few noteworthy reasons. For starters, 2023 was the year of ChatGPT, as well as automated topic generation and even content production. As a result, Google released a hodgepodge of statements that were simultaneously supportive of ChatGPT and also knuckling down on spammy content – a lot of which was blatantly AI-generated, funnily enough. As Google continues to ro ..read more
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SEO 2.0 & SGE: Tips to get your brand ready for the age of search AI
Truly Deeply | Brand Agency Melbourne
by michael
4M ago
Image; Tara Winstead, PexelsSEO is still essential for any brand but the goalposts are constantly changing. In this guest post, we look at what you need to know about SEO in 2024. 2023 marked a pivotal shift in the world of SEO for a few noteworthy reasons. For starters, 2023 was the year of ChatGPT, as well as automated topic generation and even content production. As a result, Google released a hodgepodge of statements that were simultaneously supportive of ChatGPT and also knuckling down on spammy content – a lot of which was blatantly AI-generated, funnily enough. As Google continues to ro ..read more
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