Karen Post, The Branding Diva
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Blog by Karen Post - International branding expert, published author, entrepreneur. She has authored two books, her latest book is Brand Turnaround: How Brands Gone Bad Returned to Glory . . . and the 7 Game Changers that Made the Difference (McGraw-Hill). Her first book Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).
Karen Post, The Branding Diva
1y ago
The marketplace for every business leader has never been more exciting and full of opportunities. Economies no longer have borders that limit business territories or profitable relationships. Technology enables real time communications and 24/7 commerce to every corner of the globe. And what was once an unlikely buyer in another continent can be your next ..read more
Karen Post, The Branding Diva
1y ago
This week Adam Howard from NBC News invited me to weigh in on the issue of celebrities and political conventions. Adam writes: As recently as July 5th, presumptive Republican nominee Donald Trump had been touting a uniquely star-studded Republican National Convention in Cleveland, with his celebrity friends like Tom Brady, Mike Tyson and Bobby Knight ..read more
Karen Post, The Branding Diva
1y ago
Tennis great Maria Sharapova's brand took a hard hit this week as the WTA imposed a two-year ban on her playing the game. Her big money sponsors are split on what side of the net they are on. CNN's Paula Newton invited me on the international network to weigh in on why some are bailing ..read more
Karen Post, The Branding Diva
1y ago
I’m taking a break from emailing my blog to your inbox. I’m not stopping the thinking, writing and sharing branding insight and opinions, I’m just lightening up on the stuff your inbox. If you inbox could talk, I’m pretty confident it would thank me. I want you to be even more productive and less distracted ..read more
Karen Post, The Branding Diva
1y ago
If you missed these branding news stories I contributed to, check them out below BBC Capital - Google's doodles and their brand American Marketing Association - Will Microsoft’s AI Chatbot’s Racist Tweets Hurt its Brand? Atlas Obscura - Is a '!' Good For Your Brand? We Asked Some Experts FOX ..read more
Karen Post, The Branding Diva
1y ago
Dear Mr. or Ms. CEOs, CMOs, VPs, and anyone who has influence on these companies, Re: The transition of service was a train wreck in customer experience. I believe you, like most leaders in companies, do really care about your respected brand. I see evidence of this daily in the investments you make in your communications ..read more
Karen Post, The Branding Diva
1y ago
Great branding can certainly impact a bottom line when its execution has a sound strategy behind it. This means that all business decisions are made to align with their brand essence (purpose, points of difference, personality and promise), its goals and game plan. [tweet_box design="default"]Great brands DO NOT simply “happen” after you come up with a cool name for your ..read more
Karen Post, The Branding Diva
1y ago
This past week I had the pleasure of working with a client from Australia. A team of 5 from their key leadership traveled over 33 hours to come to US for brand counseling from my hospitality-niched company, Restaurant Branding Roadmap. Their goals were to learn, be inspired, and add to their brand power with a ..read more
Karen Post, The Branding Diva
1y ago
A couple of Fridays ago it was my birthday. 29 and counting I’m sure. I swung by Trader Joes to pick up some flowers. Having fresh flowers is not unusual in my home, but on this particular trip the quantity was larger. I grabbed 4 or 5 bunches as I had out of town guests ..read more
Karen Post, The Branding Diva
1y ago
READ. It’s no surprise readers are leaders and leaders tend to make more money than followers. But did you know that reading just six minutes a day could reduce your stress levels by 68%? It’s a fact that’s been reported in a study by the University of Sussex in the UK. If that’s not enough ..read more