The Most Anticipated Gear Announced at the 2024 NAB Show
The ORMS Blog
by Lauren Mitchell
2d ago
Every year, the NAB Show in Las Vegas serves as a launching pad for cutting-edge technology in the world of media and entertainment. This year’s event was no exception, with Canon, Blackmagic Design, and SmallRig unveiling groundbreaking camera gear poised to shake up the industry. Among the highlights were Canon’s 4K HDR portable zoom lens, Blackmagic’s URSA Cine 12K Camera, and the PYXIS 6K Cinema Box Camera, along with SmallRig’s innovative accessories designed to enhance the shooting experience. Canon CJ27ex7.3B IASE T Canon Europe took center stage at the NAB Show with the unveiling of th ..read more
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An Overview of Nikon's Sustainability Practices
The ORMS Blog
by Lauren Mitchell
2d ago
Nikon has woven sustainability into its corporate ethos of reliability and innovation, with a dedicated focus within its Medium-Term Management Plan (FY2022-2025). Sustainability stands as a cornerstone of their business strategy, with a multifaceted approach encompassing renewable energy integration, greenhouse gas reduction, waste management, recycling programs, and resource conservation. Their sustainability initiatives extend across their operations, striving to minimize environmental footprint, encourage renewable energy uptake, and engage in community outreach and biodiversity preservati ..read more
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How To Shoot A Solar Eclipse
The ORMS Blog
by Lauren Mitchell
2w ago
On 8 April 2024, North America will experience a total solar eclipse. The last total solar eclipse witnessed by the continent occurred on 21 August 2017. Unfortunately, for many of us located in Southern Africa, we won’t be able to see this eclipse. The next total eclipse that we will experience will take place on 25 November 2030, however, we will witness a partial eclipse on 17 February 2026. Photographers from all over the world are making their way to North America to witness this rare astrological event. If you’re one of them, allow us to help you prepare for this incredible astrological ..read more
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How Jodi Windvogel Uses Social Documentary To Advocate For Change
The ORMS Blog
by Lauren Mitchell
3w ago
Jodi Windvogel is a visionary storyteller whose lens captures the essence of the human experience in its rawest form. Through her social documentary photography, Windvogel transports us to the heart of diverse communities, shedding light on untold narratives and amplifying voices often overlooked by mainstream media. Join us as we delve into the creative journey of this remarkable artist, exploring the inspiration behind her work, the challenges she faces, and the impact she hopes to make in the world. What initially drew you to documentary photography, and how did you begin your journey in th ..read more
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The Business of Beauty: Navigating the Industry With Paula Bee
The ORMS Blog
by Lauren Mitchell
3w ago
The fashion and beauty industries are fast-paced and ever-changing. It takes a certain amount of grit and ambition to not only survive but excel. Paula B is one of the leading beauty and fashion content creators in South Africa, and it’s easy to understand why. In this insightful interview, we delve deep into Paula’s journey, exploring the inspiration behind her content, her go-to fashion and beauty tips, and her invaluable insights into the ever-evolving world of digital influence. Join us as we uncover the secrets to Paula’s success and discover the magic behind her captivating content creat ..read more
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How To Protect Your Home While You're Travelling The World
The ORMS Blog
by Lauren Mitchell
1M ago
Everyone needs an escape from the hustle and bustle of daily life from time to time. Whether you’re exploring distant corners of the world or enjoying a staycation, stepping out of your daily environment offers a mix of excitement and challenges. For those concerned about the security of their valuable items back home, our excellent selection of smart home surveillance devices from Eufy will give you peace of mind. Eufy Security eufyCam 3 4K UHD Wireless Security Camera Kit With the Eufy Security eufyCam 3 4K UHD Wireless Security Camera Kit installed in your home, you’ll be able to sip pina c ..read more
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Win Exclusive VIP Access to the 2024 Simola Hillclimb!
The ORMS Blog
by Lauren Mitchell
1M ago
Calling all petrolheads and thrill seekers! Join Orms and Sony for an exciting opportunity to win a VIP experience worth R40,000 at the 2024 Simola Hillclimb! We’re partnering with Sony to offer one lucky winner and a guest the chance to witness the thrilling Simola Hillclimb event in Knysna, South Africa, happening from 2 – 5 May 2024. Your Simola Hillclimb 2024 VIP experience includes: 4 nights accommodation at the Protea Hotel Knysna to the value of R6500 R10 000 Sony Rental Gear Voucher Le Mans VIP Lounge Access (Includes General Access and Pit Access) valued at R18 000 A R2500 Orms Cape ..read more
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Breaking New Ground: Nikon's Impact on the Future of Photography
The ORMS Blog
by Lauren Mitchell
1M ago
Over the last few months, Nikon has made some incredibly game-changing moves within the photographic industry. Last year they released their Nikon Z8, which was received with great acclaim. This year, however, Nikon hit the ball completely out of the park when they announced that not only would the Z9 be accompanying NASA into space but that they’ve also recently acquired US cinema camera manufacturer RED. Allow us to unpack some of these major moves made by Nikon in recent months. Nikon Acquires Red Digital Cinema In a striking development that’s set to reshape the landscape of the photograph ..read more
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SmallRig: Now Available At Orms
The ORMS Blog
by Lauren Mitchell
1M ago
Established in 2013, SmallRig is a brand dedicated to photo and video accessories, aiming to enhance the creativity and efficiency of photographers and filmmakers. In just a decade, SmallRig has created an impressive portfolio of thousands of products, each thoughtfully designed with the needs of content creators in mind. Their diverse range includes camera cages, tripods and tripod accessories, softboxes, LED lights, and more. Despite being relatively new in the industry, the brand has quickly become a vital component in the equipment arsenal of many creators. Let’s explore the remarkable jou ..read more
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Meet The New Leica Legend: The Leica SL3
The ORMS Blog
by Lauren Mitchell
1M ago
Introducing the brand new Leica SL3. The SL series was first introduced to the public in 2015, and it quickly became a Leica fan favourite. The Leica SL3 is the third iteration in this incredible series, and it’s more compact, lighter, and user-friendly than its predecessor, catering to the evolving needs of photography enthusiasts and professionals alike. At its heart lies the advanced BSI CMOS full-frame sensor equipped with Triple Resolution Technology, allowing photographers to shoot in DNG or JPEG with a 60, 36, or 18MP. Utilising the entire sensor area, the camera delivers images of ext ..read more
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