Gadens law firm faced a common branding dilemma: despite operating under a joint venture since 1999, its partnerships in Melbourne, Sydney, Adelaide, and Brisbane maintained localised brand communications. The merger of these partnerships into a single national firm presented an opportunity to create a truly unified and bolder Gadens brand. The Strategy: Refresh and Unify Truly Deeply’s approach began with a comprehensive market review to identify opportunities for Gadens to stand out against key competitors. A brand workshop with the leadership team then defined a new, united national vision ..read more

In the ever-evolving world of building and construction, staying relevant is paramount. When IND Window Fabrications (IND) found itself at a crossroads, it turned to branding agency Truly Deeply for a comprehensive rebrand that would reflect its expanded offerings and future vision. The result is Spective, a brand that embodies innovation, forward-thinking, and a commitment to refining the future. The rebranding has been met with enthusiasm both internally and externally. Hugh Lockie, Managing Director of Spective, praised the process and outcome: “Our clients are already all talking about ..read more

Healthscope, a leading private healthcare provider in Australia, faced a common challenge – its Employee Value Proposition (EVP) lacked differentiation from competitors. Healthscope partnered with Truly Deeply to revitalise its EVP and create a compelling, authentic employer brand. The EVP is designed to attract and retain top talent, enhance the employee experience, and position Healthscope as an employment leader. Defining a distinctive EVP Healthscope had conducted some initial audience and stakeholder research on its EVP, identifying broad consensus but lacking clear anchors and market di ..read more

Research Report: Digital News Consumption Trends in Australia 2024 As the digital landscape continues to evolve, the way Australians consume news is undergoing a significant transformation. The latest edition of the Digital News Report by the News and Media Research Centre at the University of Canberra highlights while AI continues to rise, its use is continually negatively impacting audience trust. It also shows the growth of short-form video and the increase in news fatigue. The Rise of AI and Short-Form Video One of the most notable developments is the increasing adoption of generative AI t ..read more

By Miles Oliver Sustainability is a priority in today’s business landscape. The ethical, social, and commercial imperatives of adopting this mindset are increasingly clear. Yet, it’s also worth noting that it’s not just your efforts to be greener that matter. How visible your commitment is also makes a difference. Transparency is a powerful tool in any business. It’s something that can keep everyone honest and accountable. But what about your sustainability efforts? Let’s explore why being transparent about your commitment to environmental responsibility should matter to a brand’s strength an ..read more

By Miles Oliver The strength of your brand is key to your success in the world of commerce. Without a strong brand, customers will overlook your product during their search. This is echoed by Edelman data, which shows that 81% of buyers say they must trust a brand before they consider buying from it. A strong brand can protect your business, too. Building a recognisable brand helps you capture a larger portion of the market share during a downturn, and may help you bounce back after a setback. However, building a brand that people love and respect requires a deep understanding of psychology a ..read more

When Arca engaged brand agency Truly Deeply to reimagine their brand, they faced several key challenges. The previous Arca brand lacked influence, was misunderstood, had an outdated image, and was underselling its potential. The full name “Australian Retail Credit Association” itself was also problematic – cumbersome and not reflective of Arca’s true mission. Insight unlocks opportunity Through research, Truly Deeply uncovered that Arca’s true brand strengths lay in its people and performance. Members praised the value Arca provided and their positive experiences with the Arca team. However, t ..read more

Considerations to successfully implement and launch your new brand. At Truly Deeply we often work with our clients for months, if not years on a rebrand. When we are in the final stages of creating the new brand identity, it’s important to develop a communication plan that considers how the new brand is introduced to all key audiences. Communicating a rebrand effectively is crucial to ensure both internal and external audiences understand the reasons behind the change, embrace the new brand identity, and the rebrand ultimately achieve its objectives. Key steps for launching your new brand stra ..read more

Image; Pexels, PixabayWords matter. In this guest post, we look at how to implement E-E-A-T Principles for Australian Finance brands. It’s not just a numbers game, improving your Search Engine Optimisation (SEO) has a lot to do with the words you use. The aim of SEO is to boost your page’s ranking in Search Engine Results Pages (SERPs) for a given search term or keyword. For the online finance sector in Australia, this may be searches for “credit cards best” or “lowest interest rate home loan.” Exactly how Google ranks pages is a trade secret, like Coca Cola’s formula or what’s in Big Mac sauc ..read more

Pete has left the building It’s with a heavy heart that we announce the passing of Truly Deeply founder, noted Brand Scientist and all-around good guy; Peter Singline. Pete was highly respected by clients across the country and ‘almost every conceivable category’ and by all who shared time with him at Truly Deeply on their journey. Brilliant at the craft of Brand Strategy, but even more adored for his way with people. You are loved big fella and will be missed truly and deeply. The Truly Deeply crew past and present. The post Vale Pete Singline appeared first on Truly Deeply - Brand Strategy ..read more