How to Pitch a Reel Collaboration with Another Business
Jasmine Star » Photography
by Betsy Harlan
1y ago
Want to expand your Instagram audience? Collaborating with another business on a Reel that’s in or related to your business is a surefire way to discover your Ideal Client in new places and get more eyes on your account.  Okay–but how?  >>A Reel collaboration is basically like eating at a restaurant, seeing someone you know at the table next to yours, and then inviting them to join you.<< You all showed up at the restaurant for different reasons and don’t all know each other, but you extend the table and spark conversation. Some may remain strangers, but who knows, you ..read more
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How to Overcome Rejection and Increase Sales
Jasmine Star » Photography
by Betsy Harlan
1y ago
99 times out of a hundred, they will say, “No.” Let me back up for a moment… Every time you ask for a sale, I want you to assume they’re going to say, “No.” Okay. Why in the world would I WANT you to do that?  Here’s why: it removes the sting, and it sets an expectation. Let’s dig a little deeper. If somebody says, “No,” what’s the best way to bounce back and not quit? What you want to do is focus on these three things: Was there anything I could have learned from the way that I approached? Did I come across with conviction? Did I really believe in what it was? Was the timing of your ..read more
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Instagram Subscriptions: Everything You Need to Know
Jasmine Star » Photography
by Betsy Harlan
1y ago
Have you seen Instagram subscriptions being offered by some of your favorite creators recently? >>Instagram Subscriptions gives you the ability to create exclusive content and connect with your most engaged followers at a set monthly price.<< Not only are they a great way to generate revenue for your business, but they’re also an excellent way to connect with your community on a deeper level! Here’s how it works: This feature is currently available in the US only and may not be available in your location yet. Before your followers can subscribe to you, you must complete the setup ..read more
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Two Easy Reels Prompts You Can Use Today
Jasmine Star » Photography
by Betsy Harlan
1y ago
Feeling stuck with your content creation?  It’s no secret that creating and incorporating Reels into your marketing strategy is necessary, but what if you have no idea what to create?  You’re not alone! Whether you’ve never created a Reel in your life, have filmed a handful, or you’ve been filming Reels for a while now, sometimes you just run out of ideas and need a spark of inspiration to keep creating. The good news is, I got you covered. Here are two easy and engagement-boosting Reels you can create today!  Reel Prompt #1: I Spy Edition Choose something in your workspace tha ..read more
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How to Close Sales in Direct Messages
Jasmine Star » Photography
by Betsy Harlan
1y ago
Does this ever happen to you? A prospective client or customer sends you a DM to learn more about what you offer. You respond back (right away!) with all the details. And then… crickets.  You never hear from them again. If you’re nodding your head, you’re not alone… in fact, inside the Social Curator Community, I recently shared top tips for exactly what to do to say goodbye to those crickets and hello to sales instead. Here’s the Cliff Notes version: Step 1: Add a clear call to action to your DM response.  Share the details and invite the follower to book a session, reply with q ..read more
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How to Increase Your Engagement on TikTok
Jasmine Star » Photography
by Betsy Harlan
1y ago
Curious how you can strategize your marketing plan on TikTok? Let’s dive in!  First off, yes. TikTok is a little wonky to navigate even for the savviest of business owners when it comes to increasing engagement and building relationships. Keep reading to learn why. >>TikTok was not built for relationships. It was built for interest.<<  What does this mean?  Simple put: The TikTok algorithm doesn’t care who you follow or who you engage with. It only cares about what you are watching and how long you are watching it. Their platform isn’t built for cultivating deep pe ..read more
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Instagram’s Constant Changes: How to Keep Up
Jasmine Star » Photography
by Betsy Harlan
1y ago
Are you feeling overwhelmed and exhausted by the constant updates and changes Instagram has been rolling out recently?  When it comes to your business, and let’s be real–life in general–you have enough plates “balancing” in the air already, am I right?!  I get it. Keeping up with Instagram’s constant changes is not something you want to add to your endless to-do list. If you can relate, you’re in the right place because I had the opportunity to have a conversation about this Live on Facebook. So, let’s chat about this hot topic! First and foremost, know this: Everything is a choice ..read more
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How to Stop the Business Comparison Game
Jasmine Star » Photography
by Betsy Harlan
1y ago
“Comparison is the thief of joy.” At my lowest points in my life and in my business, I have been the saddest when I’ve compared my business progress, myself, or anything in my life to somebody else. Can you relate?  If you’re wondering how to stop that destructive and defeating pattern… let’s have a conversation.  First, you must analyze and assess how you are seeing what people are putting out. In fact, let me share a personal example of this. Last week I decided to break a little bit of my social media patterns. What did this look like?  Well, I was still showing up for my bu ..read more
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How to Gain Trust with a Small Audience
Jasmine Star » Photography
by Betsy Harlan
1y ago
Lean in close… Everyone has been new at some point in one way or another. It’s not just you.  Every professional was, at one point, an amateur.  If we know that to be true, then we have to also say that there has been somebody–exactly like YOU–who has gone before you.  Someone has gone before you with your amount of:  Experience (or lack thereof), Knowledge (or lack thereof), Background (or lack thereof)… You name it; someone else has likely experienced it and helped pave the way for YOU to do the same.  Here’s the beauty of what this means:  >>Someone el ..read more
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How to Plan, Create, and Pre-Schedule Your Social Media Posts
Jasmine Star » Photography
by Betsy Harlan
1y ago
Love planning your posts in advance but want to receive a reminder on exactly WHEN to post them and a super-easy way of actually posting them?  Well, prepare your heart for the BEST news ever… *drumroll please* When you join Social Curator you can now do BOTH! That’s right! Our Social Curator tech team just debuted a BRAND NEW, very simple Social Curator App to help you do just this.  The app gives you full access to the drafts you’ve already created on your desktop and enables you to preselect a date and a time to receive a notification on your phone so you never forget to post aga ..read more
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