These days, I spend a reasonable amount of time thinking about the future and planning for the person I want to be. I find it emotionally reassuring, even if it serves only as a general roadmap for aspirations. On this subject, Joanne Lipman has written an excellent article recently, ‘Want to Make a Change? Conjure […] The post My Future, Possible Self appeared first on ScientificBrands ..read more

In this series of articles, our Chief Strategy Officer shares the building blocks of ScientificBrand’s distinctive approach to transforming the mission of science into movements for change. In this article, he explains The Center of Gravity Principle. Eight years ago I left the branding firm where I worked in New York City to lead the […] The post The Center of Gravity Principle: Leveraging the Power of Partnership and Generosity to Accelerate Change appeared first on ScientificBrands ..read more

Our country is in the midst of a mental health crisis that is just as dire as climate change and extreme weather, or racial injustice, or poverty and food insecurity, or gun violence, or socially determined health disparities. Failing to address persistent barriers to equitable access in our communities – especially among our children and […] The post A National Moonshot for Mental Health appeared first on ScientificBrands ..read more

This article is the second in a two-part series exploring ways that nonprofit executive leaders can direct and manage communications teams and operations as organizations navigate a volatile time in the social media industry. – The current climate of social media is confusing, and for good reason. The industry is in the midst of revolutionary […] The post Part II: How Nonprofit Executive Leaders Can Help Navigate a Volatile Social Media Climate appeared first on ScientificBrands ..read more

This article is the first in a two-part series exploring ways that nonprofit executive leaders can direct and manage communications teams and operations as organizations navigate a volatile time in the social media industry.  – The social media business landscape has been bubbling up with the volatility of a dormant volcano that spews unpredictably, hinting […] The post Part I: Navigating a Volatile Social Media Climate appeared first on ScientificBrands ..read more

In this series of articles, our Chief Strategy Officer shares the building blocks of ScientificBrand’s distinctive approach to transforming the mission of science into movements for change. I will never forget when the Unity Principle first hit me. I was leading a brand presentation with the executive team of a very large and well known public […] The post The Unity Principle: Aligning Thought, Vision and Action to Drive Transformative Change appeared first on ScientificBrands ..read more

There was a time, long ago, when I believed that U.S. political leaders supported our young people and their potential. I could be excused for thinking this is no longer true. The return to school, which meant the ubiquitous assault of commercial merchandising from big-box retailers and brands like Gap and J. Crew signaled that […] The post It’s Back to School Time. That Used to Be a Good Thing. appeared first on ScientificBrands ..read more

This summer our apps and inboxes have been brimming with news feeds and newsletters about the climate, from the Inflation Reduction Act to the extreme weather effects of climate change like flooding, relentless droughts, and searing heatwaves. Confusing though it may all be, three articles published in The New York Times on August 5 help […] The post Climate: The Good News, the Bad News, and the Ugly Political Sabotage appeared first on ScientificBrands ..read more

I have been fortunate to have gone through a debilitating mental health crisis and come out alive. I am fortunate because I lived, but also because the struggle and ongoing recovery has made me a more complete, empathetic person. Whenever I hear anyone discussing their experience with a mental health struggle, I instantly feel a […] The post Mental Health ACTION Month: Ongoing awareness is needed, but so is action appeared first on ScientificBrands ..read more

We read troubling reports these days about climate change, the war in Ukraine, COVID-19 variants, the increase in violent crime, and our ever-concerning mental health crisis — and for good reason. Our challenges are real, urgent, global and local. Along with the risks of severe weather — fires, floods, and droughts — food insecurity, public health concerns, […] The post 5 Reasons Why the Future Looks Bright appeared first on ScientificBrands ..read more